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Collaboration Is Not Design By Committee

Deborah Budd
10/17/2017

Anyone who has spent a few years in the ad agency business has likely ...

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Work When You Feel Like Working

George Fuller
10/17/2017

The first art director I ever worked with was a most accomplished slacker. In ...

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How Brands (Should) Respond to Disasters

Deborah Budd
10/12/2017

How businesses and brands communicate in crises ranging from terrorism to natural disasters can ...

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Why I’m Tired of Brands Telling Women How to “Be Better”

Deborah Budd
10/2/2017

Women have been targets of marketing messages ever since manufacturers realized who in the ...

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Create a Radio “Straw Man”

Jeffrey Hedquist
10/2/2017

Want to position your advertiser as a hero? Create a straw man.

Invent a ...

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FLSA Overtime Changes Under Consideration (Again)

Second Wind
9/26/2017

Since a November 2016 Texas federal court injunction against planned changes to Fair Labor ...

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The Wall

Second Wind
9/26/2017

Things move so fast in our business that there is seldom time to reflect ...

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Brands Promote Vacation Use to Boost Travel Bookings

Deborah Budd
9/21/2017

Over half of U.S. workers (54%) fail to use all of their paid ...

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Business Owner Seeks Partner, Heir…

Tony Mikes
9/21/2017

Succession planning is a bit like a lonely-hearts ad. I estimate that I’ve ...

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Money Talks: What Goes into Ad Agency Pricing?

Deborah Budd
9/13/2017

Few conversations between agency and client are more difficult or uncomfortable than pricing discussions ...

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Are Your Employees In The Front Seat?

Second Wind
9/13/2017

We heard a great analogy the other day. A Second Wind member was driving ...

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Smooth Progressive Billing

Second Wind
9/7/2017

In the old days, agencies billed clients only after the work was completed. Sometimes ...

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Who’s Stealing My Peeps? Uh-Oh… It’s My Client

Second Wind
8/31/2017

Forget about competitive agencies luring away your best talent. As more clients go in-house ...

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Everything Old Is New Again; Nostalgia as a Design Trend

Deborah Budd
8/25/2017

Every decade (or annually, it sometimes seems to me), the fashion world shamelessly manipulates ...

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Be Bold When Promoting Your Agency

Tony Mikes
8/25/2017

Face it. There is a lot of competition in today’s advertising agency space ...

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The Most Critical RFP Step? Following Directions!

Second Wind
8/17/2017

We’ve written at length about proposal writing and responding to RFPs, but many ...

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Creative Craft… Or Creative Crap?

Beth James
8/17/2017

A number of years ago, Derek Walker of Brown & Browner Advertising, Columbia, SC, wrote ...

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Project Work Yields Efficiency, But Where’s the Why?

Deborah Budd
8/10/2017

As more and more advertising agencies and marketing firms report the trend toward project ...

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The New Ad Agency Digital Workflow:More Compression, Greater Efficiency

Second Wind
8/10/2017

Time is still money, no matter what anyone says to the contrary. And given ...

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The Dove Bottle Campaign: A Misstep or Still On Theme?

Deborah Budd
8/3/2017

Maybe it’s just bad luck. After all, Dove’s #RealBeauty campaign turned 13 ...

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