The client contact report or CCR is a critical part ...

Ever since Leo Burnett (c. 1926) redrew the Jolly Green ...

Starve the problems, feed the opportunities.   

Peter Drucker

As the ...

In Are You Strong Enough?, we discuss hiring for strengths ...

Clients are notoriously poor visualizers. Ad agency creative teams come ...

Has someone asked you to merge with them yet? It ...

Early in 2019, weight management company Weight Watchers decided that ...

Our friends at RSW, the outsourced lead generation and business ...

Last week, we wrote about the opportunity for advertising agencies ...

Anywhere you look, you’re going to see trends for ...

U.S. small business owners are very much embedded in ...

We wrote in our Summer 2019 Second Wind Magazine [“Recruiters ...

In Second Wind's Forums, members discussed whether agencies should ...

Red Alert! Second Wind’s Annual Survey Raises Alarms

As ...

With the distractions of an impeachment cancelling out pretty much ...

Maybe it’s a trend. We’ve written about tone ...

New business is tough. Yes, I’m stating the obvious ...

An efficient workflow is a critical portion of the typical ...

TIME. It’s a big element of the daily business ...

In an era when marketing is everywhere, selling products and ...