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The Certified Agency Financial Management™ Seminar For Agency Financial Professionals
June 3, 2008
Baltimore, MD
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More Profitable Agency Traffic and Workflow
August 5, 2008
Chicgo, IL
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The Estimating, Production, Billing and Agency Finances Workshop
August 6, 2008
Chicago, IL
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Complete Media Skills Workshop (for People Who Aren’t Media Specialists)
August 7, 2008
Chicago, IL
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Welcome Second Wind Visitors! |
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| Thank you for visiting Second Wind Online, the powerful information resource designed to help smaller and midsize advertising, graphic design, marketing, interactive and public relations firms BE better. Here you’ll find the necessary tools, information, guidance and leverage you need to move your business to the next level. To learn more about how Second Wind membership can help your business BE better, please review What is Second Wind? Visitors may access our FREE content in the Knowledge Base, sign up to receive the monthly Wind-e e-zine or request our RSS feed. Also, browse our training publications, or register for seminars and webinars. Or, if you’re interested in membership, Join Today. Your account will be activated immediately. We look forward to helping your agency BE Better!
If your agency is already a member of Second Wind and you need help with site registration, please contact support@secondwindonline.com.
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The Best Financial Training Course In the Industry |
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| Second Wind’s two-day Certified Agency Financial Management™ Seminar will take place in Baltimore on June 3 and 4, 2008. This advanced level course teaches ad agency and design firm financial employees how to make more money, maximize billings, improve cash flow and develop the right compensation strategies. Learn how to grow your bottom line. Attendees may opt to become Certified Agency Financial Managers. Learn more about Second Wind Certification, or Register now. |
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Why Don’t Advertising Agencies Advertise?
by Mark Sneider
The dynamics of the advertising industry are constantly evolving. With recession looming, bringing scattered fears of potential budget cuts and apprehensions of a lagging economy, advertising agencies are pursuing a more aggressive strategy in s... read more 
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Smart Creative Teams Ask: Where Is The Research?
by Bill Thomasson
Contrary to what some would have you believe, great advertising is not created, it’s built… and the foundation of really strong creative campaigns is research.
In all of my 30 years in the advertising business, I never understood why so... read more
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Need Training? Try Our Webinars Library.
If the hassles and expense of air travel are inhibiting employee training at your agency, we have a great option. Second Wind Webinars are digital training modules featuring detailed slide shows plus audio, and can be purchased for download from our Webinars Library. You can present a Webinar as a “lunch and learn” session right in your agency, to as many employees as you like, for less than the cost of a single seminar registration. Or, register for a live webinar webcast. Now available: The Agency of the Future Webinars. See our current webinar schedule and available recordings.
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2008 CreateAthon® Pro Bono Effort Needs YOU!
The annual CreateAthon®, an agency-led effort to provide marketing assistance to non-profit businesses, is scheduled for the week of September 15-19, 2008. Since going national in 2001, CreateAthon has served over 1,000 non-profit organizations. Last year, founding agency RIGGS welcomed a number of new Second Wind agencies to the CreateAthon Network. For full details about how your agency can give back to your local community through CreateAthon, lists of past participants and clients served, and a full history of this notable event, visit
www.createathon.org
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