Edelman, the U.S. public relations firm, pursued a new client earlier this spring, looking to change the narrative around a firm in an industry ...read more
The statistics are in: the average ad agency markup earned on an outside purchase is well below 20 percent. Fifteen years ago, it was closer ...read more
We’ve likely all had our share of jokes in honor of April Fool’s Day! However, being made to feel like a fool when ...read more
Train people well enough so they can leave; treat people well enough that they don’t want to.
Some ad agency owners have ...read more
We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per ...read more
When ad agencies and marketing firms work with clients on branding and brand development, how much focus should be given to brand-aligned cause marketing?
This ...read more
As the trend of clients in-housing their marketing continues, it is important that ad agencies remember that change also presents opportunities.
It is a strange ...read more
Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...read more
Here’s a war story. Two partners started an agency years ago. At the time, their lawyers and accountants told them to set a value ...read more
No one reading this will be surprised to hear that designers have egos. But those egos can lead us astray, and result in work that ...read more
Obviously, a potential successor needs a different set of qualifications, experience and character traits than someone you’re predominantly hiring for a specific skill set ...read more
One of our long-time members called to say their ad agency lost their last three pitches. They asked Second Wind to investigate, so we sent ...read more
Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling ...read more
Design skills tests can be a useful way to identify the best from among two or three possible design candidates. That said, pay attention to ...read more
Traffic management in a busy ad agency or marketing firm is a tough, often thankless job. It is also essential as the agency grows. The ...read more
Internet memes are one way brands try to grab attention on social media, but they too often become quickly corrupted or altered to really have ...read more