The Complete Guide to Account Service

Product Details

Spiral Bound
280 pages


Second Wind Members


All the new business prowess in the world means nothing if you can't keep—and grow—current accounts. Here is a complete guide to training your staff, retaining valuable accounts, and encouraging clients to be more open to agency service.

Contents Include:

  • Hiring the ideal account executive 
  • Compensating account service employees 
  • 50 things every account executive should know 
  • 21st century account service 
  • Structuring the account executive’s day 
  • The Client Contact Report 
  • Change Orders 
  • Proper scheduling techniques 
  • Utilizing research

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