logo

Most Recent

“Record-breaking Drop in Trust,” Reports Edelman Trust Barometer

Deborah Budd
2/14/2018

Trust is a big part of brand equity. It adds value to a brand ...

read more
Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd
2/8/2018

It is the goal of many top brands to innovate in ways that re-engage ...

read more
Culture Eats System

Culture Eats System: Making Workflow Work Through Culture

Tony Mikes
2/8/2018

At Second Wind, I regularly worked with members whose agencies needed to have better ...

read more
toomanyhats

Are Your Account People Wearing Too Many Hats?

Betsy Ahlstrand
1/30/2018

Excellent account service means wearing many hats. In fact, it’s what draws many ...

read more
Scope of Work

Scope of Work and KPIs: Clear Objectives Translate to Value

Deborah Budd
1/30/2018

We’ve all been in client meetings where the client talked at length about ...

read more
Take Craft Back

Craft Beers Proliferate, Designers Celebrate

Deborah Budd
1/24/2018

Stroll into many small towns’ central social scene, and you’re likely to stumble ...

read more
Objective Troops

Here’s Your Objective, Troops

Second Wind
1/24/2018

One of the biggest objections to working with ROI strategies in our business is ...

read more
A Creative Brief is Your Guide

A Creative Brief Is Your Guide, Not a Shackle

Deborah Budd
1/18/2018

The art of writing a creative brief involves reduction: you want a simple, telegraphic ...

read more
Managing Workload in a Lean Ad Agency

Managing Workload in a Lean Ad Agency

Deborah Budd
1/10/2018

Over the past 20 years, but accelerating through the last decade, ad agencies and ...

read more
Give Your Clients an Annual Report Letter

Give Your Clients an Annual Report Letter

Second Wind
1/10/2018

We work in a tough business environment. Accountability, multiplying media, evolving technology and an ...

read more

Death of a Sole Proprietor: Does Your Agency Have a Plan?

Deborah Budd
1/4/2018

Small ad agency owners tend to get jumpy when anyone talks about the possibility ...

read more

A Case in Point: 10 Ways to Use Case Studies for Agency Self-Promotion

Deborah Budd
1/4/2018

People use the internet as a learning resource, especially in the B2B realm. Content ...

read more
Second Wind's Most Read Articles of 2017

Second Wind’s 25 Most-Read Articles of 2017

Second Wind
12/28/2017

As 2017 came to a close, we looked back at the content our readers ...

read more

Landing The Big One! What Every Smaller Ad Agency Needs to Know

Beth James
12/28/2017

Winning a really big account can either float a smaller ad agency’s boat ...

read more

How Bias and Diversity Training Can Backfire

Deborah Budd
12/21/2017

Diversity is on many agencies’ to-do lists these days, thanks to very public discussions ...

read more

u·nique: being the only one of its kind; unlike anything else

Mark Sneider
12/13/2017

In this year’s RSW/US Agency New Business Survey, 52% of the responding ...

read more

Client-Agency Relationships Demand Renewed Focus: Trust Building

Deborah Budd
12/13/2017

Our good friends at agency search and new business consultancy RSW/US conduct an ...

read more

The Emotional Brand Climate Trips Up Dove, Kellogg, Papa John’s

Deborah Budd
12/6/2017

Dove was ready to open a big new campaign for Dove Body Wash, with ...

read more

Think Ahead of the Client: The Best Agency Advice You’ll Ever Get

Tony Mikes
12/6/2017

“I want you and your agency to think ahead of me,” said one frustrated ...

read more

Information Wants to Be Free, But FCC Says No to Net Neutrality

Second Wind
11/29/2017

The internet has always operated under open Internet rules, a.k.a. net neutrality ...

read more