Certified Agency Financial Management

This manual offers trade secrets for managing agency finances. Includes special segments on agency compensation strategies and writing great client contracts!

• The Chart of Accounts: A good way to start
  
• Structure your agency’s P&L statement for maximum effectivity
  
• Financial statement analysis: Snapshot your profits each month
  
• Dwindling commissions, increasing fees: 21st century agency compensation
  
• Tracking estimates: The only way left to make money
  
• Markups and margin strategies
  
• Billing techniques: Advanced, progress, retainer, partial retainer
  
• The ten best reports you need to manage your agency