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Incredibly Big Ideas

Twelve Steps to Incredibly Big Ideas

Marilyn Barefoot
9/19/2018

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

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Project Sharp Focus

Bringing a Project into Sharp Focus

Second Wind
9/19/2018

Account Planning as a Tool for Better Marketing

Although account planning has been the buzzword in American advertising for decades, it is well known that ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Deborah Budd
9/12/2018

Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak ...

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Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...

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Outflanked: Product Extensions

Outflanked: Product Extensions or Extended Confusion?

Deborah Budd
8/30/2018

As you stroll the grocery aisles in search of brands you are loyal to, you may find it ever more difficult to find that product ...

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Taking the WORK Out of Networking

Taking the WORK Out of Networking

Marilyn Barefoot
8/22/2018

Great networking means creating relationships that will last your entire career. But how do you make it more fun and less work?

Here are five ...

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Value-based Pricing

Value-based Pricing: How to Raise Your Price Ceiling for Marketing Expertise

Deborah Budd
8/22/2018

In the halcyon days of the advertising business, when the economy was stable and we had yet to be swallowed up in the global competitive ...

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Accounting ROI

What Is Your Accounting ROI? Ten Reasons Why an AMS Is Your Best ROI Tool

Vincent G. Dong
8/14/2018

How many ad agency owners have asked about the return on investment (ROI) on their accountants?

How many owners of agencies completely and implicitly trust ...

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Brand Derailment

Brand Derailment: Papa John’s Founder Gets Too Real

Deborah Budd
8/14/2018

Brands today hold authenticity as a very important brand trait. It’s understandable: studies and polls indicate that today’s audiences, especially millennial and younger ...

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Pay Your Freelancers

How Do You Pay Your Freelancers?

Deborah Budd
8/8/2018

We’ve written frequently about managing and working with freelancers and independent contractors. But given some of the remarks tweeted around National Freelancers Day (June ...

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Culture Club

Culture Club: One Dozen Steps to Great Agency Culture

Second Wind
8/7/2018

No industry, except perhaps the dot-coms of yore, ever paid as much lip service to office culture than the advertising and design industry. There have ...

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CVS Marches

CVS Marches onto the Body-Image Battlefield

Deborah Budd
8/1/2018

A new brand has stepped onto the body-image battlefield—and it isn’t a beauty brand, but one that could shake up practices in that ...

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Do AEs Know How to Measure Their Productivity?

Do AEs Know How to Measure Their Productivity?

Deborah Budd
7/26/2018

At a recent Certified Account Executive College meeting, Second Wind COO and seminar moderator Laurie Mikes asked attendees how many knew how “billable” they were ...

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Adventures in Procedural Inertia

Yes, We Have No Bananas… Adventures in Procedural Inertia

Deborah Budd
7/25/2018

Business policies often seem carved in stone… and some of the most deeply carved policies have been around so long, no one actually remembers who ...

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Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd
7/17/2018

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

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Interns In House

Interns In-House!

Second Wind
7/12/2018

Interns can be valuable creative contributors and support personnel, as well as offering the opportunity for some word-of-mouth recruiting. So if you have a corner ...

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Trademark Color

When Color Is The Brand: Trademarking a Color

Deborah Budd
7/5/2018

We live in a colorful world. Every day we are surrounded by color—in how we decorate our homes, the colors of our vehicles, the ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes
7/5/2018

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

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