Product Details

Paperback Book
348 pages


Second Wind Members


The 365-Days-a-Year New Business Plan for Smaller Agencies

LifeBlood is our master plan for pursing new business effectively. Follow this simple, straightforward system step-by-step to achieve success. Includes planning, hiring the right people, agency self-promotion, the daily process, pitching to win and more!

  • Assembling a new business team
  • Agency self-promotion 
  • Compensating new business people 
  • The new business pipeline 
  • Building the list
  • Winning presentation strategies 
  • The five best ways to get new business
  • Negotiating new client contracts 
  • The agency principal’s role in new business 
  • Getting new business from current accounts

…and so much more!

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