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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
11/15/2018

Do all industries include at least some “clients from hell”? Apparently so. The Twitter feed Clients From Hell (@clientsfh) asked followers if any specific industries ...

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Leading Change

Leading Change in Your Agency

Deborah Budd
11/15/2018

Installing, updating or altering your internal workflow process or management system requires several steps. The most important step is for the principal and key managers ...

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Rebranding Resistance

Why Rebranding Often Excites Resistance to Change

Deborah Budd
11/8/2018

“[Rebranding is] the most asymmetrical corporate strategy of them all. There is literally no upside of a nice new logo; there is only pain if ...

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Benefits of Employee Testing

The Benefits of Employee Testing

Jeremy Mullen
11/8/2018

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information ...

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Client Profit & Losses

Are You Analyzing Client Profit and Losses (P&Ls)?

Vincent G. Dong
10/31/2018

I visited an agency earlier this year and was intrigued by a comment the owner had made. 

“We don’t bother with client P&Ls ...

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A New Biz Option

A New Business Option: Hire an Assistant

Tony Mikes
10/31/2018

Recently, a number of agency principals have told me that they have not had success hiring new business people, or “developers” as I like to ...

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Reversing the Polarity

Reversing the Polarity: Managing Workplace Change Resistance

Deborah Budd
10/24/2018

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

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AEs Spread Too Thin

Are Your Account Executives Spread Too Thin?

Deborah Budd
10/24/2018

We have a question for all account supervisors, directors of account service and agency principals: Do you know what your account service people must do ...

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Diversity Goals

Meet Diversity Goals Through Bias Disruption

Deborah Budd
10/18/2018

Following a viral incident in which two black men were arrested because they hadn’t placed an order while waiting to meet a business associate ...

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The Structured Day

The Structured Day

Second Wind
10/18/2018

Many an agency has evolved a freewheeling work ambiance, which is a fun environment to be in when you are relatively small. But as agencies ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...

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Believe Me

Believe Me: When Brands Fake Authenticity

Deborah Budd
10/1/2018

The secret of life is honesty and fair dealing. If you can fake that, you've got it made. –Groucho Marx

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

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Incredibly Big Ideas

Twelve Steps to Incredibly Big Ideas

Marilyn Barefoot
9/19/2018

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

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Project Sharp Focus

Bringing a Project into Sharp Focus

Second Wind
9/19/2018

Account Planning as a Tool for Better Marketing

Although account planning has been the buzzword in American advertising for decades, it is well known that ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Deborah Budd
9/12/2018

Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak ...

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Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...

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Outflanked: Product Extensions

Outflanked: Product Extensions or Extended Confusion?

Deborah Budd
8/30/2018

As you stroll the grocery aisles in search of brands you are loyal to, you may find it ever more difficult to find that product ...

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