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Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd
7/17/2018

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

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Interns In House

Interns In-House!

Second Wind
7/12/2018

Interns can be valuable creative contributors and support personnel, as well as offering the opportunity for some word-of-mouth recruiting. So if you have a corner ...

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Trademark Color

When Color Is The Brand: Trademarking a Color

Deborah Budd
7/5/2018

We live in a colorful world. Every day we are surrounded by color—in how we decorate our homes, the colors of our vehicles, the ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes
7/5/2018

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

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Brandless: Branding Bad… Trademarks Good?

Deborah Budd
6/25/2018

The growing market for healthy, eco-friendly, organic and natural products (as ill-defined as all of those terms are) leads to some curious examples of new ...

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Nosey Clients: Should You Share Vendor Invoices?

Tony Mikes
6/25/2018

I received a letter from a friend in the agency business in California.

“The client asked to see copies of all vendor invoices coming into ...

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Changing Business Strategies at Stock Image Sites

Deborah Budd
6/21/2018

In a Second Wind Forums post, a member asked if anyone else had been notified by stock imagery house Shutterstock about increased fees for image ...

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Balancing Act

Second Wind
6/21/2018

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

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copywriter a mac

Give your Copywriter a Macintosh

Second Wind
6/15/2018

This article was originally published in 1988...we've come a long way since then. #30thanniversary

If you do, it will save you lots of ...

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The Gift of Creative Detachment

The Gift of Creative Detachment – Designer Ego vs. Customer Focus

Deborah Budd
6/14/2018

Designers can be quite passionate about their ideas. They can also be blind to those ideas not being the best solution to a client’s ...

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Custom Job

In Marketing, Every Job is Custom

Deborah Budd
6/7/2018

Too many clients today are so focused on cost-cutting, they ignore the most essential part of effective marketing—customization. You can’t order custom marketing ...

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Billing Standards and Practices

Why You Need an Agency Billing Standards and Practices Guide

Deborah Budd
6/7/2018

Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...

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B2B Sales Cycle Longer, More Touches Between Lead and Sale

Second Wind
5/30/2018

Ad agencies assisting companies in the business-to-business category may be aware that their clients are fighting to close sales. New data suggests that the purchase ...

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Scout Me In

Boy Scouts of America Rebrand: Strategic or Brand-Damaging?

Deborah Budd
5/23/2018

The Boy Scouts of America has a long history in the USA. At 108 years old, it can definitely lay claim to being a heritage ...

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Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily ...

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Disloyalty Programs

Disloyalty Programs: Trust Erosion Happens in Drips, Not Downpours

Deborah Budd
5/16/2018

The Customer has been in charge ever since the arrival of social media. Suddenly, the people to whom companies pushed products, who advertisers sought to ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
5/16/2018

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to ...

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Ugly Interface

What’s the Biggest Complaint About AMS? Ugly Interfaces

Deborah Budd
5/8/2018

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...

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Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

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