10 STEPS TO NEW BUSINESS SUCCESS
Dates & Details
November 14, 2019
1:00 - 3:00 PM Eastern Time
NOTE: Login credentials will be sent on the Monday prior to the session.
Members: $525 per agency
Non-Member: $600 per agency
This course consists of 1 two-hour session conducted via web conferencing.
Attendance is limited to 30 agencies. Each agency will be allowed up to 3 separate logins to accommodate remote employees, if necessary.
New business is the lifeblood of every agency. According to Second Wind's Annual Agency Survey, many agencies have a proactive new business plan but struggle to consistently follow it. And, with many of you acquiring your new business from referrals or current clients, it's easy to see how a persistent 365-day-a year effort may seem unimportant. We disagree. You never know when the pipeline of referrals will run dry, so it's vital for agencies to maintain an active new business effort.
If you're struggling to keep a proactive new business program going, you should attend this session. We'll review the essentials of a successful new business program so you can begin planning your strategy for 2020.
- Identifying the new business team
- Your agency brand
- Building the prospect list
- Outlining a new business marketing plan
- Shameless self-promotion
- Managing the pipeline
- Being a partner and not just a vendor
- Combating the procurement mentality
- Getting a first and second meeting
- Closing the deal