For a small to midsize agency, one of this business ...
read moreUpping the Agency Ante: Being More Accountable Makes You a Partner
We’ve been thinking lately about how agencies can regain ...
read moreGive Your Clients an Annual Report Letter
We work in a tough business environment. Accountability, multiplying media ...
read moreAccount Execs Can Help Improve the Creative Process
A survey by Hightail, a creative collaboration company, asked creative ...
read moreInvolve Your Clients in the Planning Process
As you work with your clients to set up annual ...
read moreInternalize Success – the Key Role of Internal Marketing
Learn from the experience of a slow learner - me. Early ...
read moreClient Conflict: Gotta Serve Somebody
Client conflict is a growing problem for agencies. Working more ...
read moreAre You a Change Agent, or an Object of Change?
In an era when social media emphasizes the personal in ...
read moreDoes an Annual Agency Performance Review Open a Can of Worms?
Asking clients for feedback regarding their satisfaction with your agency ...
read moreSix Things All AEs Should Know
There are some important issues that good account executives consider ...
read moreClients from Hell? We Got ‘Em
Do all industries include at least some “clients from hell ...
read moreIt’s the Agency’s Job to Disagree with Clients
When two people in business always agree, one of them ...
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Landing The Big One! What Every Smaller Ad Agency Needs to Know
Winning a really big account can either float a smaller ...
read moreYour Old Clients Are Your New Clients
Funny how things go in the agency business... You work ...
read moreGreat Expectations
“Nothing kills a bad product faster than a great advertising ...
read moreThe Client Feedback Zone: Managing the Client Approval Process
You’ve created a concept for a client project that ...
read moreAchieving Balance in Risk as Well as Client Mix
We write elsewhere about having a balanced mix of client ...
read moreEQ, Empathy and Client Relationships in the Ad Agency Biz
One of the best things about the smaller ad agency ...
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