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Productive Digital Client Meeting

The Steps for a Productive Digital Advertising Client Meeting

Dana Bojcic
2/15/2019

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
2/15/2019

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

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California Freelance

California Updates Freelancer Regulations, NY Offers Support

Second Wind
2/7/2019

The gig economy has caused an immense shift in employment practices, with growing numbers of Americans working part-time or as freelancers as companies continue to ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

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Gillette Marketing Gets Woke

Gillette Marketing Gets Woke, But Who Believes It?

Deborah Budd
1/30/2019

A shift in marketing strategy in the wake of the #MeToo era may have seemed like a good move for Gillette, a long-time market leader ...

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Why Ghosting Is a Terrible Business Practice

Why Ghosting Is a Terrible Business Practice

Deborah Budd
1/21/2019

I despair of the lack of basic etiquette in today’s business world. It’s not just that people are so screen-obsessed that they no ...

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Traffic Manager Gets Resistance

Traffic Manager Gets Resistance from Creative Team—Now What?

Deborah Budd
1/21/2019

We hear often about the thankless job known as traffic management. Traffic managers are the people in an ad agency who get stuck with most ...

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Johnson & Johnson

Johnson & Johnson Asbestos Scandal: Death of a Fabled Brand?

Deborah Budd
1/16/2019


It takes a lifetime to build a good reputation, but you can lose it in a minute.  

-Will Rogers

Brand scholars should find it interesting ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...

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How Much Teamwork is Too Much?

How Much Teamwork Is Too Much?

Deborah Budd
1/8/2019

Delivering excellent client service is a critical commitment for successful ad agencies and marketing firms. But we heard recently from an agency principal that his ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles attracted the most readers last year. Here are the topics that received the most clicks ...

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Creative Workspaces

Creative Workspaces Are Evolving Again

Deborah Budd
12/31/2018

In ad agencies and design studios around the globe, the tug of war continues between enhancing creative processes and ensuring efficiency and productivity. Add technology ...

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Pitch Tip

Pitch Tip: Show New Business Prospects How Your Agency Thinks

Deborah Budd
12/26/2018

In the fifth annual Agency New Business Thought Leader Survey, the new business solutions provider RSW/US had five agency new business directors ask questions ...

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Breakthrough Creativity

Need Breakthrough Creativity? Try Actually Breaking Something

Deborah Budd
12/26/2018

Literal actions based on creative metaphors have been found to have actual effects on resulting creativity. That’s a mouthful, so let me clarify…

It ...

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Report Write Offs

Why Ad Agencies Need to Report Their Write Offs

Vincent G. Dong, CPA, CA
12/18/2018

What’s the big deal about write-offs? No one sees them on the income statement, therefore, nothing to worry about. Right?

Every year, ad agencies ...

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Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make the work more enticing, more appealing, and, well, more creative. Each client job or project ...

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The Agency Brand

The Agency Brand: How Do You Show Who You Are?

Deborah Budd
12/13/2018

It is fascinating to see how people identify themselves to the world on Twitter, via their use of images and ever-changing Twitter “handles.” That self-identification ...

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Hiring Too Fast

You Just Won a Gorilla. Are You Hiring Too Fast?

Deborah Budd
12/5/2018

Your firm just won a big, exciting new account you’ve been pursuing for some time. It’s the best news an ad agency can ...

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Not Just Survive

How to Succeed, Not Just Survive

Tony Mikes
12/5/2018

A friend who owns a smaller ad agency (currently 13 people on staff) called me last week to catch up. I’ve worked with his ...

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Healthy Turnover Rate

What is a “Healthy” Employee Turnover Rate?

Deborah Budd
11/27/2018

With the unemployment rate at 3.7 percent, and the labor force participation rate at 62.9 percent, businesses are finding it challenging to recruit ...

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