The Complete Guide to Account Service

Product Details

Spiral Bound
280 pages

Price

Second Wind Members
$95.95

Non-members
$119.95

All the new business prowess in the world means nothing if you can't keep—and grow—current accounts. Here is a complete guide to training your staff, retaining valuable accounts, and encouraging clients to be more open to agency service.

Contents Include:

Hiring the ideal account executive
Compensating account service employees
50 things every account executive should know
21st century account service
Structuring the account executive’s day
The Client Contact Report
Change Orders
Proper scheduling techniques
Utilizing research

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