logo

Most Recent

Marketers and Agencies: Looking Through A Different Lens

Mark Sneider
2/23/2017

For the second year in a row, marketers are far more enthusiastic about traditional ...

read more

We Forget to Ask Job Candidates: “What Are Your Expectations?”

Deborah Budd
2/22/2017

When hiring new people, most agencies have adopted good interview practices, such as asking ...

read more

Is Your Client’s Brand in a News Bubble?

Deborah Budd
2/15/2017

A hot topic in journalism right now is the concept of news bubbles. During ...

read more

Watch Yourself…Hard Times Are Just Around The Corner

Second Wind
2/15/2017

Many smaller agencies and design studios tend to forget hard times when clients are ...

read more

Stop Hunting for “Unicorn” Designers

Deborah Budd
2/8/2017

Purple Unicorn – (n.) a designer who can do it all, from visual/graphic design ...

read more

Get Your Cold Call Past Company Voice Mail

Second Wind
2/7/2017

If you are a new business developer trying to get through to a company ...

read more

Battle of the Tax Preparers: New Campaigns Fight for Attention

Deborah Budd
1/30/2017

Tax season is not something we look forward to, largely because the U.S ...

read more

Alert! 2017 Tax Filing Dates, New Rules

Second Wind
1/29/2017

RED ALERT! New U.S. tax laws go into effect for 2017! Here is ...

read more

The Lure of Lean Workflow: Decluttering Ad Agency Systems

Deborah Budd
1/26/2017

Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing ...

read more

The Inside Scoop on Inward Marketing

Second Wind
1/25/2017

Inward marketing began as a branding buzz phrase, brought into marketing use by integrated ...

read more

Walking a Brand Tightrope: Be True to Your Values

Deborah Budd
1/18/2017

It is tough to walk the tightrope between corporate social responsibility and the expectations ...

read more

New Business Success: It’s not Magic, it’s Methodology

Jane Bowe
1/11/2017

The day-to-day work with our clients at RSW/US enables us to understand on ...

read more

How Bias Influences Hiring, And So Much More, Part 1

Deborah Budd
1/4/2017

Diversity is increasingly top of mind, not just as a political topic, but as ...

read more

New Year’s Resolutions… or Mere Wishes?

Beth James
12/30/2016

I had an interesting, and inspiring, discussion while dining with friends. The first part ...

read more

Marching Orders

Tony Mikes
12/30/2016

A Forbes study conducted among C-level executives reported that less than 40 percent of ...

read more

Spread Joy to the Maximum; Seven Tips for Gifting Clients

Deborah Budd
12/21/2016

As if holiday stress is not already verging on overload, this is the time ...

read more

When It’s Your Job to Educate a New Client (And Their In-House Team)

Deborah Budd
12/14/2016

In Forums, a member asked about how to “educate” a new client that has ...

read more

Multiple CTAs Require Aligned Messages

Deborah Budd
12/14/2016

Our good friend and Second Wind member Jeffrey Hedquist recently offered thoughts on why ...

read more