In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

Design skills tests can be a useful way to identify the best from among two or three possible design candidates. That said, pay attention to ...

Traffic management in a busy ad agency or marketing firm is a tough, often thankless job. It is also essential as the agency grows. The ...

Internet memes are one way brands try to grab attention on social media, but they too often become quickly corrupted or altered to really have ...

There are an estimated 55 million freelancers in the United States today—around 35 percent of the total workforce. That is one heckuva lot of ...

The design critique is a valuable way to improve creative work, offer feedback to teams or individual designers, and simply gain a better understanding of ...

Over the past decade—essentially, since the Great Recession—ad agencies and marketing firms have watched strategic relationships erode, procurement barriers arise between clients and ...

Many businesses continue to regard advertising and marketing as expenses—necessary evils in bringing products to market and attempting to gain or maintain competitive advantage ...

Moving marketing to in-house departments is a growing trend in the USA. Some of this is due to the rise of digital marketing and data ...

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets ...

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many ...

Now more than ever, efficient workflow is critical to the success of an agency. Without it, even the most creative firm may find itself in ...

We automatically assume that what we pay attention to is what’s important.
– Robert Cialdini, Pre-Suasion:

Behavioral scientists have identified a cognitive thing called attentional ...

The clients are screaming for their rush jobs, the AEs just brought in three new “hot” projects, and agency production staff are looking fried and ...

Whether or not you believe in climate change or global warming, there is no denying that the human species generates mega-tons of waste and pollutants ...

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...