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Think of Your Agency as a Swiss Army Knife

Deborah Budd
6/7/2017

You’ve just won a new account. Initial discussions with the client lead to ...

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Don’t Sell Things Too Cheaply

Tony Mikes
6/7/2017

I received a call from an agency principal about pricing. The principal was concerned ...

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Small Business Deregulation? Be Careful What You Wish For…

Deborah Budd
5/30/2017

There is a wonderful line in a song from Stephen Sondheim’s musical, “Into ...

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Toxic People

Red Flags Flying? Hiring to Avoid Toxic People

Deborah Budd
5/24/2017

Ad agencies and marketing firms expend much energy on building strong cultures. But, while ...

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Can Your Clients Pay With Credit Cards?

Second Wind
5/24/2017

“We are a small marketing company, and we find more and more of our ...

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Code Red! Account Service Crisis Alert!

Deborah Budd
5/16/2017

We received some alarming feedback from Account Executive College attendees. A majority—not one ...

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Production and Traffic: A Team Effort?

Beth James
5/16/2017

Years ago, an agency wasn’t a real agency unless there was a designated ...

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We’re All in This Together

Deborah Budd
5/8/2017

Ad agency owners often have difficulty transitioning employees (who are accustomed to doing their ...

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Your Old Clients Are Your New Clients

Tony Mikes
5/8/2017

Funny how things go in the agency business... You work hard, build great relationships ...

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Is the Pendulum Swinging Back Toward Traditional Media?

Deborah Budd
5/3/2017

Over the last 15 years, online media has been hailed as the advertising savior ...

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Busting the New Business Cold-Call Myth

Deborah Budd
4/26/2017

Our friends at RSW/US, the agency search and new business service, shared the ...

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When Does the Account Service Begin?

Tony Mikes
4/26/2017

An Anglican gentleman slipped into a Quaker Meeting in Philadelphia. By chance, Pennsylvania’s ...

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Brands Open Mouths, Insert Own Feet

Deborah Budd
4/18/2017

Cause marketing is a major brand strategy today, even more so as millennials have ...

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The United Airlines Debacle:
How to Create a Brand Crisis in 11 Easy Steps

Beth James
4/18/2017

At the risk of piling on, it is hard to resist joining the dialog ...

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How to Make “Green” with Green Marketing

Second Wind
4/12/2017

A commitment to green marketing is a very important business consideration today. A renewed ...

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One Pale Blue Dot: How Earth Day Unites Us

Deborah Budd
4/12/2017

Twenty-seven years ago, the wonderful PBS series “Cosmos,” hosted by astronomer Carl Sagan, concluded ...

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Brace for Impact: Politicized Environment Threatens Brands, Ad Serving

Deborah Budd
4/5/2017

Once upon a time, brands were saluted for declining to associate with extremist views ...

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The Ad Man Who Helped Create Earth Day

Bruce Bendinger
4/5/2017

On April 22, the world will celebrate the forty-seventh anniversary of Earth Day. Those ...

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News Media Marketing Aims to Promote Value, Boost Trust

Deborah Budd
3/28/2017

With declining trust in all institutions, from government to business and major media, few ...

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What Problem Does Your Commercial Solve?

Jeffrey Hedquist
3/22/2017

Every commercial is designed to solve a problem. Before you can create a commercial ...

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