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Forget Human Resources - Manage by Being Human

Deborah Budd
5/20/2020

For many small ad agency owners and principals, the abrupt ...

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Your Ad Agency Got an SBA Relief Loan - Now What?

Second Wind
5/20/2020

Per our Small Agency Financial Assistance Survey of Second Wind ...

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It’s an Ad Buyer’s Market

It’s an Ad Buyer’s Market… But What Does One Advertise?

Deborah Budd
5/13/2020

That’s the dilemma for many businesses, and their ad ...

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They’re Not Cubicles, They’re Cocoons

They’re Not Cubicles, They’re Cocoons: Workspace Innovations

Deborah Budd
5/13/2020

In recent years, we’ve been rethinking open-plan offices because ...

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May 7, 2020: SBA Stops Accepting New EIDL Applications

Second Wind
5/7/2020

The Washington Post today reported that the Small Business Administration ...

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What Can Ad Agencies Do to Retain Employees In the Midst of COVID-19?

What Can Ad Agencies Do to Retain Employees In the Midst of COVID-19?

Deborah Budd
5/5/2020

UK trade publication DesignWeek surveyed its readers to get a ...

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Media and Ad Spending Cuts Signal Ad Industry Impacts

Media and Ad Spending Cuts Signal Ad Industry Impacts

Deborah Budd
5/5/2020

Emarketer reported that marketers were reducing or delaying campaigns and ...

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Principals Also Need to Take Care of Themselves in a Crisis

Principals Also Need to Take Care of Themselves in a Crisis

Deborah Budd
4/28/2020

As business owners, small ad agency principals are being severely ...

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Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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U.S. House Passes New $484 Billion Relief Bill, PPP Loans Resume April 27

U.S. House Passes New $484 Billion Relief Bill, PPP Loans Resume April 27

Second Wind
4/24/2020

In an extraordinary session where members attempted to practice social ...

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U.S. Senate Passes New SBA COVID-19 Emergency Loan Funding

U.S. Senate Passes New SBA COVID-19 Emergency Loan Funding

Second Wind
4/22/2020

On Tuesday, April 21, the U.S. Senate voted additional ...

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Address Targeting: A Strong Contender When Adjusting Current Media Plans

Mobile Conquesting Address Targeting: A Strong Contender When Adjusting Current Media Plans

Megan Malone
4/21/2020

The COVID-19 pandemic has caused a consumer shift like no ...

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SBA Paycheck Protection Program Update

SBA Paycheck Protection Program Update, April 17, 2020

Second Wind
4/17/2020

On Thursday, April 16, the Small Business Administration announced that ...

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Taking Care of Your People During a Crisis

Taking Care of Your People During a Crisis

Deborah Budd
4/16/2020

Every day since the COVID-19 virus began to spread, we ...

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Will Consumer Shopping Behavior Change For Good?

Will Consumer Shopping Behavior Change For Good?

Deborah Budd
4/16/2020

The marketing and advertising industry have long embraced the study ...

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SBA COVID-19 Relief Loan Program Requires Patience

SBA COVID-19 Relief Loan Program Requires Patience

Second Wind
4/13/2020

Small businesses, including many smaller ad agencies, creative studios and ...

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Agency Financial Managers Run a “Hurry-Up Offense”

Vince Dong Recommends Agency Financial Managers Run a “Hurry-Up Offense”

Second Wind
4/13/2020

Second Wind COO Laurie Mikes spoke with our good friend ...

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Ad Agencies Adapt to Work-From-Home, Express Concerns

Ad Agencies Adapt to Work-From-Home, Express Concerns

Deborah Budd
4/13/2020

While many advertising agencies and marketing firms routinely use remote ...

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Management Is Not the Same Thing as Leadership

Management Is Not the Same Thing as Leadership

Deborah Budd
4/13/2020

Over many years of working with and consulting for smaller ...

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How Marketers Can Use Crises to Build Trust and Brand Reputation

How Marketers Can Use Crises to Build Trust and Brand Reputation

Deborah Budd
4/7/2020

As the coronavirus crisis escalated across the western world, Digiday ...

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