Certified Agency Financial Management

This manual offers trade secrets for managing agency finances. Includes special segments on agency compensation strategies and writing great client contracts!

Contents Include:

• Planning and budgeting guide your decisions
• The Chart of Accounts: A good way to start
• Structure your agency’s P&L statement for maximum effectiveness
• Financial statement analysis: Snapshot your profits each month
• Dwindling commissions, increasing fees: 21st century agency compensation
• Tracking estimates, managing scope: The only way left to make money
• Markups and margin strategies
• Billing techniques: Advanced, progress, retainer, partial retainer
• The ten best reports you need to manage your agency