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DOL (At Last) Issues Updated Overtime Eligibility Rules

DOL (At Last) Issues Updated Overtime Eligibility Rules

Second Wind
10/15/2019

We’ve all been a bit distracted by the pending ...

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The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

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Capture Part of the Billions Spent on Local Political Campaigns

How Do You Capture Part of the Billions Spent on Local Political Campaigns?

Dana Bojcic
10/11/2019

How big is the local political advertising pie exactly? MASSIVE ...

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The Theory of Relativity

The Theory of Relativity

Tony Mikes
10/11/2019

In spite of the hoopla over the value of creative ...

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Gearing Up for 2020 Political Advertising

Gearing Up for 2020 Political Advertising

Deborah Budd
10/3/2019

Way before any of us were ready for it, the ...

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Account Managers' Pledge

Account Managers' Pledge

Tony Mikes
10/3/2019

We know an agency principal who has this poster on ...

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The Vaping Crisis: Ethical and Moral Choices in Vice Marketing

The Vaping Crisis: Ethical and Moral Choices in Vice Marketing

Deborah Budd
9/24/2019

Vice marketing—creating promotional materials and ads for heavily regulated ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

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Gender Stereotypes Can Now Get Your Ad Banned

Gender Stereotypes Can Now Get Your Ad Banned

Deborah Budd
9/18/2019

A Volkswagen ad and another from Mondelez for Philadelphia Brand ...

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Project Work Can Be Your Entry Point to Agency of Collaboration

Project Work Can Be Your Entry Point to Agency of Collaboration

Deborah Budd
9/11/2019

When our friends at RSW/US issued their 2019 New ...

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Agency Financial Management Tips

Agency Financial Management Tips: A Refresher Course

Second Wind
9/11/2019


Red Alert! Second Wind’s Annual Survey Raises Alarms

As ...

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Domino’s ADA Website Compliance Case Could Change the Internet

Domino’s ADA Website Compliance Case Could Change the Internet

Second Wind
8/28/2019

In a case now three years in the making, Domino ...

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Escaping the Hourly Pricing Model

Escaping the Hourly Pricing Model

Second Wind
8/28/2019

Too many smaller ad agencies and marketing firms are caught ...

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Managing Creative Risk Helps You Get to the Goal

Tournament or Match Play? Managing Creative Risk Helps You Get to the Goal

Deborah Budd
8/21/2019

The 2019 Masters Tournament was a nail-biter for many dedicated ...

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Money Talks: What Goes into Ad Agency Pricing?

Money Talks: What Goes into Ad Agency Pricing?

Deborah Budd
8/21/2019

Few conversations between agency and client are more difficult or ...

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Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new ...

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Earn That Markup

Earn That Markup The Old-Fashioned Way

Second Wind
8/9/2019

The statistics are in: the average ad agency markup earned ...

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Ten Creativity Killers

Ten Creativity Killers

Marilyn Barefoot
7/31/2019

We’ve likely all had our share of jokes in ...

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