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Human Resources

Benefits of Employee Testing

The Benefits of Employee Testing

Jeremy Mullen
11/8/2018

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information ...

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AEs Spread Too Thin

Are Your Account Executives Spread Too Thin?

Deborah Budd
10/24/2018

We have a question for all account supervisors, directors of account service and agency principals: Do you know what your account service people must do ...

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Diversity Goals

Meet Diversity Goals Through Bias Disruption

Deborah Budd
10/18/2018

Following a viral incident in which two black men were arrested because they hadn’t placed an order while waiting to meet a business associate ...

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Pay Your Freelancers

How Do You Pay Your Freelancers?

Deborah Budd
8/8/2018

We’ve written frequently about managing and working with freelancers and independent contractors. But given some of the remarks tweeted around National Freelancers Day (June ...

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Interns In House

Interns In-House!

Second Wind
7/12/2018

Interns can be valuable creative contributors and support personnel, as well as offering the opportunity for some word-of-mouth recruiting. So if you have a corner ...

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Grow Creative Director

How Do You Grow a Creative Director?

Deborah Budd
5/3/2018

Most ad agencies and marketing firms grow to a certain point—say, 15-20 employees—at which point the principals need to spend most of their ...

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Advertsing Under-Represents Women

Advertising Under-represents Women, Internally and in Messaging

Deborah Budd
3/29/2018

While the initial media coverage of the #MeToo movement has died down a bit since the end of 2017, it has revived discussions around a ...

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Now That You've Hired Them

Now That You’ve Hired Them… What Do You Do Next?

Beth James
3/13/2018

Your business is growing. And you’ve spent the last few weeks recruiting, carefully vetting and choosing a few new individuals to join your agency ...

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