Certified Agency Financial Management

This manual offers trade secrets for managing agency finances. Includes special segments on agency compensation strategies and writing great client contracts!

Contents Include:

  • The Chart of Accounts: A good way to start
  • Structure your agency’s P&L statement for maximum effectivity
  • Financial statement analysis: Snapshot your profits each month
  • Dwindling commissions, increasing fees: 21st century agency compensation
  • Tracking estimates: The only way left to make money
  • Markups and margin strategies
  • Billing techniques: Advanced, progress, retainer, partial retainer
  • The ten best reports you need to manage your agency

Product Details

GBC Bound
294 Pages


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