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The Marketing Agency Roadmap for Turning IP into Money – Converting Assets into Revenue

Sharon Toerek
3/15/2017

Presuming an advertising agency has audited its assets and developed a strategy for legally ...

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Internal Motto Turned Brand Slogan: WaPo Self-Absorbed Tagline Invites Laughter

Deborah Budd
3/9/2017

The Washington Post’s new nameplate slogan, “Democracy Dies in Darkness,” excited a Twitter ...

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Long Live Your Brand: Better Media Outreach = Longer Brand Life

Beth James
3/8/2017

The explosion of available media resources over the past decade continues. And while it ...

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Ten Ways to Move Your Ideas from Good to Great

Deborah Budd
3/8/2017

I’ve been reading about creativity in general, and really have enjoyed all of ...

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How Real Are Your Agency Values?

Deborah Budd
3/1/2017

Culture can be a tough nut to crack. You can devote a long time ...

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In Agency We Trust

Tony Mikes
3/1/2017

Many factors, external and internal, play a role in agency growth. I know of ...

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Marketers and Agencies: Looking Through A Different Lens

Mark Sneider
2/23/2017

For the second year in a row, marketers are far more enthusiastic about traditional ...

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We Forget to Ask Job Candidates: “What Are Your Expectations?”

Deborah Budd
2/22/2017

When hiring new people, most agencies have adopted good interview practices, such as asking ...

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Is Your Client’s Brand in a News Bubble?

Deborah Budd
2/15/2017

A hot topic in journalism right now is the concept of news bubbles. During ...

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Watch Yourself…Hard Times Are Just Around The Corner

Second Wind
2/15/2017

Many smaller agencies and design studios tend to forget hard times when clients are ...

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Stop Hunting for “Unicorn” Designers

Deborah Budd
2/8/2017

Purple Unicorn – (n.) a designer who can do it all, from visual/graphic design ...

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Get Your Cold Call Past Company Voice Mail

Second Wind
2/7/2017

If you are a new business developer trying to get through to a company ...

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Battle of the Tax Preparers: New Campaigns Fight for Attention

Deborah Budd
1/30/2017

Tax season is not something we look forward to, largely because the U.S ...

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Alert! 2017 Tax Filing Dates, New Rules

Second Wind
1/29/2017

RED ALERT! New U.S. tax laws go into effect for 2017! Here is ...

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The Lure of Lean Workflow: Decluttering Ad Agency Systems

Deborah Budd
1/26/2017

Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing ...

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The Inside Scoop on Inward Marketing

Second Wind
1/25/2017

Inward marketing began as a branding buzz phrase, brought into marketing use by integrated ...

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Walking a Brand Tightrope: Be True to Your Values

Deborah Budd
1/18/2017

It is tough to walk the tightrope between corporate social responsibility and the expectations ...

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New Business Success: It’s not Magic, it’s Methodology

Jane Bowe
1/11/2017

The day-to-day work with our clients at RSW/US enables us to understand on ...

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How Bias Influences Hiring, And So Much More, Part 1

Deborah Budd
1/4/2017

Diversity is increasingly top of mind, not just as a political topic, but as ...

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