Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

Interns can be valuable creative contributors and support personnel, as well as offering the opportunity for some word-of-mouth recruiting. So if you have a corner ...

We live in a colorful world. Every day we are surrounded by color—in how we decorate our homes, the colors of our vehicles, the ...

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

The growing market for healthy, eco-friendly, organic and natural products (as ill-defined as all of those terms are) leads to some curious examples of new ...

I received a letter from a friend in the agency business in California.

“The client asked to see copies of all vendor invoices coming into ...

In a Second Wind Forums post, a member asked if anyone else had been notified by stock imagery house Shutterstock about increased fees for image ...

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

This article was originally published in 1988...we've come a long way since then. #30thanniversary

If you do, it will save you lots of ...

Designers can be quite passionate about their ideas. They can also be blind to those ideas not being the best solution to a client’s ...

Too many clients today are so focused on cost-cutting, they ignore the most essential part of effective marketing—customization. You can’t order custom marketing ...

Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...

Ad agencies assisting companies in the business-to-business category may be aware that their clients are fighting to close sales. New data suggests that the purchase ...

The Boy Scouts of America has a long history in the USA. At 108 years old, it can definitely lay claim to being a heritage ...

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily ...

The Customer has been in charge ever since the arrival of social media. Suddenly, the people to whom companies pushed products, who advertisers sought to ...

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to ...

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...