Second Wind JAM Sessions | Connect, Share & Learn with Agency Professionals

Are you eager to connect with other like-minded agency people to share success stories, advice and a few laughs? Well, now you can with Second Wind JAM Sessions.

JAM Sessions are virtual gatherings that bring together up to 25 agency professionals for a 60-minute chat. Hosted via Zoom, JAM Sessions are reserved exclusively for Second Wind members and facilitated by Laurie Mikes, our lead agency consultant and trainer. Each session will dive into a selection of topics and questions submitted by participants. Groups are segmented by agency role to ensure relevant discussion; we want your 60 minutes together to be valuable, actionable and enlightening.

Following is a schedule of upcoming sessions. Registration is FREE and on a first-come, first-served basis. We look forward to "jamming" with you soon!

2026 JAM Sessions

Small Agency Metrics and Data: How Do You Measure Up?

February 3, 2026 • 1:00 p.m. ET

In this JAM session, we’ll dig into the numbers from our recently released 2025 Annual Survey. From revenue and billing rates to compensation structures, we’ll explore how to measure success, spot problems early, and use data to make smarter decisions.

Second Wind members will be asked to log in before registering.

What Does Great Account Leadership Mean Now?

February 24, 2026 • 1:00 p.m. ET

This JAM invites participants to share how they define “great” today, what expectations feel realistic, and where the role may be stretched too thin. The value comes from comparing experiences and learning how others are navigating the same pressures.

Second Wind members will be asked to log in before registering.

What Would You Do in This Situation?

March 24, 2026 • 1:00 p.m. ET

Participants bring one real, current challenge (client, team, scope, or process-related), and the group helps think it through. This is not about fixing or judging; it’s about offering perspective, options, and hard-earned advice from people who’ve faced similar situations in small agencies.

Second Wind members will be asked to log in before registering.

What’s Working for You Right Now?

April 28, 2026 • 1:00 p.m. ET

Each participant shares one thing that’s working (tool, habit, process, or mindset) and one thing they’re currently wrestling with. The group responds with suggestions, ideas, and “we tried that” insights. Come ready to both give and receive help.

Second Wind members will be asked to log in before registering.

Data, Dashboards, and What Clients Actually Care About

May 19, 2026 • 1:00 p.m. ET

This JAM explores how small agencies use data and reporting and what clients actually pay attention to, what gets ignored, and what creates more confusion than clarity. Participants share examples, lessons learned, and advice on focusing effort where it truly adds value.

Second Wind members will be asked to log in before registering.

Automation, AI, and the Line Between Helpful and Harmful

June 23, 2026 • 1:00 p.m. ET

Small agencies often adopt technology quickly but not without trade-offs. This JAM invites participants to share where automation and AI have saved time, where they’ve created risk or rework, and how teams decide what should stay human. Expect differing opinions and practical advice.

Second Wind members will be asked to log in before registering.

Our Tech Stack: What We’d Keep, What We’d Kill

July 21, 2026 • 1:00 p.m. ET

This JAM explores how small agencies use data and reporting and what clients actually pay attention to, what gets ignored, and what creates more confusion than clarity. Participants share examples, lessons learned, and advice on focusing effort where it truly adds value.

Second Wind members will be asked to log in before registering.