Top Digital Advertising Trends for 2020

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020. Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets.

Instagram Ads

We all know Instagram as Facebook’s little brother. But, Facebook’s trusty sidekick has seen some impressive growth since its inception in 2010, and even more so since Facebook took control in 2012.

According to this article, there are “more than 500 million people using Instagram Stories every day.” Instagram has 1 billion monthly active users. That means there is plenty of opportunity for businesses to utilize this platform to expand their customer bases.

There are so many ways that you can utilize Instagram as part of your digital strategy. Here are a few reasons that might clear up your thoughts on whether you should use Instagram for your business:

  • 72% of users have bought a product they saw on Instagram. This stat alone should be a driving force for you.
  • Instagram has access to Facebook’s targeting options. This is HUGE! Facebook is an advertising beast and known for having one of the most advanced social media advertising platforms, giving Instagram similar capabilities.
  • Instagram is a visual platform. Because this app is photo-centric, people expect to see photos and videos of your products/services. You can add text if you’d like, but it’s not mandatory. Having a photo- or video-centric platform allows your followers to remember your brand better.

There are many industries using Instagram to their benefit. For example, if you’re an auto dealer, check out this blog on how you could use social media, including Instagram, to promote your auto dealership. Also, casinos utilize the popular carousel ad to highlight different entertainment and food options, along with their gaming opportunities.

Voice Search

It’s here. Are you ready for it? Voice search is growing every day. How many times have you talked to Siri or Alexa today looking for the nearest restaurant or the latest showtimes of the movie you want to watch?

It’s imperative that your SEO strategy includes optimization for voice search. With 41% of adults using this tool daily, being optimized for voice search is so important. When people use voice search, they are usually looking for deals and sales, personalized tips, information about upcoming events, recommendations and customer service… ALL of which should be aspects of your business information and content optimized for voice search!

Here are a few ways your business can get found in voice search:

  • Get to “position zero” (the first organic listing on Google)
  • Optimize your Google My Business listing
  • Long tail keywords and questions on your website
  • Lightning-fast page speed
  • Accurate online directory listings

Be sure to consult an SEO professional and discuss ensuring your business is being optimized for voice search.

Artificial Intelligence (AI) Ads

What is AI? Simply put, it’s showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.

The advancement in technology is unbelievable and being up to date on the latest and greatest is a huge advantage your company can have over the competition.

Think about it this way: AI excels at analyzing data on a large scale. Then, this AI learns from the data and can improve its analysis, predictions, and recommendations very quickly. Being able to find more people similar to the people that are interacting with your ads, and showing your ad to them is exactly what you want. AI is basically creating the ideal customer profile.

Video Ads

According to Vici Media’s Director of Digital Operations, Kiri Tamte-Horan, digital video is king.

Simply put, the amount of ad dollars spent on video alone will eclipse even social media. The main reason…content. With video, you have the opportunity to include more content in a smaller amount of time.

From 2015-2020, video ad spending is projected to have increased by 21.9%. That being said, my only question to you is:

Where will you place your video advertising?

Mobile Conquesting Ads

By 2020, over ¾ of all online display advertising revenue will come from mobile, nearing $84.5 billion.

Let’s be real…almost everyone has a smartphone these days. Also, most of us live busy lives between our careers, families, and anything else that sets our souls on fire. We are generations of people on the go. So, what better way to market to this extremely busy world than to target them on the device that they always have with them…their smartphone?

Add in the diversified capabilities of Mobile Conquesting, and you have so many different opportunities to target your potential customers, this should be at the top of your list for digital strategy moving into 2020. Here are a few ways to get started with Mobile:

As you can see, there are many trends that are taking flight in the new decade. These are just a few that will help you in your quest for a successful digital campaign.

For assistance with your digital marketing needs, contact preferred Second Wind digital partner, Vici Digital Media, Todd Schumacher: todd@vicimediainc.com.

Learn more about 2020 digital trends and opportunities from Vici Media's Todd Schumacher at Second Wind's SAIL Conference.


About Greg Swiszcz - With over 15 years in advertising sales and ad agency collaboration, Greg is a Google-Analytics-Certified account director and trainer at Vici Media Inc.

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