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What's the Plan? Agency Business Planning

Second Wind
1/19/2021

I remember well how, as each year waned, my agency ...

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Reflections on Leading a Team During a Crisis

Kimberly Kane
1/14/2021

Some of my earliest memories include running on the beach ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
1/5/2021

We heard an interesting fact from an agency principal not ...

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How to Make Your Creative Work More Diverse

How to Make Your Creative Work More Diverse

Second Wind
12/10/2020

If developing a more diverse ad agency team is your ...

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To Ask or Not To Ask for Forgiveness (for the PPP)

Jessica Butler
12/7/2020

This year has been one for the books, for many ...

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Bye, Bye Love: How to Retire and Pass on Your Wisdom

Bye, Bye Love: How to Retire and Pass on Your Wisdom

Second Wind
11/4/2020

As soon as you determine your end date for leaving ...

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Is Left-Brain Marketing Killing Marketing Effectiveness?

Second Wind
11/2/2020

After several years of bending to client demands for efficiency ...

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Improve Diversity by Focusing on the Work

Deborah Budd
10/30/2020

Many years ago, I helped produce creative work for a ...

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Values and Integrity Are Not Static States

Values and Integrity Are Not Static States

Second Wind
10/22/2020

The film, “A Beautiful Day in the Neighborhood,” tells the ...

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Brands Adjust Content for Consumers Feeling COVID Burnout

Brands Adjust Content for Consumers Feeling COVID Burnout

Second Wind
10/19/2020

For many brands, the COVID-19 crisis has forced major changes ...

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Worshipping Data

Worshipping Data Ignores the Impact of Human (Creative) Insights

Second Wind
10/12/2020

It’s a curious time in advertising and marketing. Our ...

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PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd
9/29/2020

PTO (paid time off) has become the dominant policy among ...

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Creative People and Core Competencies

Creative People and Core Competencies

Deborah Budd
9/23/2020

Second Wind founder Tony Mikes liked to talk about the ...

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Why Speculative Creative Devalues Ad Agencies

Why Speculative Creative Devalues Ad Agencies

Deborah Budd
9/22/2020

Speculative creative work has long been a part of new ...

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What’s Your Core Competency? Simplify to Grow

Deborah Budd
9/9/2020

Claiming an area of focus has long been an advertising ...

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mployee Career Planning Helps Find Your Next Agency Owners

Employee Career Planning Helps Find Your Next Agency Owners

Deborah Budd
9/9/2020

We’ve written from time to time about using employee ...

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Does Your Creative Work WORK?

Does Your Creative Work WORK?

Deborah Budd
8/27/2020

I’m as guilty as the next ad agency creative ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Deborah Budd
8/27/2020

Second Wind has conducted account service training for ad agencies ...

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Consultants Can’t Do Their Jobs Unless You Let Them

Consultants Can’t Do Their Jobs Unless You Let Them

Deborah Budd
8/20/2020

Ad agencies, like many other kinds of businesses, hire consultants ...

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