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Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new client earlier this spring, looking to change the narrative around a firm in an industry ...

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Rules for Greater Efficiency

Six More Rules for Greater Efficiency and Profitability

Second Wind
8/9/2019

In The Long and Winding Road, our late founder, Tony Mikes, shared his Six Agency Financial Rules. Since then, we’ve identified additional steps agency ...

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Earn That Markup

Earn That Markup The Old-Fashioned Way

Second Wind
8/9/2019

The statistics are in: the average ad agency markup earned on an outside purchase is well below 20 percent. Fifteen years ago, it was closer ...

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Ten Creativity Killers

Ten Creativity Killers

Marilyn Barefoot
7/31/2019

We’ve likely all had our share of jokes in honor of April Fool’s Day! However, being made to feel like a fool when ...

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E-commerce State Sales Tax Issue

E-commerce State Sales Tax Issue Continues to Bubble

Deborah Budd
7/31/2019

Do any of your clients have an online e-commerce operation? A 2018 Supreme Court decision altered compliance requirements for selling across state lines.

In late ...

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If We Train Them, They'll Leave

“If We Train Them, They’ll Leave”

Deborah Budd
7/26/2019

Train people well enough so they can leave; treat people well enough that they don’t want to.

Richard Branson

Some ad agency owners have ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
7/26/2019

We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per ...

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When (Or Whether) Brands Should Take a Political Stand

When (Or Whether) Brands Should Take a Political Stand

Deborah Budd
7/16/2019

When ad agencies and marketing firms work with clients on branding and brand development, how much focus should be given to brand-aligned cause marketing?

This ...

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Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it is important that ad agencies remember that change also presents opportunities.

It is a strange ...

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Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...

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Valuation: Make Sure You Deal With This First

Valuation: Make Sure You Deal With This First

Second Wind
7/9/2019

Here’s a war story. Two partners started an agency years ago. At the time, their lawyers and accountants told them to set a value ...

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Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that designers have egos. But those egos can lead us astray, and result in work that ...

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Hiring Future Leaders

Hiring Employees vs. Hiring Future Leaders

Deborah Budd
6/25/2019

Obviously, a potential successor needs a different set of qualifications, experience and character traits than someone you’re predominantly hiring for a specific skill set ...

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Losing New Business Pitches?

Losing New Business Pitches?

Second Wind
6/25/2019

One of our long-time members called to say their ad agency lost their last three pitches. They asked Second Wind to investigate, so we sent ...

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GDPR Is One Year Old

GDPR Is One Year Old: Protect Your Ad Agency from Liability

Deborah Budd
6/19/2019

Increased distrust in technology and the tech industry can apparently be attributed to the growing awareness of misuse of personal data, per a worldwide poll ...

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Strategic Agency or Vendor

Strategic Agency or Vendor: Which Sort Are You?

Deborah Budd
6/19/2019

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling ...

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Is Online Brand Safety Even Possible?

Is Online Brand Safety Even Possible? Open Exchanges vs. PMPs

Deborah Budd
6/11/2019

In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

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The Ethics of Design Skills Tests

The Ethics of Design Skills Tests

Deborah Budd
6/5/2019

Design skills tests can be a useful way to identify the best from among two or three possible design candidates. That said, pay attention to ...

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Unflappable: Traffic Management Requires Empathy

Unflappable: Traffic Management Requires Empathy and “People Skills”

Deborah Budd
6/5/2019

Traffic management in a busy ad agency or marketing firm is a tough, often thankless job. It is also essential as the agency grows. The ...

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Great Advertising Jingles

Great Advertising Jingles: The Memes of Advertising’s Golden Era

Deborah Budd
5/30/2019

Internet memes are one way brands try to grab attention on social media, but they too often become quickly corrupted or altered to really have ...

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