I try my best to avoid those parts of the grocery store (more on this shortly) where the fatty/sugary/salty packaged foods blamed for ...

OK, pull out your devices and dial in some old REM from 1985. It’s time to get deep into green mode… yes, it’s ...

There was a time not so many years ago when digital agency management systems (AMS) were poorly designed at best, leaving most smaller agencies to ...

As agencies position their skill sets and services to gain some level of differentiation from competitors, one avenue to consider is the greening of American ...

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

Data is wonderful when it keeps confirming an important finding. The finding in this case is that ad agencies have a better chance of winning ...

While the initial media coverage of the #MeToo movement has died down a bit since the end of 2017, it has revived discussions around a ...

One of the most important things an agency can do is to onboard a new client properly.  In our opinion, client longevity increases dramatically in ...

“Everything should be made as simple as possible, but not simpler.”
Albert Einstein

Shakespeare’s Globe Theater in London just launched a logo redesign that ...

In advertising, don't talk down to the consumer. She may be your wife.
David Ogilvy

David Ogilvy was a wise man, but even he ...

Your business is growing. And you’ve spent the last few weeks recruiting, carefully vetting and choosing a few new individuals to join your agency ...

A well-maintained database of your ad agency prospecting list is one of the most important new business tools you can have. It brings order to ...

Big-event marketing is a risky bet for major companies and brands. It is difficult to get a good measure of the return on investment (ROI ...

For many of our clients, breaking down the silos of sales, marketing and customer relationship management (CRM) has been difficult. But in today’s fast-paced ...

When financial markets enter turmoil, many people bewail their lost investment value, while financial advisors tell their customers to “stay the course,” and “think long-term ...

Trust is a big part of brand equity. It adds value to a brand over time; helps that brand maintain market share in the face ...

It is the goal of many top brands to innovate in ways that re-engage existing customers and create new loyalists. Procter & Gamble’s Tide pods ...

At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been ...

Excellent account service means wearing many hats. In fact, it’s what draws many of us to the industry. It’s natural to be tempted ...