Total New Business Success

TOTAL NEW BUSINESS SUCCESS

For Principals and Key Managers.

Dates & Details

January 22, 2026
1:00 - 3:00 PM Eastern Time

Virtual Training: Includes live presentation, discussion, and Q&A

Pricing

Members: $240 per person
Non-Member: $340 per person

WHAT YOU WILL LEARN

New business is the lifeblood of every agency but pursuing new business in today's environment is like pushing a boulder uphill. It's vital for agencies to revisit their new business programs each year to ensure they have the appropriate people and tactics in place to move ahead at full-speed regardless of world events or economic forecasts.

This session will review the strategies needed to help you make the most of your new business initiatives. We'll cover everything from building the right team to how to get a meeting.

KEY TAKEAWAYS

Identifying the new business team

Fine-tuning your agency brand
Building the right prospect list
Outlining a new biz marketing plan
New business tactics that work and those that don't
LinkedIn, Cold Calls, Direct Mail, Email, Social, SEO, PPC
Positioning yourself as an expert; blogs and content
Making the most of referrals and organic growth
Using deliverables as a way in the door
Managing the pipeline
How to get a meeting

Cancellation Policy

For cancellations received before the start of the seminar, any fees paid are not refundable, but will be credited toward any future seminar or applied to any Second Wind service purchased within one (1) year from the date of the seminar. Substitutions are allowed.

Seminar Presenter