Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

One of the most important things an agency can do is to onboard a new client properly.  In our opinion, client longevity increases dramatically in ...

For many of our clients, breaking down the silos of sales, marketing and customer relationship management (CRM) has been difficult. But in today’s fast-paced ...

When financial markets enter turmoil, many people bewail their lost investment value, while financial advisors tell their customers to “stay the course,” and “think long-term ...

Excellent account service means wearing many hats. In fact, it’s what draws many of us to the industry. It’s natural to be tempted ...

We’ve all been in client meetings where the client talked at length about what they expected from a proposed campaign. Too often, the data ...