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Revenue Recognition

Vince Dong
2/8/2024

What’s all this fuss about revenue recognition with agencies?  Isn’t revenue recognized when we just bill the client???

What do accountants know about financial reporting for advertising and ...

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Navigating Price Increases: Advice for Smaller Agencies

Laurie Mikes
2/8/2024

In the dynamic world of advertising, change is constant. As a small advertising agency, evolving with the times is essential to staying competitive and delivering competitive services. One aspect that ...

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Growing an Agency All Comes Down to This…

Second Wind
11/22/2023

A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...

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Effective Small Agency New Business Is All About Scale

Deborah Budd
11/15/2023

If all agencies had to do every day was run their new business programs, a steady flow of new business would be coming through the pipeline.

Sadly, agencies DO have ...

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The Perfect Client

Second Wind
11/9/2023

It has always been true that for an agency to do good work and make a fair profit at doing it, the client has to be a “good” client. The ...

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Seven Steps for a Final Quarter New Business Push

Seven Steps for a Final Quarter New Business Push

Second Wind
10/23/2023

With the third quarter already a month gone, we hope we’re in time to share a few reminders about closing out your year with a strong new business push ...

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Six Things All AEs Should Know

Second Wind
10/20/2023

There are some important issues that good account executives consider when doing their daily jobs. Following are some thoughts from a very savvy Second Wind member who teaches his AEs ...

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Four Essentials for Better Agency Management

Beth James
10/18/2023

We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
8/25/2023

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”

According ...

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Involve Your Clients in the Planning Process

Second Wind
8/18/2023

As you work with your clients to set up annual advertising and marketing planning, there’s one thought that should remain lodged in your frontal cortex: “It’s not my ...

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Testing Copywriters Before You Hire

Second Wind
8/11/2023

An important step in the hiring process is testing. This is especially true for design and copywriting positions. Many a creative has been hired by on the basis of a ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Second Wind
7/18/2023

A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...

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How to Bill More AE Time

Second Wind
7/10/2023

A Stake Is at the Heart of It

Second Wind
6/5/2023

One of the best things we’ve seen at smaller agencies in recent years is the advent of stakeholder programs. These programs engage key agency employees who are not currently ...

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How Do You Know Which Clients Are Profitable?

Second Wind
5/17/2023

Sometimes, agency owners or managers feel like the proverbial dog chasing its own tail. You keep going in circles and never seem to get ahead. Considering that problem from the ...

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How Do You Get Referrals? Seven Tips for Agency New Business

Second Wind
5/10/2023

Obtaining valid new business leads is a goal for all agency principals. And there are few leads as valuable as a referral, where the agency may assume they were recommended ...

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When Is A 30% Markup Not Really 30%?

Second Wind
4/11/2023

A Lesson in AGI Math

For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...

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A Culture of Learning Keeps Your Agency On the Forward Edge

Second Wind
4/4/2023

Looking back over the past decade, the advance of technology and changing face of media has been astounding. And as marketers, the speed at which we as an industry have ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Second Wind
3/28/2023

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

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Preparing the Offer: New Hire Salary Negotiations

Second Wind
3/21/2023

Crunch time! You have been through the laborious process of recruiting, interviewing and selecting a new hire. Now you need to make that all-important offer. Many agency principals treat this ...

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