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Account Service

Upping the Agency Ante: Being More Accountable Makes You a Partner

Second Wind
10/18/2022

We’ve been thinking lately about how agencies can regain ...

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Give Your Clients an Annual Report Letter

Give Your Clients an Annual Report Letter

Second Wind
9/12/2022

We work in a tough business environment. Accountability, multiplying media ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Second Wind
9/5/2022

A survey by Hightail, a creative collaboration company, asked creative ...

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Involve Your Clients in the Planning Process

Second Wind
9/1/2022

As you work with your clients to set up annual ...

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Be The Human Highlight Reel

Jack Henke
8/31/2022

One day on the way to a meeting, I was ...

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Internalize Success – the Key Role of Internal Marketing

Jack Henke
8/9/2022

Learn from the experience of a slow learner - me. Early ...

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Client Conflict: Gotta Serve Somebody

Second Wind
4/13/2022

Client conflict is a growing problem for agencies. Working more ...

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Are You a Change Agent, or an Object of Change?

Second Wind
3/21/2022

In an era when social media emphasizes the personal in ...

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Does an Annual Agency Performance Review Open a Can of Worms?

Deborah Budd
2/23/2022

Asking clients for feedback regarding their satisfaction with your agency ...

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Six Things All AEs Should Know

Second Wind
10/20/2021

There are some important issues that good account executives consider ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
9/9/2021

Do all industries include at least some “clients from hell ...

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It’s the Agency’s Job to Disagree with Clients

Deborah Budd
8/11/2021


When two people in business always agree, one of them ...

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Landing The Big One! What Every Smaller Ad Agency Needs to Know

Beth James
7/21/2021

Winning a really big account can either float a smaller ...

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Your Old Clients Are Your New Clients

Second Wind
6/29/2021

Funny how things go in the agency business... You work ...

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Great Expectations

Great Expectations

Second Wind
6/16/2021

“Nothing kills a bad product faster than a great advertising ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
6/8/2021

You’ve created a concept for a client project that ...

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Achieving Balance in Risk as Well as Client Mix

Deborah Budd
4/16/2021

We write elsewhere about having a balanced mix of client ...

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EQ, Empathy and Client Relationships in the Ad Agency Biz

Deborah Budd
4/9/2021

One of the best things about the smaller ad agency ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
3/11/2021

Over thirty years ago, our founder Tony Mikes started Second ...

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