logo

MOST RECENT

Account Service

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Deborah Budd
8/27/2020

Second Wind has conducted account service training for ad agencies ...

read more
Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

read more
Helping Clients Communicate Better Takes Strategy and Guts

Helping Clients Communicate Better Takes Strategy and Guts

Deborah Budd
5/27/2020

An agency’s job is to improve client communications—to ...

read more
Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

read more
In Agency We Trust

In Agency We Trust

Tony Mikes
4/7/2020

Many factors, external and internal, play a role in agency ...

read more
Stay the Course in Marketing

Stay the Course in Marketing as in Investing

Deborah Budd
2/27/2018

When financial markets enter turmoil, many people bewail their lost ...

read more

The Peak of the Frenzy

Tony Mikes
1/12/2016

Our late founder, Tony Mikes, originally wrote this article in ...

read more

Five Tips for Stability in Any Recession

Second Wind
12/14/2015

It’s all too easy to start running around with ...

read more