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MOST RECENT

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Is It Time To Let Your “Baby” Go? Transitioning to Retirement

Second Wind
1/18/2023

You’ve nurtured, fed, hovered over, and perhaps spent every ...

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How Weird Is Your Agency?

Deborah Budd
1/11/2023

Some of my most enjoyable and productive days in this ...

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Trust Your People

Second Wind
1/11/2023

A number of years ago, there was a very interesting ...

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Can’t See the Trees for the Forest?

Second Wind
1/5/2023

No matter how you attract, recruit, or stumble upon a ...

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13 Steps to Convert Referrals to Clients

13 Steps to Convert Referrals to Clients

Second Wind
1/4/2023

No discussion of ad agency new business is complete without ...

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Healthy Turnover Rate

What is a “Healthy” Employee Turnover Rate?

Second Wind
11/2/2022

With the unemployment rate at 3.7 percent, and the ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Second Wind
11/2/2022

Think of your brain as a muscle. Regular exercise keeps ...

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Seven Signs Your Agency Culture Is Thriving

Second Wind
11/2/2022

Culture is a much touted factor in building a great ...

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Seven Steps for a Final Quarter New Business Push

Seven Steps for a Final Quarter New Business Push

Second Wind
10/23/2022

With the third quarter already a month gone, we hope ...

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Upping the Agency Ante: Being More Accountable Makes You a Partner

Second Wind
10/18/2022

We’ve been thinking lately about how agencies can regain ...

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Who Will Buy Your Agency?

Second Wind
10/13/2022

Many agency principals have the notion that when they wish ...

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Balancing Act

Second Wind
10/11/2022

This is a stressful business. We love it (or, one ...

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Creating a Five-Year Exit Plan: Part 1

Second Wind
9/20/2022

Editor’s note: Recently a number of agency principals have ...

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Give Your Clients an Annual Report Letter

Give Your Clients an Annual Report Letter

Second Wind
9/12/2022

We work in a tough business environment. Accountability, multiplying media ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Second Wind
9/5/2022

A survey by Hightail, a creative collaboration company, asked creative ...

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Involve Your Clients in the Planning Process

Second Wind
9/1/2022

As you work with your clients to set up annual ...

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Be The Human Highlight Reel

Jack Henke
8/31/2022

One day on the way to a meeting, I was ...

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