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Welcome Second Wind Visitors! |
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| Thank you for visiting Second Wind Online, the powerful information resource designed to help smaller and midsize advertising, graphic design, marketing, interactive and public relations firms BE better. Second Wind provides the necessary tools, information, guidance and leverage you need to move your business to the next level. To learn more about how Second Wind membership can help your business BE better, please review What is Second Wind? Visitors may access our FREE content in the Knowledge Base, sign up to receive the monthly Wind-e e-zine or request our RSS feed. Also, browse our training publications, or register for seminars and webinars. Or, if you’re interested in membership, Join Today. Your account will be activated immediately. We look forward to helping your agency BE Better!
If your agency is already a member of Second Wind and you need help with site registration, please contact support@secondwindonline.com.
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Plan Now for the Certified Agency Financial Management Workshop |
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| Now more than ever, ad agencies need to operate according to financial best practices. Train your staff to grow your profits and cultivate smarter financial procedures in two jam-packed days in Chicago, IL, August 4 and 5, 2009. The Certified Agency Financial Management Seminar for Agency Financial Professionals offers certification in ad agency financial strategies, including agency compensation plans and effective billing tactics. Learn more or Register Now. |
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BUT WAIT, THERE’S MORE!
(In Praise Of Billy Mays)
by Francis Hare
As a glorified Snake Oil Salesman myself (as are, deep down, all ad-folk), the most obvious reason I admired him was that he consistently made money for the people and companies who invested in his services. But there are a number of less obviou... read more 
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Resumes: Reading Between the Lines
by Beth James
You advertise an open position, gather and scan those glowing resumes, and pick a few likely candidates. But wait… is anything ever that easy? The thing about resumes is, they are usually quite different than the people who come alon... read more
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Agencies Use Good Estimating Practices In our most recent Quick Poll, we asked agencies to share how they estimate projects. For 55% of respondents, estimates are requested from multiple vendors for new projects. Another 39% estimate based on similar past projects. A good way to deliver these “ballpark estimates” to clients is to keep a quick-estimate book with sample projects and estimates that your AEs or project managers can reference during client meetings. Good estimating practices help agencies rein in costs and protect against under-quoting projects to clients. In this economy, no one can afford to “eat” costs. Reply to our new Quick Poll at right. |
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RSW Surveys Client-Agency Economic Trends Second Wind Marketplace partner Reardon Smith Whittaker (RSW), a full-service lead generator and business development consultant, has published a report on how the current economy is affecting the client-agency marketplace. “Client-Agency Economic Outlook Survey” reveals marketing spending cuts that could hit 12% by year-end among 35% of clients. But other clients are repurposing budgets to email marketing, search engine optimization and testing the social media waters. Download the free report here. |
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