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Clean Label Trend

Clean Label Trend Brings Natural Ingredients Forward

Deborah Budd
4/25/2018

I try my best to avoid those parts of the grocery store (more on this shortly) where the fatty/sugary/salty packaged foods blamed for ...

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Green Grows Your Agency

Green Grows Your Agency

Beth James
4/25/2018

OK, pull out your devices and dial in some old REM from 1985. It’s time to get deep into green mode… yes, it’s ...

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Death of Paper Trail

Death of the Paper Trail (And Why System Must Replace It)

Deborah Budd
4/18/2018

There was a time not so many years ago when digital agency management systems (AMS) were poorly designed at best, leaving most smaller agencies to ...

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Building a Green Niche

Building a Green Niche from the Inside Out

Deborah Budd
4/18/2018

As agencies position their skill sets and services to gain some level of differentiation from competitors, one avenue to consider is the greening of American ...

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The Eight Criteria of Persuasion

The Eight Criteria of Persuasion

Jeffrey Hedquist
4/12/2018

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

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Woo Your Clients Like New Business Prospects

Woo Your Clients Like New Business Prospects

Deborah Budd
4/12/2018

Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

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Before You Pitch, Adjust Your Positioning

Before You Pitch, Adjust Your Positioning

Deborah Budd
4/3/2018

Data is wonderful when it keeps confirming an important finding. The finding in this case is that ad agencies have a better chance of winning ...

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Advertsing Under-Represents Women

Advertising Under-represents Women, Internally and in Messaging

Deborah Budd
3/29/2018

While the initial media coverage of the #MeToo movement has died down a bit since the end of 2017, it has revived discussions around a ...

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Ten Steps to Onboarding a New Client

Ten Steps to Onboarding a New Client

Tony Mikes
3/29/2018

One of the most important things an agency can do is to onboard a new client properly.  In our opinion, client longevity increases dramatically in ...

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Globe Logo

A Logo Made for Mockery, or Effin’ Brilliant?

Deborah Budd
3/22/2018

“Everything should be made as simple as possible, but not simpler.”
Albert Einstein

Shakespeare’s Globe Theater in London just launched a logo redesign that ...

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Jane Walker, Gender Marketing

Jane Walker, Gender Marketing and What Women Really Want

Deborah Budd
3/13/2018

In advertising, don't talk down to the consumer. She may be your wife.
David Ogilvy

David Ogilvy was a wise man, but even he ...

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Now That You've Hired Them

Now That You’ve Hired Them… What Do You Do Next?

Beth James
3/13/2018

Your business is growing. And you’ve spent the last few weeks recruiting, carefully vetting and choosing a few new individuals to join your agency ...

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Building a New Biz List

Building A New Business Prospecting List

Second Wind
3/8/2018

A well-maintained database of your ad agency prospecting list is one of the most important new business tools you can have. It brings order to ...

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Olympics or Super Bowl

Olympics vs. Super Bowl: Which Ads Got Better Brand Awareness?

Deborah Budd
3/1/2018

Big-event marketing is a risky bet for major companies and brands. It is difficult to get a good measure of the return on investment (ROI ...

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integrating Clients' Big Three

Integrating Clients’ Big Three: Sales, Marketing and CRM

Deborah Budd
2/27/2018

For many of our clients, breaking down the silos of sales, marketing and customer relationship management (CRM) has been difficult. But in today’s fast-paced ...

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Stay the Course in Marketing

Stay the Course in Marketing as in Investing

Deborah Budd
2/27/2018

When financial markets enter turmoil, many people bewail their lost investment value, while financial advisors tell their customers to “stay the course,” and “think long-term ...

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“Record-breaking Drop in Trust,” Reports Edelman Trust Barometer

Deborah Budd
2/14/2018

Trust is a big part of brand equity. It adds value to a brand over time; helps that brand maintain market share in the face ...

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Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd
2/8/2018

It is the goal of many top brands to innovate in ways that re-engage existing customers and create new loyalists. Procter & Gamble’s Tide pods ...

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Culture Eats System

Culture Eats System: Making Workflow Work Through Culture

Tony Mikes
2/8/2018

At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been ...

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toomanyhats

Are Your Account People Wearing Too Many Hats?

Betsy Ahlstrand
1/30/2018

Excellent account service means wearing many hats. In fact, it’s what draws many of us to the industry. It’s natural to be tempted ...

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