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Cause-Related Marketing in a Purpose-Driven World

Jack Henke
5/17/2022

(Author’s pledge - Relax - there will be no “client without ...

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Culture Doesn’t Happen According to a Plan

Deborah Budd
5/17/2022

We write often about the importance of a strong agency ...

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Your Agency, Your People: Making Your Workplace Happy, Healthy and Safe

Second Wind
5/11/2022

Most of us who’ve been in the business world ...

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Ten Things Every Employer Deserves

Second Wind
5/11/2022

The employer-employee relationship is a two-way street. Just as employees ...

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The Great Debate: Why Conflict Can Improve Your Creative Product

Deborah Budd
5/4/2022

Differing priorities, work methods and viewpoints generate conflict. And that ...

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“S-E-L-L” is Not a Four-Letter Word

Jack Henke
5/3/2022

Well, SELL, like, literally is, by the law of the ...

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The Ad Man Who Helped Create Earth Day

Bruce Bendinger
4/22/2022

On April 22, the world will celebrate the forty-seventh anniversary ...

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Client Conflict: Gotta Serve Somebody

Second Wind
4/13/2022

Client conflict is a growing problem for agencies. Working more ...

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Bunnies, Peeps and Beans: Easter Is Candy Marketing’s Big Week

Deborah Budd
4/12/2022

Like Halloween, Christmas and Valentine’s Day, Easter is now ...

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Use the Monthly BYOC to Improve Agency Performance

Second Wind
4/6/2022

Many smaller agency owners are so wrapped up in day-to-day ...

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10 Ways to Make Your Ideas More Innovative

Deborah Budd
4/4/2022

Being innovative is seen as a way to distinguish an ...

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What the Most Successful Agencies Do Every Day

Second Wind
3/24/2022

Over the years, we've had many conversations with agency ...

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Are You a Change Agent, or an Object of Change?

Second Wind
3/21/2022

In an era when social media emphasizes the personal in ...

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How’s Your Leadership Growing?

Second Wind
3/11/2022

It is a well-established fact that agencies with better leadership ...

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A Quick Checklist For New Business Success

Second Wind
3/11/2022

How well is your agency prepared for new business this ...

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Why Your Creative Director Should Pitch New Business

Deborah Budd
3/7/2022

I recently read a great article from DesignWeek, stating that ...

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Proposal Survivor: How Not to Be 'Voted Off'

Second Wind
2/28/2022

When you decide to respond to a request for proposal ...

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Does an Annual Agency Performance Review Open a Can of Worms?

Deborah Budd
2/23/2022

Asking clients for feedback regarding their satisfaction with your agency ...

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Put the Employees First

Second Wind
2/22/2022

David Ogilvy once said that all his agency’s assets ...

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Today’s Marketing Success Means Failing Forward

Deborah Budd
2/15/2022

Like many trendy phrases, “failing forward” gets tossed around quite ...

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