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The Small Agency Survival Manual

Running a smaller advertising agency or marketing firm today is like maneuvering on a battlefield. There are obstacles, barriers and enemies everywhere. This book breaks down the challenges for agency owners and managers, and offers a strategic guide to winning the battle.

Back in print for the first time since 2006 with all new content!

  • Developing and marketing your agency brand
  • The creative team, the method and the passion for doing great work
  • Recruiting, hiring, managing and retaining your agency team
  • Financial management best practices – planning, ratios, compensation
  • Workflow – the essential processes that make the work “work”
  • Account service, from client orientation to strategic partnership
  • Building a winning ad agency new business process
     

…and so much more!

Product Details

Soft Cover
540 pages

Price

Second Wind Members

$79.95

Non-members

$99.95