If you're looking to gain an in-depth picture of a particular group of competitors, customers or products, competitive intelligence can help to uncover all the details. Second Wind has conducted hundreds of competitive intelligence assignments in a wide range of B2B and B2C industries.
Competitive intelligence can help you:
- Understand a competitor's brand positioning and messaging
- Learn about a competitor's product lines and pricing
- Investigate marketing and advetising vehicles they are using
- Determine current news and company trends
and much more....
Each assignment is customized to gather the information your agency specifically needs. In addition to gathering the data, Second Wind will write an analysis and provide an executive summary including research insights and recommendations for use in your planning process.