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Achieving Balance in Risk as Well as Client Mix

Deborah Budd
4/16/2021

We write elsewhere about having a balanced mix of client ...

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Are You a Boss or a Leader?

Deborah Budd
4/15/2021

What comes to mind when I say the word “boss ...

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EQ, Empathy and Client Relationships in the Ad Agency Biz

Deborah Budd
4/9/2021

One of the best things about the smaller ad agency ...

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Building Your Ad Agency on Values

Deborah Budd
4/8/2021

In today’s corporate world, it is trendy to brandish ...

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Planning to Hire: Assessing Talent Needs, Budgets and Recruiting To-Dos

Deborah Budd
3/29/2021

For most smaller advertising agencies and marketing firms, hiring is ...

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Should Your Successor Be Just Like You?

Deborah Budd
3/25/2021

Letting go of your baby is part of the succession ...

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Recruiters Beware: Algorithms Tend to Learn Discrimination

Deborah Budd
3/12/2021

Are you using social media or other online platforms for ...

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You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
3/11/2021

Many an ad agency owner flies solo all through his ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
3/11/2021

Over thirty years ago, our founder Tony Mikes started Second ...

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Creative Chaos Theory

Creative Chaos Theory

Deborah Budd
3/11/2021

Scientists once believed that events or occurrences in nature were ...

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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
2/24/2021

Since the Great Recession of 2008-09, generic consumer packaged goods ...

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What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Leslye Schumacher
2/23/2021

Cookies, lines of code used to track users across the ...

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How to Maintain Your Agency’s Culture During a Pandemic

Jessica Butler
2/11/2021

You may have read the title of this article and ...

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Second Wind’s Must-Read Books for Advertising Agency People

Second Wind
2/9/2021

Recently, an agency principal called with an unusual request. He ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2021

It’s a good question: most agencies have an account ...

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Rethinking Brainstorming: Imagineering Ideas from Disney

LeeBeth Cranmer
1/25/2021

Around this time each year, we are gearing up to ...

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Great Agencies: How Does Account Planning “Fit” in Smaller and Midsize Agencies?

Second Wind
1/25/2021

Account planning as a marketing planning discipline arrived in the ...

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What's the Plan? Agency Business Planning

Second Wind
1/19/2021

I remember well how, as each year waned, my agency ...

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Reflections on Leading a Team During a Crisis

Kimberly Kane
1/14/2021

Some of my earliest memories include running on the beach ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
1/5/2021

We heard an interesting fact from an agency principal not ...

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