Annual Dues are
$694 per agency

Membership in Second Wind includes access to content, services and discounts for all agency owners and employees.


Second Wind is a powerful information resource designed with one thing in mind—helping smaller and midsize advertising agencies, design firms and related businesses to be better.

Our goal is to help your agency be stronger, faster, smarter, more creative and ready for anything that comes. And not just ready to defend your position against competitors—but ready to outmaneuver them, out-strategize them, and out-service them. Second Wind can take you to the next level.

Second Wind offers a vast collection of industry tools, knowledge and collaborative venues to help meet the daily needs of your business. We are staffed by people who have worked in the advertising industry and who have deep knowledge of the smaller agency business. Second Wind currently serves thousands of agency principals and employees in North America and several foreign countries.

Second Wind was founded by ad agency owner and entrepreneur Anthony P. Mikes who owned and operated design studios and agencies for twenty-five years before launching Second Wind in 1988. Second Wind will celebrate its thirty-fifth anniversary in 2023.

Our knowledgeable team is ready to give your firm a boost. Are you ready to be better?