logo

DATA HIGHLIGHTS


Media Insights
Local & National Websites
Broadcast & Cable Television

Broadcast Radio
Newspapers & Magazines
Out-of-Home
Social Media Use
Streaming Audio & Video

Consumer Data
Demographics
Lifestyles

Behaviors
Activities
Plan to Purchase Data
Consumer Expenditures 

Easy Reports
Crosstab
Target Profile 

Media Ranker
Media Day Analysis
Audience Duplication
Reach & Frequency
Campaign Planner

TARGET AUDIENCE MEASUREMENT

Second Wind has launched a new partnership with The Media Audit, the most comprehensive audience measurement tool available. With over 45 years of experience, The Media Audit has been helping agencies and their clients increase market knowledge and revenue, enhance media planning and buying and better define their consumers and competition.

The Media Audit measures traditional and digital media consumption including radio, television, newspapers, magazines, B2B, outdoor, direct mail and websites on a local market level. They also provide demographics, socioeconomics, lifestyle and consumer shopping information for thousands of product and service categories. The Media Audit firmly believes in surveying local markets to gain local insights and is currently available for more than 85 markets across the US.

Second Wind Members Receive a 15% Discount on The Media Audit Subscriptions

How is The Media Audit Different?

EXPERIENCE

We have been rolling up our sleeves to help agencies and their clients understand markets and increase revenue for over 45 years. Our experts are located coast-to-coast.

BETTER DATA

Our online methodology reaches consumers not reached by traditional telephone interviews allowing data that better represents younger, prime consumers in the US.

LOCAL FOCUS

We believe in surveying local markets to gain local insights. We use large local samples, with US Census-based quotas to accurately refelect age, gender, income and education.

CUSTOMER SUPPORT

If you're unsure how to pull or a report or are in need of advice or the perfect story for your client… CONTACT US! Ongoing support is a free service available to all of our subscribers.

Learn More

First Name
Last Name
Agency Name
Email
Comments