The Complete Guide to Account Service

All the new business prowess in the world means nothing if you can't keep—and grow—current accounts. Here is a complete guide to training your staff, retaining valuable accounts, and encouraging clients to be more open to agency service.

Contents Include:

  • Hiring the ideal account executive
  • Compensating account service employees
  • 50 things every account executive should know
  • 21st century account service
  • Structuring the account executive’s day
  • The Client Contact Report
  • Change Orders
  • Proper scheduling techniques
  • Utilizing research

Product Details

GBC Bound
280 Pages


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