Managing people can be the most difficult part of owning ...read more
Why Are Employees Failing to Perform?
The Best Employee Incentive Is Purpose
Using monetary incentives to motivate employee productivity or increase performance ...read more
Full Circle – To 360 or Not to 360?
Employee reviews are a huge headache for most smaller agency ...read more
Trust Your People
A number of years ago, there was a very interesting ...read more
Can’t See the Trees for the Forest?
No matter how you attract, recruit, or stumble upon a ...read more
What is a “Healthy” Employee Turnover Rate?
With the unemployment rate at 3.7 percent, and the ...read more
New Employee Training and Orientation Builds Agency Success
Recruiting, interviewing and hiring is a big investment for your ...read more
Hire and Hire: How Do You Navigate a Candidate’s Market?
We’ve never been here before. Over the history of ...read more
To Hire People, You Need to Talk to Candidates
At Second Wind, we assist many agencies seeking job candidates ...read more
Culture Doesn’t Happen According to a Plan
We write often about the importance of a strong agency ...read more
Your Agency, Your People: Making Your Workplace Happy, Healthy and Safe
Most of us who’ve been in the business world ...read more
Ten Things Every Employer Deserves
The employer-employee relationship is a two-way street. Just as employees ...read more
Use the Monthly BYOC to Improve Agency Performance
Many smaller agency owners are so wrapped up in day-to-day ...read more
How’s Your Leadership Growing?
It is a well-established fact that agencies with better leadership ...read more
Put the Employees First
David Ogilvy once said that all his agency’s assets ...read more
Four Essentials for Better Agency Management
We’ve written a lot about finding the right people ...read more
The Benefits of Employee Testing
To properly value your workforce, you need strong insight into ...read more
Instead of Engagement, Focus on Trust, Purpose and Heart
Engagement.It’s a word we throw around like it ...read more
Be a Mentor, Not a Boss: Welcoming Younger Workers to the Agency
Countless articles discuss coaching and mentoring, work attitudes and differing ...read more
The ROI of Trust: The HR Benefits of High-Trust Organizations
As you set your advertising agency’s culture goals, it ...read more