Spiral Bound
270 pages
Certified Agency Financial Management

Product Details
Price
Second Wind Members
$95.95
Non-members
$119.95

This manual offers trade secrets for managing agency finances. Includes special segments on agency compensation strategies and writing great client contracts!
Contents Include:
- Planning and budgeting guide your decisions
- The Chart of Accounts: A good way to start
- Structure your agency’s P&L statement for maximum effectiveness
- Financial statement analysis: Snapshot your profits each month
- Dwindling commissions, increasing fees: 21st century agency compensation
- Tracking estimates, managing scope: The only way left to make money
- Markups and margin strategies
- Billing techniques: Advanced, progress, retainer, partial retainer
- The ten best reports you need to manage your agency