For many brands, the COVID-19 crisis has forced major changes ...
read moreThe Dangers of AEs Acting as Estimators, Project Managers and Schedulers
8/27/2020
Second Wind has conducted account service training for ad agencies ...
read moreWhy Presenting a Few Great Ideas is Better Than Lots of Ideas
7/1/2020
Many ad agencies and creative firms are wonderful at creating ...
read moreHelping Clients Communicate Better Takes Strategy and Guts
5/27/2020
An agency’s job is to improve client communications—to ...
read moreClient Management During the Coronavirus Crisis
4/28/2020
The COVID-19 crisis will challenge us in ways we could ...
read moreIn Agency We Trust
4/7/2020
Many factors, external and internal, play a role in agency ...
read moreStay the Course in Marketing as in Investing
2/27/2018
When financial markets enter turmoil, many people bewail their lost ...
read moreThe Peak of the Frenzy
1/12/2016
Our late founder, Tony Mikes, originally wrote this article in ...
read moreFive Tips for Stability in Any Recession
12/14/2015
It’s all too easy to start running around with ...
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