AI isn’t coming, it’s already here, reshaping how creative work is developed, delivered, and expected. For small agencies, that’s both exciting and overwhelming. You’re juggling tight timelines, lean teams, and demanding clients and now there’s a flood of tools, headlines, and hype promising to "revolutionize everything." But how do you actually use AI to make your agency better without losing your voice, your value, or your sanity?

This seminar cuts through the noise to give you what really matters: smart, practical ways to use AI inside your agency and with your clients. We’ll talk about what to adopt, what to avoid, and how to stay ahead of the curve without falling for every trend. Whether you’re curious, cautious, or already experimenting with AI tools, you’ll leave this session with a clearer strategy and a stronger sense of where your agency fits in the AI-driven future.

Using AI Inside the Agency

• Get a look at affordable, easy-to-test tools built for small teams.
• Discover tools that help streamline research, organize ideas, and speed up decision-making.
• Learn how to use AI to lighten the load on admin and project management tasks.
• See how to introduce AI into daily workflows without disrupting your creative process.
• Walk away with time-saving tips for small or stretched teams.
• Explore how AI can support creative tasks like brainstorming, writing, and concepting.

AI and Client Relationships

• Use AI to develop strategies, reports, and presentations more efficiently and effectively.
• Learn how to respond faster and more thoughtfully to client needs using AI-assisted tools.
• Discover ways to personalize communication and improve the overall client experience.
• Learn how to introduce AI to clients simply and clearly.
• Position your agency as a trusted guide in using AI for creative work.
• Build trust by showing transparency and thoughtfulness in how AI is used in client work.
   

Policies and Considerations: Copyright, IP, and Disclosure

• Understand the key issues around copyright, trademarks, and reuse of AI-generated content.
• Learn where AI outputs might create risk and how to avoid common pitfalls.
• Develop basic internal guidelines for using AI responsibly and ethically.
• Build policies around sourcing, attribution, and when to disclose AI use to clients.
• Stay up to date on evolving best practices as AI tools and legal standards continue to shift.
• Protect your agency and your clients by putting thoughtful boundaries in place now.

Looking Ahead: What’s Next for Small Agencies and AI

• Get a preview of where AI tools are headed over the next 6–12 months.
• Learn how client expectations around speed, customization, and value are evolving.
• Explore what new services or skills might become essential or obsolete.
• Identify smart investments to help your agency stay adaptable and competitive.
• Plan ahead for how AI might shape your team structure, offerings, and positioning.
   

Walk away with a forward-looking mindset and a few next steps to future-proof your agency.