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Top Digital Advertising Trends for 2020

Top Digital Advertising Trends for 2020

Greg Swiszcz
1/16/2020

Anywhere you look, you’re going to see trends for ...

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Crisis Communications in a Divided Nation

Fightin’ Words: Coaching Small Business Crisis Communications in a Divided Nation

Deborah Budd
1/16/2020

U.S. small business owners are very much embedded in ...

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Facebook Algorithms Continue to Serve Discriminatory Ads

Facebook Algorithms Continue to Serve Discriminatory Ads

Deborah Budd
1/8/2020

We wrote in our Summer 2019 Second Wind Magazine [“Recruiters ...

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The Estimating Question: To Fee, or Not to Fee?

The Estimating Question: To Fee, or Not to Fee?

Beth James
1/8/2020

In Second Wind's Forums, members discussed whether agencies should ...

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Second Wind’s Most-Read Articles of 2019

As a Decade Ends, Second Wind’s Most-Read Articles of 2019

Second Wind
12/30/2019

With the distractions of an impeachment cancelling out pretty much ...

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When Holiday Ads Strike the Wrong Tone

When Holiday Ads Strike the Wrong Tone

Deborah Budd
12/23/2019

Maybe it’s a trend. We’ve written about tone ...

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Cold Calls Not Working? Try Cold Emails

Cold Calls Not Working? Try Cold Emails

Deborah Budd
12/23/2019

New business is tough. Yes, I’m stating the obvious ...

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Where (Or Who) Are Your Workflow Bottlenecks?

Where (Or Who) Are Your Workflow Bottlenecks?

Deborah Budd
12/18/2019

An efficient workflow is a critical portion of the typical ...

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First, Make Creative People THINK

First, Make Creative People THINK

Deborah Budd
12/18/2019

TIME. It’s a big element of the daily business ...

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The IKEA Effect

The IKEA Effect: Do Companies Make Customers Do Too Much Work?

Deborah Budd
12/12/2019

In an era when marketing is everywhere, selling products and ...

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Planning to Meet Next Year's Challenges

Planning to Meet Next Year's Challenges

Second Wind
12/12/2019

Another year is racing to a close. It’s time ...

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CEO Communications Guidelines

CEO Communications Guidelines: Avoiding C-Suite-Caused Crises

Deborah Budd
12/4/2019

Elon Musk, technology innovator and founder of SpaceX and the ...

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Are Your Creatives Overworked?

Are Your Creatives Overworked? Manage the Workload

Deborah Budd
12/4/2019

Following the Great Recession a decade ago, ad agencies and ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
11/27/2019

You’ve created a concept for a client project that ...

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Do You Know What Consumers Are Doing Once They Land on Your Website?

Do You Know What Consumers Are Doing Once They Land on Your Website?

Katie Pray
11/21/2019

I am so passionate about conversions that when I talk ...

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Another Recession? How to Prepare for Hard Times

Another Recession? How to Prepare for Hard Times

Second Wind
11/21/2019

With US financial markets taking a frequently disconcerting roller-coaster ride ...

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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
11/12/2019

Since the Great Recession of 2008-09, generic consumer packaged goods ...

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Connection Corridors: Creating a Habitat Where Ideas Flourish

Connection Corridors: Creating a Habitat Where Ideas Flourish

Deborah Budd
11/12/2019

Ecologists are using landscape “connection corridors” to encourage endangered species ...

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Simplify to Create an Ad Agency Culture That Welcomes Change

Simplify to Create an Ad Agency Culture That Welcomes Change

Deborah Budd
11/8/2019

Ad agencies are always striving to improve workflow and efficiency ...

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Is Your Environment Creative?

Is Your Environment Creative?

Tony Mikes
11/8/2019

One issue that is generally swept under the table in ...

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