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Human Resources

Testing Copywriters Before You Hire

Second Wind
8/11/2023

An important step in the hiring process is testing. This ...

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A Stake Is at the Heart of It

Second Wind
6/5/2023

One of the best things we’ve seen at smaller ...

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A Culture of Learning Keeps Your Agency On the Forward Edge

Second Wind
4/4/2023

Looking back over the past decade, the advance of technology ...

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Preparing the Offer: New Hire Salary Negotiations

Second Wind
3/21/2023

Crunch time! You have been through the laborious process of ...

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Why Are Employees Failing to Perform?

Deborah Budd
2/28/2023

Managing people can be the most difficult part of owning ...

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The Best Employee Incentive Is Purpose

Deborah Budd
2/21/2023

Using monetary incentives to motivate employee productivity or increase performance ...

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Full Circle – To 360 or Not to 360?

Second Wind
2/14/2023

Employee reviews are a huge headache for most smaller agency ...

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Trust Your People

Second Wind
1/11/2023

A number of years ago, there was a very interesting ...

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Can’t See the Trees for the Forest?

Second Wind
1/5/2023

No matter how you attract, recruit, or stumble upon a ...

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Healthy Turnover Rate

What is a “Healthy” Employee Turnover Rate?

Second Wind
11/2/2022

With the unemployment rate at 3.7 percent, and the ...

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New Employee Training and Orientation Builds Agency Success

Second Wind
7/26/2022

Recruiting, interviewing and hiring is a big investment for your ...

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Hire and Hire: How Do You Navigate a Candidate’s Market?

Jack Henke
6/16/2022

We’ve never been here before. Over the history of ...

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Four Essentials for Better Agency Management

Beth James
10/13/2021

We’ve written a lot about finding the right people ...

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Benefits of Employee Testing

The Benefits of Employee Testing

Jeremy Mullen
8/31/2021

To properly value your workforce, you need strong insight into ...

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Instead of Engagement, Focus on Trust, Purpose and Heart

Deborah Budd
7/14/2021

Engagement.It’s a word we throw around like it ...

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Be a Mentor, Not a Boss: Welcoming Younger Workers to the Agency

Deborah Budd
6/21/2021

Countless articles discuss coaching and mentoring, work attitudes and differing ...

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The ROI of Trust: The HR Benefits of High-Trust Organizations

Deborah Budd
5/17/2021

As you set your advertising agency’s culture goals, it ...

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Building an Organization That Helps Employees Stay—and Lead

Deborah Budd
5/12/2021

Unhappy employees either quit and leave, or they quit and ...

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EQ, Empathy and Client Relationships in the Ad Agency Biz

Deborah Budd
4/9/2021

One of the best things about the smaller ad agency ...

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Planning to Hire: Assessing Talent Needs, Budgets and Recruiting To-Dos

Deborah Budd
3/29/2021

For most smaller advertising agencies and marketing firms, hiring is ...

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