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Retro Creative:
Everything New is Old Again?
by Beth James
“History does not change, but what we want from it does.”
Voltaire
As art and design-oriented individuals, we are what we see, and what we absorb from the culture that surrounds us. And as we face the constant onslaught of th... read more 
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“I Just Went ‘Mad’ All of a Sudden” Cary Grant references aside, most marketing folks know that the hit AMC TV series, “Mad Men,” began Season 4 this past Sunday, with a much discussed episode titled “Public Relations.” Our Social Media Manager, Jennifer Mikes, is a series fan, and will be writing recaps of this season’s episodes, adding her thoughts on advertising history and in-show references. Read this week’s commentary (Spoiler Alert! Some plot points are revealed!). We’ll be posting a new item weekly. Search “Mad Men” in our search window; go to "Mad Men" under Knowledge Base/Content by Subject; or follow links from our Facebook page. |
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Best Buy’s Twelpforce Is a Great Creative Idea
by Second Wind
As we focus on creative and the power of ideas, let’s not forget that today, great creative is about more than print campaigns or TV spots. Best Buy is using a Twitter feed dubbed TwelpForce” for customer service outreach that is inherently socia... read more
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Agency Principals, Don't Miss Our Next ZOOM Group! New Dates Added! |
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ZOOM Groups are special roundtable meetings specifically for agency principals, owners and key managers. We bring together 15-20 agency principals/owners from non-competing areas allowing them to share and exchange ideas over the course of a few days. If you're not already participating in a ZOOM Group, now is the time to take part! There are two convenient sessions scheduled for August 2010.
Learn More! |
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Second Wind Salary Study Now Available! |
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Our annual report of advertising agency salaries is now available for purchase. Small Agency Salaries and Hourly Rates, June 2010 includes data from the Second Wind 2009 Annual Agency Survey specific to agency personnel issues and salaries. Because it focuses on smaller and mid-size advertising, graphic design, PR, marketing and interactive firms, this data is particularly valuable for assessing how your smaller agency compares to similar firms. Learn more or order now. |
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Does Ready-Media Sock Designers in the Jaw? Even as we argue for the power of ideas, members of the design fraternity seem intent on undercutting the value of design and the creative community. Print magazine’s Steven Heller blogged last week about the newest, web-based “design templates” service, Ready-Media. The sting is not in the idea of design templates (those offerings have been around for at least a decade), but the fact that the site was launched by Roger Black, a renowned editorial designer whose credits include Rolling Stone, The New York Times Magazine, Newsweek, McCall's, The New Republic, Fast Company, Reader's Digest, Foreign Affairs, Advertising Age and Esquire. Read more about Black here; as for Ready-Media, we can’t speak to the quality of their templates, but their site could sure use a good copy-editor…
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Radio Voyeurs
by Jeffrey Hedquist
A way to take advantage of radio, the one-to-one medium, is to create a commercial where all of the people in the radio audience feel as if they’re eavesdropping on a conversation, event or discussion without the participants knowing it. This cre... read more
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This Month In the Newsletter - CUSTOMER CULTIVATION |
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| In this issue of The Second Wind Newsletter, we discuss Customer Cultivation as a key business focus and potential agency service area. We look at customer relationship management (CRM) and why agencies should lead with customer-focused strategies and programs; consider how companies institute customer rewards programs, and what agencies can do to guide clients toward rewards as a business strategy; and review how the changing path to purchase has made customer cultivation and retention more critical, with suggestions for interactive service areas for developing customers into advocates and lead generators. We also discuss how access to detailed customer data is changing marketing from mass to intimate, enabling improved customer cultivation and retention; talk about how companies are integrating mobile technologies to build and retain customer bases, and examine how agencies can assist and guide clients toward smarter mobile CRM tactics.
...read more, Download Vol. 23 No. 5. |
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