Edelman, the U.S. public relations firm, pursued a new client earlier this spring, looking to change the narrative around a firm in an industry ...

In The Long and Winding Road, our late founder, Tony Mikes, shared his Six Agency Financial Rules. Since then, we’ve identified additional steps agency ...

The statistics are in: the average ad agency markup earned on an outside purchase is well below 20 percent. Fifteen years ago, it was closer ...

We’ve likely all had our share of jokes in honor of April Fool’s Day! However, being made to feel like a fool when ...

Do any of your clients have an online e-commerce operation? A 2018 Supreme Court decision altered compliance requirements for selling across state lines.

In late ...

Train people well enough so they can leave; treat people well enough that they don’t want to.

Richard Branson

Some ad agency owners have ...

We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per ...

When ad agencies and marketing firms work with clients on branding and brand development, how much focus should be given to brand-aligned cause marketing?

This ...

As the trend of clients in-housing their marketing continues, it is important that ad agencies remember that change also presents opportunities.

It is a strange ...

Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...

Here’s a war story. Two partners started an agency years ago. At the time, their lawyers and accountants told them to set a value ...

No one reading this will be surprised to hear that designers have egos. But those egos can lead us astray, and result in work that ...

Obviously, a potential successor needs a different set of qualifications, experience and character traits than someone you’re predominantly hiring for a specific skill set ...

One of our long-time members called to say their ad agency lost their last three pitches. They asked Second Wind to investigate, so we sent ...

Increased distrust in technology and the tech industry can apparently be attributed to the growing awareness of misuse of personal data, per a worldwide poll ...

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling ...

In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

Design skills tests can be a useful way to identify the best from among two or three possible design candidates. That said, pay attention to ...

Traffic management in a busy ad agency or marketing firm is a tough, often thankless job. It is also essential as the agency grows. The ...

Internet memes are one way brands try to grab attention on social media, but they too often become quickly corrupted or altered to really have ...