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Instead of Engagement, Focus on Trust, Purpose and Heart

Deborah Budd
7/14/2021

Engagement.It’s a word we throw around like it ...

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What's Good About Pro Bono?

Second Wind
7/14/2021

Plenty! Pro bono, the Latin phrase that literally translates as ...

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Your Old Clients Are Your New Clients

Second Wind
6/29/2021

Funny how things go in the agency business... You work ...

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Be a Mentor, Not a Boss: Welcoming Younger Workers to the Agency

Deborah Budd
6/21/2021

Countless articles discuss coaching and mentoring, work attitudes and differing ...

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Great Expectations

Great Expectations

Second Wind
6/16/2021

“Nothing kills a bad product faster than a great advertising ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
6/8/2021

You’ve created a concept for a client project that ...

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Effective Small Agency New Business Is All About Scale

Deborah Budd
6/8/2021

If all agencies had to do every day was run ...

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Putting Out Fires

Are You Putting Out Fires or Managing Workflow? The Urgent/Important Balance

Deborah Budd
6/8/2021

The clients are screaming for their rush jobs, the AEs ...

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Five Ways to Improve Agency Productivity

Beth James
6/4/2021

In terms of employee productivity, today’s rapidly evolving technologies ...

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To Hire People, You Need to Talk to Candidates

Deborah Budd
5/26/2021

At Second Wind, we assist many agencies seeking job candidates ...

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The ROI of Trust: The HR Benefits of High-Trust Organizations

Deborah Budd
5/17/2021

As you set your advertising agency’s culture goals, it ...

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Building an Organization That Helps Employees Stay—and Lead

Deborah Budd
5/12/2021

Unhappy employees either quit and leave, or they quit and ...

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Achieving Balance in Risk as Well as Client Mix

Deborah Budd
4/16/2021

We write elsewhere about having a balanced mix of client ...

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Are You a Boss or a Leader?

Deborah Budd
4/15/2021

What comes to mind when I say the word “boss ...

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EQ, Empathy and Client Relationships in the Ad Agency Biz

Deborah Budd
4/9/2021

One of the best things about the smaller ad agency ...

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Building Your Ad Agency on Values

Deborah Budd
4/8/2021

In today’s corporate world, it is trendy to brandish ...

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Planning to Hire: Assessing Talent Needs, Budgets and Recruiting To-Dos

Deborah Budd
3/29/2021

For most smaller advertising agencies and marketing firms, hiring is ...

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Should Your Successor Be Just Like You?

Deborah Budd
3/25/2021

Letting go of your baby is part of the succession ...

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Recruiters Beware: Algorithms Tend to Learn Discrimination

Deborah Budd
3/12/2021

Are you using social media or other online platforms for ...

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You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
3/11/2021

Many an ad agency owner flies solo all through his ...

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