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Is Online Brand Safety Even Possible?

Is Online Brand Safety Even Possible? Open Exchanges vs. PMPs

Deborah Budd
6/11/2019

In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

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The Ethics of Design Skills Tests

The Ethics of Design Skills Tests

Deborah Budd
6/5/2019

Design skills tests can be a useful way to identify the best from among two or three possible design candidates. That said, pay attention to ...

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Unflappable: Traffic Management Requires Empathy

Unflappable: Traffic Management Requires Empathy and “People Skills”

Deborah Budd
6/5/2019

Traffic management in a busy ad agency or marketing firm is a tough, often thankless job. It is also essential as the agency grows. The ...

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Great Advertising Jingles

Great Advertising Jingles: The Memes of Advertising’s Golden Era

Deborah Budd
5/30/2019

Internet memes are one way brands try to grab attention on social media, but they too often become quickly corrupted or altered to really have ...

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NYC Freelancer Regulations

NYC Freelancer Regulations: A Sign of the Future

Second Wind
5/30/2019

There are an estimated 55 million freelancers in the United States today—around 35 percent of the total workforce. That is one heckuva lot of ...

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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative work, offer feedback to teams or individual designers, and simply gain a better understanding of ...

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Moving Stalled Client Projects

Strategies for Moving Stalled Client Projects (and Billing)

Deborah Budd
5/20/2019

Over the past decade—essentially, since the Great Recession—ad agencies and marketing firms have watched strategic relationships erode, procurement barriers arise between clients and ...

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Kraft-Heinz, The Efficiency Bubble

Kraft Heinz, The Efficiency Bubble, and Brand Value

Deborah Budd
5/15/2019

Many businesses continue to regard advertising and marketing as expenses—necessary evils in bringing products to market and attempting to gain or maintain competitive advantage ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in the USA. Some of this is due to the rise of digital marketing and data ...

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Workflow Ready to Roll

Is Your Agency Workflow Ready to Roll?

Second Wind
5/7/2019

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets ...

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When Should You Geo-Target

When Should You Geo-Target vs. Geo-Fence, and What Is the Difference?

Dana Bojcic
5/6/2019

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many ...

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People are the Key to Better Workflow

Why People Are the Key to Better Workflow

Dawn Travelstead
5/6/2019

Now more than ever, efficient workflow is critical to the success of an agency. Without it, even the most creative firm may find itself in ...

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Solve the Right Problems

Solve the Right Problems, in the Right Order

Deborah Budd
4/23/2019

We automatically assume that what we pay attention to is what’s important.
– Robert Cialdini, Pre-Suasion:

Behavioral scientists have identified a cognitive thing called attentional ...

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Putting Out Fires

Are You Putting Out Fires or Managing Workflow? The Urgent/Important Balance

Deborah Budd
4/23/2019

The clients are screaming for their rush jobs, the AEs just brought in three new “hot” projects, and agency production staff are looking fried and ...

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Make Green Behavior a Year-Round Effort

Make Green Behavior a Year-Round Effort

Deborah Budd
4/17/2019

Whether or not you believe in climate change or global warming, there is no denying that the human species generates mega-tons of waste and pollutants ...

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The Downfall of Most Traffic Systems

The Downfall of Most Traffic Systems

Second Wind
4/17/2019

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

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Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd
4/11/2019

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

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Come Fly With Me

Come Fly With Me: Why AMS Systems Should Adapt to Users

Deborah Budd
4/2/2019

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

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