Sometimes, agency owners or managers feel like the proverbial dog ...
read moreHow Do You Get Referrals? Seven Tips for Agency New Business
Obtaining valid new business leads is a goal for all ...
read moreWhen Is A 30% Markup Not Really 30%?
A Culture of Learning Keeps Your Agency On the Forward Edge
Looking back over the past decade, the advance of technology ...
read moreThe Dangers of AEs Acting as Estimators, Project Managers and Schedulers
Second Wind has conducted account service training for ad agencies ...
read morePreparing the Offer: New Hire Salary Negotiations
Crunch time! You have been through the laborious process of ...
read moreWaking the Sleeping Client
Why Are Employees Failing to Perform?
Managing people can be the most difficult part of owning ...
read moreThe Best Employee Incentive Is Purpose
Using monetary incentives to motivate employee productivity or increase performance ...
read moreFull Circle – To 360 or Not to 360?
Employee reviews are a huge headache for most smaller agency ...
read moreIs There An Ideal Mix Of Accounts In Your Agency
It’s a good question: most agencies have an account ...
read moreFinding Your Next Best Account Ever
Can you look at your present client list and say ...
read moreIs It Time To Let Your “Baby” Go? Transitioning to Retirement
You’ve nurtured, fed, hovered over, and perhaps spent every ...
read moreHow Weird Is Your Agency?
Some of my most enjoyable and productive days in this ...
read moreCan’t See the Trees for the Forest?
No matter how you attract, recruit, or stumble upon a ...
read more13 Steps to Convert Referrals to Clients
No discussion of ad agency new business is complete without ...
read moreWhat is a “Healthy” Employee Turnover Rate?
With the unemployment rate at 3.7 percent, and the ...
read moreWhy Ad Agency Leaders Need to Take Think Time
Think of your brain as a muscle. Regular exercise keeps ...
read more