You’ve just won a new account. Initial discussions with the client lead to ...

I received a call from an agency principal about pricing. The principal was concerned ...

There is a wonderful line in a song from Stephen Sondheim’s musical, “Into ...

Ad agencies and marketing firms expend much energy on building strong cultures. But, while ...

“We are a small marketing company, and we find more and more of our ...

We received some alarming feedback from Account Executive College attendees. A majority—not one ...

Years ago, an agency wasn’t a real agency unless there was a designated ...

Ad agency owners often have difficulty transitioning employees (who are accustomed to doing their ...

Funny how things go in the agency business... You work hard, build great relationships ...

Over the last 15 years, online media has been hailed as the advertising savior ...

Our friends at RSW/US, the agency search and new business service, shared the ...

An Anglican gentleman slipped into a Quaker Meeting in Philadelphia. By chance, Pennsylvania’s ...

Cause marketing is a major brand strategy today, even more so as millennials have ...

At the risk of piling on, it is hard to resist joining the dialog ...

A commitment to green marketing is a very important business consideration today. A renewed ...

Twenty-seven years ago, the wonderful PBS series “Cosmos,” hosted by astronomer Carl Sagan, concluded ...

Once upon a time, brands were saluted for declining to associate with extremist views ...

On April 22, the world will celebrate the forty-seventh anniversary of Earth Day. Those ...

With declining trust in all institutions, from government to business and major media, few ...

Every commercial is designed to solve a problem. Before you can create a commercial ...