Spiral Bound
280 pages
The Complete Guide to Account Service

Product Details
Price
Second Wind Members
$95.95
Non-members
$119.95

All the new business prowess in the world means nothing if you can't keep—and grow—current accounts. Here is a complete guide to training your staff, retaining valuable accounts, and encouraging clients to be more open to agency service.
Contents Include:
- Hiring the ideal account executive
- Compensating account service employees
- 50 things every account executive should know
- 21st century account service
- Structuring the account executive’s day
- The Client Contact Report
- Change Orders
- Proper scheduling techniques
- Utilizing research