In addition to the Annual Agency Survey, Second Wind conducts a bi-annual Production Pricing Survey.

Covering more than forty types of projects, this survey is useful for production and estimating personnel as they deal with the daily business of calculating pricing for clients. This survey also helps you assess how competitive your price structure is as measured against other agencies similar in size and activities.

Categories include:

  • Print Ads by Size and Type
  • Outdoor/Billboards Traditional and Digital
  • Print Collateral from Brochures to Catalogs
  • TV and Radio Spots
  • Video Production by Length
  • Marketing Plan Writing
  • Banners, Websites, Social Media, Newsletters, Magazines
  • Brand Development
  • Name/Tagline Development
  • Logo Development
  • PR Releases and Feature Stories 


Join now and receive access to this survey and our other members-only benefits. Membership in Second Wind is $694 per year and allows access to our services, content and advice for your entire staff.

Or, non-member agencies may purchase a copy for $249.

View a sample Production Survey from 2013.