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What Should Your Agency Website Look Like?
by Lauren Kozloff Sinrod
We've been hearing the question, "What should our agency website look like?" a lot lately.
The advent of social media has changed the agency self-promotion game, and opened up many exciting new opportunities to show what agencies can do. Client ... read more 
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Register now for Certified Account Executive College! |
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Are your account service people proficient enough to help you retain valuable clients and grow new opportunities as business picks up? Gain the skills your agency needs at Certified Account Executive College in Chicago, IL on April 20, 21 and 22, 2010. These three powerful seminars – A Complete Guide to Account Service, Account Planning and Strategic Planning for Smaller Agencies and Writing Winning Proposals, Giving Winning Pitches – are among the best in the industry at teaching agencies how to keep and grow accounts. Learn more about Second Wind Certification, or Register now.
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In the Pits, or Off to the Races?
by Tony Mikes
The realities of the new world of marketing and advertising are becoming visible as the financial crisis of the past 14 months begins to subside. Clients are finally beginning to look for help from their agency partners in 2010.
A major... read more
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Join Us for Our Online Media Webinar, March 24 |
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Second Wind is happy to present a new webinar, “How Can I Best Use Online Media Today?” Is online just for direct response? How have advertisers used online successfully for branding? What is the equivalent of a TV GRP, online? These are just a few of the questions advertisers ask before fully integrating digital media into their plans. Jay Friedman, COO of Goodway Group, will discuss how the rationale for using digital media is often no different than the rationale put forth by advertisers for using TV, radio, or print.
Jay will also discuss online media user demographics, what you can measure, how to build an effective online campaign, where to focus and what to avoid, and integrating online as an accountable part of your media mix. This session will be presented March 24, 2010 Read more or register now.
Also, you’ll find our recent Search Engine Optimization and Pay-Per-Click webinars in the Webinars Library. Webinars are free to Second Wind members.
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Learn About Second Wind Research with KiKi! |
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As the economy heats up and clients restart their marketing budgets, it’s a great time to discover the benefits of using Second Wind Research. To keep up with new marketing info, survey reports and data, sign up to receive KIKI, our monthly research newsletter filled with helpful research topics, current account planning news and special research promotions. KIKI is Second Wind’s Kwik Information Kwik Intelligence Ace; her insights will help you stay ahead of the curve. View a recent issue of KIKI!
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This Month In the Newsletter - Inbound, New Business and Planning |
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In this issue of The Second Wind Newsletter, we discuss: the rise of inbound marketing, including social media, social media public relations and search engine optimization; how brands are becoming more conversational to engage with social consumers; six tips for writing self-promotional agency blogs to attract prospects and enhance your brand; and reasons agencies need to grow interactive, social media capabilities to serve clients eager to use online marketing. We examine why agencies need to experiment, test and invest passion in differentiating ideas. You’ll also find a step-by-step process for developing an agency business plan, including setting goals, identifying needs and involving employees; and a sample new business pipeline report to evaluate new business success and project a budget for achieving a win. Read more...Download Vol. 22 No. 12. |
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