I remember well how, as each year waned, my agency ...

Some of my earliest memories include running on the beach ...

We heard an interesting fact from an agency principal not ...

On a recent Complete Guide to Account Service session ...

If developing a more diverse ad agency team is your ...

This year has been one for the books, for many ...

As soon as you determine your end date for leaving ...

After several years of bending to client demands for efficiency ...

Many years ago, I helped produce creative work for a ...

The film, “A Beautiful Day in the Neighborhood,” tells the ...

For many brands, the COVID-19 crisis has forced major changes ...

It’s a curious time in advertising and marketing. Our ...

PTO (paid time off) has become the dominant policy among ...

Second Wind founder Tony Mikes liked to talk about the ...

Speculative creative work has long been a part of new ...

Claiming an area of focus has long been an advertising ...

We’ve written from time to time about using employee ...

I’m as guilty as the next ad agency creative ...

Second Wind has conducted account service training for ad agencies ...

Ad agencies, like many other kinds of businesses, hire consultants ...