Do all industries include at least some “clients from hell”? Apparently so. The Twitter feed Clients From Hell (@clientsfh) asked followers if any specific industries ...

Installing, updating or altering your internal workflow process or management system requires several steps. The most important step is for the principal and key managers ...

“[Rebranding is] the most asymmetrical corporate strategy of them all. There is literally no upside of a nice new logo; there is only pain if ...

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information ...

I visited an agency earlier this year and was intrigued by a comment the owner had made. 

“We don’t bother with client P&Ls ...

Recently, a number of agency principals have told me that they have not had success hiring new business people, or “developers” as I like to ...

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

We have a question for all account supervisors, directors of account service and agency principals: Do you know what your account service people must do ...

Following a viral incident in which two black men were arrested because they hadn’t placed an order while waiting to meet a business associate ...

Many an agency has evolved a freewheeling work ambiance, which is a fun environment to be in when you are relatively small. But as agencies ...

Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...

The secret of life is honesty and fair dealing. If you can fake that, you've got it made. –Groucho Marx

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

Account Planning as a Tool for Better Marketing

Although account planning has been the buzzword in American advertising for decades, it is well known that ...

Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak ...

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...

As you stroll the grocery aisles in search of brands you are loyal to, you may find it ever more difficult to find that product ...