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The Most Critical RFP Step? Following Directions!

Second Wind
8/17/2017

We’ve written at length about proposal writing and responding to RFPs, but many ...

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Creative Craft… Or Creative Crap?

Beth James
8/17/2017

A number of years ago, Derek Walker of Brown & Browner Advertising, Columbia, SC, wrote ...

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Project Work Yields Efficiency, But Where’s the Why?

Deborah Budd
8/10/2017

As more and more advertising agencies and marketing firms report the trend toward project ...

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The New Ad Agency Digital Workflow:More Compression, Greater Efficiency

Second Wind
8/10/2017

Time is still money, no matter what anyone says to the contrary. And given ...

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The Dove Bottle Campaign: A Misstep or Still On Theme?

Deborah Budd
8/3/2017

Maybe it’s just bad luck. After all, Dove’s #RealBeauty campaign turned 13 ...

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Is Agency Management Software Right for Your Agency?

Deborah Budd
8/3/2017

“What financial software do you use to run your business and what is your ...

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Disruption Only Takes Brands So Far

Deborah Budd
7/26/2017

Being a disruptor has long been a goal for many creative ad agencies and ...

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Treat Project Work Like Leads to Be Qualified

Deborah Budd
7/20/2017

In the current advertising and marketing environment, ad agencies are increasingly being steered away ...

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Cross-Channel Narrative or “Stickiness”: Which Marketing Strategy Should You Use?

Deborah Budd
7/20/2017

There is much discussion about cross-channel marketing today, in great part driven by the ...

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Mnemonic Devices

Jeffrey Hedquist
7/5/2017

Do you want listeners to remember the advertiser in a radio commercial? Sure you ...

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What Prospects Get from a Pitch

Tony Mikes
7/5/2017

I once had an interesting conversation with an agency principal about new business presentations ...

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Happy Fourth of July! Every (Patriotic) Picture Tells a Story

Beth James
7/3/2017

Unlike other U.S. holidays, which are often memorials to fallen warriors and past ...

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Monthly Reports Agency Owners Must Read!

Tony Mikes
6/21/2017

Someone asked me recently how to conduct month-end reporting for an agency. I responded ...

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What Happens When Cause Marketing Goes Wrong

Deborah Budd
6/20/2017

Saving the bees has been an environmental issue since the turn of the millennium ...

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In Client-Agency Relationships We Trust…

Deborah Budd
6/13/2017

Over the past ten years, we have watched survey after survey depict a trend ...

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Think of Your Agency as a Swiss Army Knife

Deborah Budd
6/7/2017

You’ve just won a new account. Initial discussions with the client lead to ...

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Don’t Sell Things Too Cheaply

Tony Mikes
6/7/2017

I received a call from an agency principal about pricing. The principal was concerned ...

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Small Business Deregulation? Be Careful What You Wish For…

Deborah Budd
5/30/2017

There is a wonderful line in a song from Stephen Sondheim’s musical, “Into ...

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Toxic People

Red Flags Flying? Hiring to Avoid Toxic People

Deborah Budd
5/24/2017

Ad agencies and marketing firms expend much energy on building strong cultures. But, while ...

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Can Your Clients Pay With Credit Cards?

Second Wind
5/24/2017

“We are a small marketing company, and we find more and more of our ...

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