Whether or not you believe in climate change or global warming, there is no denying that the human species generates mega-tons of waste and pollutants ...

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

Visual identity has been a basic element of branding since the early part of the 20^thcentury, when the rise of mass manufacturing led ...

In the U.S., Women’s History month (March) coincides with International Women’s Day (March 8)… and usually includes a host of brand-led marketing ...

Many agencies run afoul of clients by failing to put the client at the center of agency interactions. The most successful agency-client relationships reflect a ...

In Google Analytics Guide: How to Understand Reports and Explain to Your Clients, I walked readers through four essential Google Analytics reports, and how to ...

Conducting regular client feedback meetings can help your agency maintain good relations with clients. Do this at least once a year, or more often for ...

Culture is a huge buzzword among businesses aspiring to grow. Aficionados in the ad agency and marketing professions were early adopters of the use of ...

In the haste to run a more profitable agency, never forget: the client is king! Sometimes we lose sight of this, focusing on our role ...

So far, I’ve shared four essential Google Analytics Reports, and explained why campaign reports may not match Google Analytics reports. Now let’s look ...

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics ...

The latest research indicates the open-plan workspace may not be great for employees—or for collaboration and productivity. Worse, in a time when many businesses ...

Pitching and making presentations can be the most intimidating part of working in the ad agency and design business. You can have great confidence in ...

Talking with agencies every day, we sometimes see a singular focus on one particular agency strength over all others. Some agencies focus on the creative ...

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options ...

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...