I remember well how, as each year waned, my agency ...
read moreReflections on Leading a Team During a Crisis
Some of my earliest memories include running on the beach ...
read moreWhen Down Is Up: Making the Most of Downtime
We heard an interesting fact from an agency principal not ...
read moreDo AEs Know How to Measure Their Productivity?
On a recent Complete Guide to Account Service session ...
read moreHow to Make Your Creative Work More Diverse
If developing a more diverse ad agency team is your ...
read moreTo Ask or Not To Ask for Forgiveness (for the PPP)
This year has been one for the books, for many ...
read moreBye, Bye Love: How to Retire and Pass on Your Wisdom
As soon as you determine your end date for leaving ...
read moreIs Left-Brain Marketing Killing Marketing Effectiveness?
After several years of bending to client demands for efficiency ...
read moreImprove Diversity by Focusing on the Work
Many years ago, I helped produce creative work for a ...
read moreValues and Integrity Are Not Static States
The film, “A Beautiful Day in the Neighborhood,” tells the ...
read moreBrands Adjust Content for Consumers Feeling COVID Burnout
For many brands, the COVID-19 crisis has forced major changes ...
read moreWorshipping Data Ignores the Impact of Human (Creative) Insights
It’s a curious time in advertising and marketing. Our ...
read morePTO vs. Sick Days: Signaling Trust, Managing Negative Behavior
PTO (paid time off) has become the dominant policy among ...
read moreCreative People and Core Competencies
Second Wind founder Tony Mikes liked to talk about the ...
read moreWhy Speculative Creative Devalues Ad Agencies
Speculative creative work has long been a part of new ...
read moreWhat’s Your Core Competency? Simplify to Grow
Claiming an area of focus has long been an advertising ...
read moreEmployee Career Planning Helps Find Your Next Agency Owners
We’ve written from time to time about using employee ...
read moreThe Dangers of AEs Acting as Estimators, Project Managers and Schedulers
Second Wind has conducted account service training for ad agencies ...
read moreConsultants Can’t Do Their Jobs Unless You Let Them
Ad agencies, like many other kinds of businesses, hire consultants ...
read more