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CCRS and Other Essential Client Forms

Contact! CCRS and Other Essential Client Forms

Second Wind
2/18/2020

The client contact report or CCR is a critical part ...

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Hate the “LiMu Emu”? But I Bet You Remember the Brand

Hate the “LiMu Emu”? But I Bet You Remember the Brand

Deborah Budd
2/17/2020

Ever since Leo Burnett (c. 1926) redrew the Jolly Green ...

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Your Business Plan Gives You Control In Uncertain Times

Your Business Plan Gives You Control In Uncertain Times

Deborah Budd
2/12/2020

 

Starve the problems, feed the opportunities.   

Peter Drucker


As the ...

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Play to Your Strengths

Play to Your Strengths

Second Wind
2/12/2020

In Are You Strong Enough?, we discuss hiring for strengths ...

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Presenting Creative in Context Helps Clients “See”

Presenting Creative in Context Helps Clients “See”

Deborah Budd
2/6/2020

Clients are notoriously poor visualizers. Ad agency creative teams come ...

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The Urge to Merge

The Urge to Merge

Second Wind
2/6/2020

Has someone asked you to merge with them yet? It ...

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Did Weight Watchers “WW” Reposition the Brand for Risk?

Did Weight Watchers “WW” Reposition the Brand for Risk?

Deborah Budd
1/30/2020

Early in 2019, weight management company Weight Watchers decided that ...

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The Scoop from RSW’s 2020 New Year Outlook Report

The Scoop from RSW’s 2020 New Year Outlook Report

Second Wind
1/30/2020

Our friends at RSW, the outsourced lead generation and business ...

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What If Brands Intentionally Embrace Activism?

What If Brands Intentionally Embrace Activism?

Deborah Budd
1/23/2020

Last week, we wrote about the opportunity for advertising agencies ...

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Top Digital Advertising Trends for 2020

Top Digital Advertising Trends for 2020

Greg Swiszcz
1/16/2020

Anywhere you look, you’re going to see trends for ...

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Crisis Communications in a Divided Nation

Fightin’ Words: Coaching Small Business Crisis Communications in a Divided Nation

Deborah Budd
1/16/2020

U.S. small business owners are very much embedded in ...

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Facebook Algorithms Continue to Serve Discriminatory Ads

Facebook Algorithms Continue to Serve Discriminatory Ads

Deborah Budd
1/8/2020

We wrote in our Summer 2019 Second Wind Magazine [“Recruiters ...

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The Estimating Question: To Fee, or Not to Fee?

The Estimating Question: To Fee, or Not to Fee?

Beth James
1/8/2020

In Second Wind's Forums, members discussed whether agencies should ...

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Agency Financial Management Tips

Agency Financial Management Tips: A Refresher Course

Second Wind
12/31/2019


Red Alert! Second Wind’s Annual Survey Raises Alarms

As ...

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Second Wind’s Most-Read Articles of 2019

As a Decade Ends, Second Wind’s Most-Read Articles of 2019

Second Wind
12/30/2019

With the distractions of an impeachment cancelling out pretty much ...

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When Holiday Ads Strike the Wrong Tone

When Holiday Ads Strike the Wrong Tone

Deborah Budd
12/23/2019

Maybe it’s a trend. We’ve written about tone ...

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Cold Calls Not Working? Try Cold Emails

Cold Calls Not Working? Try Cold Emails

Deborah Budd
12/23/2019

New business is tough. Yes, I’m stating the obvious ...

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Where (Or Who) Are Your Workflow Bottlenecks?

Where (Or Who) Are Your Workflow Bottlenecks?

Deborah Budd
12/18/2019

An efficient workflow is a critical portion of the typical ...

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First, Make Creative People THINK

First, Make Creative People THINK

Deborah Budd
12/18/2019

TIME. It’s a big element of the daily business ...

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The IKEA Effect

The IKEA Effect: Do Companies Make Customers Do Too Much Work?

Deborah Budd
12/12/2019

In an era when marketing is everywhere, selling products and ...

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