Second Wind JAM Sessions | Connect, Share & Learn with Agency Professionals

Some of the most useful conversations in the agency business happen when people who actually do the work get together and talk honestly about what's working and what isn't. That's what Second Wind JAM Sessions are.

JAM Sessions are virtual, members-only gatherings hosted via Zoom and facilitated by Laurie Mikes, Second Wind's lead agency consultant and trainer. Each 60-minute session dives into topics and questions submitted by participants, and no matter where you are in your agency career, there's always something worth taking back to the office.

Registration is free and exclusively for Second Wind members. Upcoming sessions are listed below. We look forward to jamming with you.

2026 JAM Sessions

Winning New Business in a Tough Market

September 15, 2026 • 1:00 p.m. ET

This session focuses on what's actually working for prospecting, outreach, and closing in a market where decision cycles are longer and clients are more cautious. Members share their approaches, what they've stopped doing, and where they're seeing real traction.

Second Wind members will be asked to log in before registering.

Difficult Client Conversations

October 20, 2026 • 1:00 p.m. ET

Scope creep. Budget cuts. Missed deadlines. Unrealistic expectations. This session focuses on how to handle tough client conversations, protect your agency, and know when it’s time to walk away.

Second Wind members will be asked to log in before registering.

What Clients Really Want From Their Agency

November 17, 2026 • 1:00 p.m. ET

Not what clients say they want in a pitch. What they're actually rewarding, what they're shopping around for, and where the agency relationship is most at risk. Members compare notes on the gap between what agencies think clients value and what clients are actually deciding on.

Second Wind members will be asked to log in before registering.

AI Pricing: Are You Giving Away the Margin?

December 15, 2026 • 1:00 p.m. ET

AI can make agencies work faster, but are you giving those time savings away to clients? We’ll talk about pricing AI-assisted work, protecting your margins, and explaining the value of your work when it takes less time to produce.

Second Wind members will be asked to log in before registering.