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Books

The Account Service Bible

A Complete Guide to Advertising Agency Account Service

Client retention and satisfaction are essential to the health of your advertising agency or marketing firm. Yet ad agencies often fail to train account service people to retain—and grow—the clients they already have.

New edition for 2013!

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LifeBlood

The 365-Days-a-Year New Business Plan for Smaller Agencies

LifeBlood is our master plan for pursing new business effectively. Follow this simple, straightforward system step-by-step to achieve success. Includes planning, hiring the right people, agency self-promotion, the daily process, pitching to win and more!

New edition for 2013!

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