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u·nique: being the only one of its kind; unlike anything else.

Mark Sneider
12/13/2017

In this year’s RSW/US Agency New Business Survey, 52% of the responding ...

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Client-Agency Relationships Demand Renewed Focus: Trust Building

Deborah Budd
12/13/2017

Our good friends at agency search and new business consultancy RSW/US conduct an ...

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The Emotional Brand Climate Trips Up Dove, Kellogg, Papa John’s

Deborah Budd
12/6/2017

Dove was ready to open a big new campaign for Dove Body Wash, with ...

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Think Ahead of the Client: The Best Agency Advice You’ll Ever Get

Tony Mikes
12/6/2017

“I want you and your agency to think ahead of me,” said one frustrated ...

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Information Wants to Be Free, But FCC Says No to Net Neutrality

Second Wind
11/29/2017

The internet has always operated under open Internet rules, a.k.a. net neutrality ...

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Project Managers or Traffic Manager? How to Choose

Deborah Budd
11/21/2017

A member of Second Wind’s Workflow, Traffic and Production Group on Facebook said ...

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Are You Strong Enough?

Second Wind
11/21/2017

Do you ever pause for a moment in your busy day, and ask yourself ...

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It’s the Agency’s Job to Disagree with Clients

Deborah Budd
11/15/2017


When two people in business always agree, one of them is unnecessary.

Wm. Wrigley ...

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Bricks-and-Mortar Stores Seek Online/Offline Strategy

Deborah Budd
11/8/2017

As one who grew up during the boom consumer years of the 1950s-1980s, it ...

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Design in a Vacuum

Deborah Budd
11/8/2017

Here is a shout-out to all of those in the design field who work ...

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Toyota Eye Tracking Experiment

Toyota Eye Tracking Experiment And the Ethics of AI

Deborah Budd
10/30/2017

A few months ago, we shared thoughts on artificial intelligence in the marketing industry ...

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Getting the New Business Developer Out of the Picture

Second Wind
10/30/2017

As you build a relationship with a new client, there comes a time when ...

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Halloween Retail Looks Like All Treats for 2017

Deborah Budd
10/24/2017

The retail sector has been floundering as more and more people switch to online ...

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Marketing Durability vs. Reliability

Beth James
10/24/2017

A lot of consumer product literature focuses, understandably, on reliability. Big ticket items from ...

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Collaboration Is Not Design By Committee

Deborah Budd
10/17/2017

Anyone who has spent a few years in the ad agency business has likely ...

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Work When You Feel Like Working

George Fuller
10/17/2017

The first art director I ever worked with was a most accomplished slacker. In ...

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How Brands (Should) Respond to Disasters

Deborah Budd
10/12/2017

How businesses and brands communicate in crises ranging from terrorism to natural disasters can ...

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Why I’m Tired of Brands Telling Women How to “Be Better”

Deborah Budd
10/2/2017

Women have been targets of marketing messages ever since manufacturers realized who in the ...

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Create a Radio “Straw Man”

Jeffrey Hedquist
10/2/2017

Want to position your advertiser as a hero? Create a straw man.

Invent a ...

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FLSA Overtime Changes Under Consideration (Again)

Second Wind
9/26/2017

Since a November 2016 Texas federal court injunction against planned changes to Fair Labor ...

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