Strategy cannot survive on gut instinct alone.  For small agencies, great strategy often starts with instinct, but the best ideas are grounded in real-world insight. This seminar is about how to bring market research into your process in a way that’s smart, scrappy, and scalable. You don’t need a research department or a giant budget, just the right questions, the right sources, and a plan to use what you learn. We’ll look at how to uncover what your audience really thinks, what your client’s competitors are doing, and how to turn that into creative fuel. If you’re ready to level up your strategic thinking and make stronger, insight-backed recommendations, this session is for you.

• Why strong strategy starts with insight and not just intuition.
• The kinds of research that matter most to small agencies.
• How to gather meaningful data without big budgets or timelines.
• Sources of insight: clients, customers, competitors, and culture.
• Crafting research questions that lead to clear, creative answers.
• Quick-win tools: surveys, interviews, social listening, desk research.
• How to spot patterns, not just collect facts.
• Turning research findings into clear strategy points and creative briefs.
• Making research part of your process.
• Showing clients the value of research, even when they “already know their audience”.