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The IKEA Effect

The IKEA Effect: Do Companies Make Customers Do Too Much Work?

Deborah Budd
12/12/2019

In an era when marketing is everywhere, selling products and ...

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Planning to Meet Next Year's Challenges

Planning to Meet Next Year's Challenges

Second Wind
12/12/2019

Another year is racing to a close. It’s time ...

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CEO Communications Guidelines

CEO Communications Guidelines: Avoiding C-Suite-Caused Crises

Deborah Budd
12/4/2019

Elon Musk, technology innovator and founder of SpaceX and the ...

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Are Your Creatives Overworked?

Are Your Creatives Overworked? Manage the Workload

Deborah Budd
12/4/2019

Following the Great Recession a decade ago, ad agencies and ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
11/27/2019

You’ve created a concept for a client project that ...

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Do You Know What Consumers Are Doing Once They Land on Your Website?

Do You Know What Consumers Are Doing Once They Land on Your Website?

Katie Pray
11/21/2019

I am so passionate about conversions that when I talk ...

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Another Recession? How to Prepare for Hard Times

Another Recession? How to Prepare for Hard Times

Second Wind
11/21/2019

With US financial markets taking a frequently disconcerting roller-coaster ride ...

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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
11/12/2019

Since the Great Recession of 2008-09, generic consumer packaged goods ...

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Connection Corridors: Creating a Habitat Where Ideas Flourish

Connection Corridors: Creating a Habitat Where Ideas Flourish

Deborah Budd
11/12/2019

Ecologists are using landscape “connection corridors” to encourage endangered species ...

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Simplify to Create an Ad Agency Culture That Welcomes Change

Simplify to Create an Ad Agency Culture That Welcomes Change

Deborah Budd
11/8/2019

Ad agencies are always striving to improve workflow and efficiency ...

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Is Your Environment Creative?

Is Your Environment Creative?

Tony Mikes
11/8/2019

One issue that is generally swept under the table in ...

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Fearless Girl Artist Battles Client Over Copyright

Fearless Girl Artist Battles Client Over Copyright

Deborah Budd
10/31/2019

For anyone who’s been in the ad business for ...

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Seven Steps for a Final Quarter New Business Push

Seven Steps for a Final Quarter New Business Push

Deborah Budd
10/23/2019

With the third quarter already a month gone, we hope ...

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FMLA Policy Change Affects How Family Leave May Be Applied

FMLA Policy Change Affects How Family Leave May Be Applied

Second Wind
10/23/2019

We read with interest a recent Second Wind member Forums ...

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DOL (At Last) Issues Updated Overtime Eligibility Rules

DOL (At Last) Issues Updated Overtime Eligibility Rules

Second Wind
10/15/2019

We’ve all been a bit distracted by the pending ...

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The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

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Capture Part of the Billions Spent on Local Political Campaigns

How Do You Capture Part of the Billions Spent on Local Political Campaigns?

Dana Bojcic
10/11/2019

How big is the local political advertising pie exactly? MASSIVE ...

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The Theory of Relativity

The Theory of Relativity

Tony Mikes
10/11/2019

In spite of the hoopla over the value of creative ...

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Gearing Up for 2020 Political Advertising

Gearing Up for 2020 Political Advertising

Deborah Budd
10/3/2019

Way before any of us were ready for it, the ...

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Account Managers' Pledge

Account Managers' Pledge

Tony Mikes
10/3/2019

We know an agency principal who has this poster on ...

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