Moving marketing to in-house departments is a growing trend in the USA. Some of this is due to the rise of digital marketing and data ...

Many agencies run afoul of clients by failing to put the client at the center of agency interactions. The most successful agency-client relationships reflect a ...

Conducting regular client feedback meetings can help your agency maintain good relations with clients. Do this at least once a year, or more often for ...

Pitching and making presentations can be the most intimidating part of working in the ad agency and design business. You can have great confidence in ...

Talking with agencies every day, we sometimes see a singular focus on one particular agency strength over all others. Some agencies focus on the creative ...

I despair of the lack of basic etiquette in today’s business world. It’s not just that people are so screen-obsessed that they no ...

Delivering excellent client service is a critical commitment for successful ad agencies and marketing firms. But we heard recently from an agency principal that his ...

In our end-of-year review, we checked to see which articles attracted the most readers last year. Here are the topics that received the most clicks ...

Agency creative people are in a never-ending quest to make the work more enticing, more appealing, and, well, more creative. Each client job or project ...

Do all industries include at least some “clients from hell”? Apparently so. The Twitter feed Clients From Hell (@clientsfh) asked followers if any specific industries ...

We have a question for all account supervisors, directors of account service and agency principals: Do you know what your account service people must do ...

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

At a recent Certified Account Executive College meeting, Second Wind COO and seminar moderator Laurie Mikes asked attendees how many knew how “billable” they were ...

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...

Ad agencies assisting companies in the business-to-business category may be aware that their clients are fighting to close sales. New data suggests that the purchase ...

Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

One of the most important things an agency can do is to onboard a new client properly.  In our opinion, client longevity increases dramatically in ...