Many ad agencies and creative firms are wonderful at creating ...

An agency’s job is to improve client communications—to ...

The COVID-19 crisis will challenge us in ways we could ...

Many factors, external and internal, play a role in agency ...

The client contact report or CCR is a critical part ...

You’ve created a concept for a client project that ...

It’s an old cliché, but still true: to win ...

How big is the local political advertising pie exactly? MASSIVE ...

In spite of the hoopla over the value of creative ...

Way before any of us were ready for it, the ...

We know an agency principal who has this poster on ...

Vice marketing—creating promotional materials and ads for heavily regulated ...

A survey by Hightail, a creative collaboration company, asked creative ...

When our friends at RSW/US issued their 2019 New ...

Edelman, the U.S. public relations firm, pursued a new ...

As the trend of clients in-housing their marketing continues, it ...

Moving marketing to in-house departments is a growing trend in ...

Our late founder, Tony Mikes, originally wrote this article in ...

It’s all too easy to start running around with ...