It’s noisy out there, and for smaller agencies, getting noticed can feel like an uphill battle. It's time to cut through the noise and clarify what makes your agency truly stand out. This hands-on workshop is designed to guide you through four key layers of clarity, including identity, audience, proof, and voice, so you can confidently articulate your positioning and show the world why you matter. This session combines teaching, exercises and collaboration. You’ll walk away with a positioning that feels like you, proof points that build trust, and brand messaging that resonates. 

Whether you're trying to attract better clients or just tighten up your brand, you’ll leave with a clear plan and a little more swagger.

• Craft your agency’s positioning statement using a proven formula, and test it with the group
• Map your ideal client fit using the niche axis: audience, outcome, approach
• Audit your competitors and spot the gaps your agency can own.
• Turn real client wins into proof that builds trust and sharpens your story
• Develop voice-driven copy that signals who you are (and who you’re not)
• How to use content and thought leadership to punch above your weight.
• How to sharpen your messaging across your website, social media, and outreach.
• Collaborate to share insights, sharpen ideas, and get direct feedback
• Leave with clear next steps for the next hour, day, week, month, and year
• Say “no” more often and watch your brand get clearer.