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Make Green Behavior a Year-Round Effort

Make Green Behavior a Year-Round Effort

Deborah Budd
4/17/2019

Whether or not you believe in climate change or global warming, there is no denying that the human species generates mega-tons of waste and pollutants ...

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The Downfall of Most Traffic Systems

The Downfall of Most Traffic Systems

Second Wind
4/17/2019

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

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Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd
4/11/2019

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

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Come Fly With Me

Come Fly With Me: Why AMS Systems Should Adapt to Users

Deborah Budd
4/2/2019

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

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Blanding

If Branding Is About Distinction, Why Are So Many Companies “Blanding”?

Deborah Budd
3/29/2019

Visual identity has been a basic element of branding since the early part of the 20thcentury, when the rise of mass manufacturing led ...

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Faux Feminism

Faux Feminism Site Challenges Brands to Test Their Cause Commitment

Deborah Budd
3/21/2019

In the U.S., Women’s History month (March) coincides with International Women’s Day (March 8)… and usually includes a host of brand-led marketing ...

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Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put the client at the center of agency interactions. The most successful agency-client relationships reflect a ...

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Match Google Analytics Report

Why Doesn’t My Monthly Digital Ad Campaign Report Match My Google Analytics Report?

Leslye Schumacher
3/13/2019

In Google Analytics Guide: How to Understand Reports and Explain to Your Clients, I walked readers through four essential Google Analytics reports, and how to ...

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The Client Feedback Meeting

The Client Feedback Meeting

Tony Mikes
3/13/2019

Conducting regular client feedback meetings can help your agency maintain good relations with clients. Do this at least once a year, or more often for ...

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Changing Your Culture

Changing Your Culture Is Like Pushing Water Uphill…

Deborah Budd
3/6/2019

Culture is a huge buzzword among businesses aspiring to grow. Aficionados in the ad agency and marketing professions were early adopters of the use of ...

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Seven Keys to Marketing Success

Seven Keys to Marketing Success For Your Clients

Second Wind
3/6/2019

In the haste to run a more profitable agency, never forget: the client is king! Sometimes we lose sight of this, focusing on our role ...

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Google Analytics Guide

Google Analytics Guide: How to Understand Reports and Explain to Your Clients

Leslye Schumacher
3/1/2019

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics ...

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The Unproductive Office

The Unproductive Office: Rethinking Open Office Plans

Deborah Budd
2/27/2019

The latest research indicates the open-plan workspace may not be great for employees—or for collaboration and productivity. Worse, in a time when many businesses ...

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Feel, Felt, Found

Feel, Felt, Found: The Simplicity of Selling

Deborah Budd
2/20/2019

Pitching and making presentations can be the most intimidating part of working in the ad agency and design business. You can have great confidence in ...

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Taking the Pulse of Your Client Relationships

Taking the Pulse of Your Client Relationships

Deborah Budd
2/20/2019

Talking with agencies every day, we sometimes see a singular focus on one particular agency strength over all others. Some agencies focus on the creative ...

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Productive Digital Client Meeting

The Steps for a Productive Digital Advertising Client Meeting

Dana Bojcic
2/15/2019

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
2/15/2019

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

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