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Be The Human Highlight Reel

Jack Henke
8/31/2022

One day on the way to a meeting, I was ...

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Internalize Success – the Key Role of Internal Marketing

Jack Henke
8/9/2022

Learn from the experience of a slow learner - me. Early ...

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Another Recession? How to Prepare for Hard Times

The "R-Word"

Jack Henke
8/2/2022

Recession. Many Second Wind members vividly remember “The Great Recession ...

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New Employee Training and Orientation Builds Agency Success

Second Wind
7/26/2022

Recruiting, interviewing and hiring is a big investment for your ...

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Workflow Ready to Roll

Is Your Agency Workflow Ready to Roll?

Second Wind
7/12/2022

Regardless of economic conditions, agencies need to ensure a quick ...

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Hire and Hire: How Do You Navigate a Candidate’s Market?

Jack Henke
6/16/2022

We’ve never been here before. Over the history of ...

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The Structured Proposal

Second Wind
6/14/2022

Writing a proposal is one of the most difficult things ...

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Six Things Successful Agencies Do To Grow

Second Wind
6/7/2022

Over our long career in this business, we have learned ...

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What Agency Culture Are You?

Deborah Budd
5/31/2022

We often talk about the agency brand, and a big ...

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To Hire People, You Need to Talk to Candidates

Deborah Budd
5/24/2022

At Second Wind, we assist many agencies seeking job candidates ...

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Cause-Related Marketing in a Purpose-Driven World

Jack Henke
5/17/2022

(Author’s pledge - Relax - there will be no “client without ...

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Culture Doesn’t Happen According to a Plan

Deborah Budd
5/17/2022

We write often about the importance of a strong agency ...

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Your Agency, Your People: Making Your Workplace Happy, Healthy and Safe

Second Wind
5/11/2022

Most of us who’ve been in the business world ...

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Ten Things Every Employer Deserves

Second Wind
5/11/2022

The employer-employee relationship is a two-way street. Just as employees ...

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The Great Debate: Why Conflict Can Improve Your Creative Product

Deborah Budd
5/4/2022

Differing priorities, work methods and viewpoints generate conflict. And that ...

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“S-E-L-L” is Not a Four-Letter Word

Jack Henke
5/3/2022

Well, SELL, like, literally is, by the law of the ...

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The Ad Man Who Helped Create Earth Day

Bruce Bendinger
4/22/2022

On April 22, the world will celebrate the forty-seventh anniversary ...

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Client Conflict: Gotta Serve Somebody

Second Wind
4/13/2022

Client conflict is a growing problem for agencies. Working more ...

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Bunnies, Peeps and Beans: Easter Is Candy Marketing’s Big Week

Deborah Budd
4/12/2022

Like Halloween, Christmas and Valentine’s Day, Easter is now ...

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Use the Monthly BYOC to Improve Agency Performance

Second Wind
4/6/2022

Many smaller agency owners are so wrapped up in day-to-day ...

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