Unhappy employees either quit and leave, or they quit and stay. Disengaged employees who stay may be more damaging for your business than lost employees, and certainly more expensive over ...

Using monetary incentives to motivate employee productivity or increase performance is a tried and true practice. The question is, how effective are monetary rewards?

Incentives in Ad Agencies

Agency principals ...

Hate is a very strong word but sometimes it’s a fair word… especially when applied to performance reviews. The thought of spending valuable agency and employee time on something ...

In the world of smaller agencies, the battle for talent is as intense as it is in many large corporations. However, the stakes can feel even higher when your team ...

We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...

An important step in the hiring process is testing. This is especially true for design and copywriting positions. Many a creative has been hired by on the basis of a ...

One of the best things we’ve seen at smaller agencies in recent years is the advent of stakeholder programs. These programs engage key agency employees who are not currently ...

Looking back over the past decade, the advance of technology and changing face of media has been astounding. And as marketers, the speed at which we as an industry have ...

Crunch time! You have been through the laborious process of recruiting, interviewing and selecting a new hire. Now you need to make that all-important offer. Many agency principals treat this ...

Managing people can be the most difficult part of owning a small agency. Most agency owners are not trained in human resources management, and far too few understand the legalities ...

Employee reviews are a huge headache for most smaller agency owners. Yet, employees expect them; and they can be useful tools for giving feedback and direction to your staff. They ...

A number of years ago, there was a very interesting article in the New Yorker. The article reported that when you are a contestant on the game show, “Who Wants ...

No matter how you attract, recruit, or stumble upon a potential new hire, the real trick is learning to know one when you see one. Here are some points to ...

With the unemployment rate at 3.7 percent, and the labor force participation rate at 62.9 percent, businesses are finding it challenging to recruit good employees. Competition for the ...

Recruiting, interviewing and hiring is a big investment for your agency. Doesn’t it justify a good orientation process to ensure that each new hire succeeds? Even if (especially if ...

We’ve never been here before. Over the history of our country, whenever there has been an employment crisis, it’s been from the employer’s point of view. This ...

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information; how likely the person will ...

Engagement.It’s a word we throw around like it actually means something. Too often, we use it to describe how we like to imagine consumers interacting with our advertising ...

Countless articles discuss coaching and mentoring, work attitudes and differing expectations related to Millennials versus older workers. This aspect of the hiring process is often given short shrift in a ...

As you set your advertising agency’s culture goals, it’s important to understand how the leader influences employees’ attitudes and enthusiasm for the work, serving clients and collaborating with ...