Annual Dues are
$694 per agency

Membership in Second Wind includes access to content, services and discounts for all agency owners and employees.


Thousands (yes, thousands!) of Best-Practice Documents at Your Fingertips

Never, ever reinvent the wheel when it comes to running your agency. If you need it, we have it… thousands of articles and resources about account service, agency systems, traffic and workflow, job descriptions, forms, contracts, pricing, salaries and more. We have been helping agencies BE better since 1988. 

Second Wind members receive exclusive access to this information.

Person-to-Person Assistance for You and Your People

In addition to our online resources, you can always pick up the phone and reach a live person at Second Wind Headquarters. Just give us a call at 610-374-9093!

Second Wind members receive unlimited telephone time as part of their membership. Just call us when you need something.

The Second Wind Magazine

This bi-monthly, 20+ page, digital publication highlights the current topics and issues facing our industry, including interactive features, advice and special member features.

The Second Wind Magazine is distributed only to member agencies and their staff.

The Annual Agency Survey

This important financial and management tool is a “one of a kind” survey based on results from more than 100 smaller to mid-sized agencies. It includes everything from a comparative financial statement to full salary information; plus, other sections on technology, agency software, HR, benefits and new business trends.

This valuable planning tool is available to Second Wind members each year.

The Production Pricing Survey

Second Wind Members may participate in and receive the results of our bi-annual production pricing survey examining pricing trends on more than 30 types of typical agency projects. This is a great tool for understanding pricing trends nationwide and helping you estimate more accurately and efficiently.

This valuable planning tool is available to Second Wind members every other year.

Access to Forums & Groups

Second Wind Forums allow you you to communicate directly with other Second Wind members and receive their advice or guidance on any topic. This is a great way to tap into the power of our community which includes thousands of agency principals and employees. You can use Forums to gain knowledge that will help you succeed; share your experience and insight with others; initiate debate and topical discussions among participants and make some new friends in the industry.

Only Second Wind members may participate in Forums.

Research to Win Pitches and “Get Smart”

Second Wind provides primary and secondary research services to help agencies understand clients, industries, competitive situations, consumer perceptions and more. Members have exclusive access to several special programs with Kantar and The Media Audit, among other services.

Second Wind members receive special discounts on research.

Discounts on Training & Publications

Second Wind is the leading trainer of agency personnel in the country, providing ongoing, best-practice education for upper-level managers and agency employees, including our Second Wind Certification programs. We have trained thousands over 30 years.

Second Wind members enjoy significant discounts on seminars, premium learning webinars, publications and other training materials.

Professional Liability Insurance Program

Second Wind members can elect to participate in our special E&O/Professional Liability Insurance program underwritten by Axis Insurance, formerly Media Professionals. The program is managed by Collector's Risk Insurance Agency in Chicago and provides special discounts and a simplified application process. The program has been active for more than 15 years and has provided many Second Wind members with the coverage they need to stay protected against lawsuits related to advertising and media activities.

Only Second Wind members may participate in this program.