We’ve written at length about proposal writing and responding to RFPs, but many ...

A number of years ago, Derek Walker of Brown & Browner Advertising, Columbia, SC, wrote ...

As more and more advertising agencies and marketing firms report the trend toward project ...

Time is still money, no matter what anyone says to the contrary. And given ...

Maybe it’s just bad luck. After all, Dove’s #RealBeauty campaign turned 13 ...

“What financial software do you use to run your business and what is your ...

Being a disruptor has long been a goal for many creative ad agencies and ...

In the current advertising and marketing environment, ad agencies are increasingly being steered away ...

There is much discussion about cross-channel marketing today, in great part driven by the ...

Do you want listeners to remember the advertiser in a radio commercial? Sure you ...

I once had an interesting conversation with an agency principal about new business presentations ...

Unlike other U.S. holidays, which are often memorials to fallen warriors and past ...

Someone asked me recently how to conduct month-end reporting for an agency. I responded ...

Saving the bees has been an environmental issue since the turn of the millennium ...

Over the past ten years, we have watched survey after survey depict a trend ...

You’ve just won a new account. Initial discussions with the client lead to ...

I received a call from an agency principal about pricing. The principal was concerned ...

There is a wonderful line in a song from Stephen Sondheim’s musical, “Into ...

Ad agencies and marketing firms expend much energy on building strong cultures. But, while ...

“We are a small marketing company, and we find more and more of our ...