The Small Agency Survival Manual

Running a smaller advertising agency or marketing firm today is like maneuvering on a battlefield. There are obstacles, barriers and enemies everywhere. This book breaks down the challenges for agency owners and managers, and offers a strategic guide to winning the battle.

Back in print for the first time since 2006 with all new content!

  • Developing and marketing your agency brand
  • The creative team, the method and the passion for doing great work
  • Recruiting, hiring, managing and retaining your agency team
  • Financial management best practices – planning, ratios, compensation
  • Workflow – the essential processes that make the work “work”
  • Account service, from client orientation to strategic partnership
  • Building a winning ad agency new business process

…and so much more!

Product Details

Soft Cover
540 pages


Second Wind Members




This book is currently on back order and expected to ship by August 30.