Anyone who has spent a few years in the ad agency business has likely ...

The first art director I ever worked with was a most accomplished slacker. In ...

How businesses and brands communicate in crises ranging from terrorism to natural disasters can ...

Women have been targets of marketing messages ever since manufacturers realized who in the ...

Want to position your advertiser as a hero? Create a straw man.

Invent a ...

Since a November 2016 Texas federal court injunction against planned changes to Fair Labor ...

Things move so fast in our business that there is seldom time to reflect ...

Over half of U.S. workers (54%) fail to use all of their paid ...

Succession planning is a bit like a lonely-hearts ad. I estimate that I’ve ...

Few conversations between agency and client are more difficult or uncomfortable than pricing discussions ...

We heard a great analogy the other day. A Second Wind member was driving ...

In the old days, agencies billed clients only after the work was completed. Sometimes ...

Forget about competitive agencies luring away your best talent. As more clients go in-house ...

Every decade (or annually, it sometimes seems to me), the fashion world shamelessly manipulates ...

Face it. There is a lot of competition in today’s advertising agency space ...

We’ve written at length about proposal writing and responding to RFPs, but many ...

A number of years ago, Derek Walker of Brown & Browner Advertising, Columbia, SC, wrote ...

As more and more advertising agencies and marketing firms report the trend toward project ...

Time is still money, no matter what anyone says to the contrary. And given ...

Maybe it’s just bad luck. After all, Dove’s #RealBeauty campaign turned 13 ...