Second Wind Ad Agency Training

UPCOMING TRAINING

Building a Referral Strategy

Turning Relationships Into Revenue

October 7, 2025 • 1:00 pm - 3:00 pm ET

For small agencies, referrals can be one of the most powerful sources of new business, but most agencies treat them as lucky breaks, not a strategy. This seminar is about changing that.

Leveling Up from AE to AS

From Execution to Leadership

October 23, 2025 • 11:00 am - 3:00 pm ET

Advancing account executives to supervisors is key to agency growth. This session covers essential skills like leadership, problem-solving, budgeting, goal-setting, and team communication.

Building Better Strategy Through Research

November 13, 2025 • 11:00 am - 3:00 pm ET

For small agencies, great strategy starts with instinct—but the best ideas are grounded in real insight. This seminar shows how to bring market research into your process in a smart, scrappy, scalable way.

Real-Time Planning for Your Agency

December 4, 2025 • 1:00 pm - 3:00 pm ET

For small agencies, traditional planning feels impossible—too slow, too theoretical, and outdated. But winging it isn’t the answer. Real-time strategic planning keeps you agile and confident, even amid client chaos.

A Successor’s Guide to Owning and
Leading a Small Agency

December 17, 2025 • 1:00 pm - 3:00 pm ET

This seminar is for future owners and rising leaders who want to step confidently into agency ownership and gain the insights, tools, and mindset needed to build a thriving small agency.

Second Wind’s new workshop:
Unlocking Your Leadership Potential

April 21-22, 2026 • Gleacher Center • Chicago, IL

Introducing a two-day, hands-on experience for rising leaders in small and mid-sized agencies. Shift from execution to leadership with practical tools to lead teams, manage financials, grow the business, and strengthen client relationships—guided by experts, peers, and real-world scenarios.

Agenda and registration details to come.