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The Complete Guide to Account Service

Product Details

Spiral Bound
280 pages

Price

Second Wind Members
$95.95

Non-members
$119.95
 

All the new business prowess in the world means nothing if you can't keep—and grow—current accounts. Here is a complete guide to training your staff, retaining valuable accounts, and encouraging clients to be more open to agency service.

Contents Include:

  • Hiring the ideal account executive 
  • Compensating account service employees 
  • 50 things every account executive should know 
  • 21st century account service 
  • Structuring the account executive’s day 
  • The Client Contact Report 
  • Change Orders 
  • Proper scheduling techniques 
  • Utilizing research

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