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How Do You Know Which Clients Are Profitable?

Second Wind
5/17/2023

Sometimes, agency owners or managers feel like the proverbial dog ...

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How Do You Get Referrals? Seven Tips for Agency New Business

Second Wind
5/10/2023

Obtaining valid new business leads is a goal for all ...

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When Is A 30% Markup Not Really 30%?

Second Wind
4/11/2023

A Lesson in AGI Math

For agencies needing a little ...

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A Culture of Learning Keeps Your Agency On the Forward Edge

Second Wind
4/4/2023

Looking back over the past decade, the advance of technology ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Second Wind
3/28/2023

Second Wind has conducted account service training for ad agencies ...

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Preparing the Offer: New Hire Salary Negotiations

Second Wind
3/21/2023

Crunch time! You have been through the laborious process of ...

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Waking the Sleeping Client

Second Wind
3/14/2023

Why Clients “Go Quiet” and How to Reactivate Them

New ...

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Why Are Employees Failing to Perform?

Deborah Budd
2/28/2023

Managing people can be the most difficult part of owning ...

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The Best Employee Incentive Is Purpose

Deborah Budd
2/21/2023

Using monetary incentives to motivate employee productivity or increase performance ...

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Full Circle – To 360 or Not to 360?

Second Wind
2/14/2023

Employee reviews are a huge headache for most smaller agency ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2023

It’s a good question: most agencies have an account ...

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Finding Your Next Best Account Ever

Finding Your Next Best Account Ever

Deborah Budd
2/7/2023

Can you look at your present client list and say ...

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Surrounded by Gorillas

Second Wind
1/25/2023

For a small to midsize agency, one of this business ...

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Is It Time To Let Your “Baby” Go? Transitioning to Retirement

Second Wind
1/18/2023

You’ve nurtured, fed, hovered over, and perhaps spent every ...

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How Weird Is Your Agency?

Deborah Budd
1/11/2023

Some of my most enjoyable and productive days in this ...

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Trust Your People

Second Wind
1/11/2023

A number of years ago, there was a very interesting ...

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Can’t See the Trees for the Forest?

Second Wind
1/5/2023

No matter how you attract, recruit, or stumble upon a ...

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13 Steps to Convert Referrals to Clients

13 Steps to Convert Referrals to Clients

Second Wind
1/4/2023

No discussion of ad agency new business is complete without ...

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Healthy Turnover Rate

What is a “Healthy” Employee Turnover Rate?

Second Wind
11/2/2022

With the unemployment rate at 3.7 percent, and the ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Second Wind
11/2/2022

Think of your brain as a muscle. Regular exercise keeps ...

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