logo

MOST RECENT

Account Service

The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

read more
Capture Part of the Billions Spent on Local Political Campaigns

How Do You Capture Part of the Billions Spent on Local Political Campaigns?

Dana Bojcic
10/11/2019

How big is the local political advertising pie exactly? MASSIVE ...

read more
The Theory of Relativity

The Theory of Relativity

Tony Mikes
10/11/2019

In spite of the hoopla over the value of creative ...

read more
Gearing Up for 2020 Political Advertising

Gearing Up for 2020 Political Advertising

Deborah Budd
10/3/2019

Way before any of us were ready for it, the ...

read more
Account Managers' Pledge

Account Managers' Pledge

Tony Mikes
10/3/2019

We know an agency principal who has this poster on ...

read more
The Vaping Crisis: Ethical and Moral Choices in Vice Marketing

The Vaping Crisis: Ethical and Moral Choices in Vice Marketing

Deborah Budd
9/24/2019

Vice marketing—creating promotional materials and ads for heavily regulated ...

read more
Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

read more
Project Work Can Be Your Entry Point to Agency of Collaboration

Project Work Can Be Your Entry Point to Agency of Collaboration

Deborah Budd
9/11/2019

When our friends at RSW/US issued their 2019 New ...

read more
Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new ...

read more
Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it ...

read more
Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

read more
Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put ...

read more
The Client Feedback Meeting

The Client Feedback Meeting

Tony Mikes
3/13/2019

Conducting regular client feedback meetings can help your agency maintain ...

read more
Feel, Felt, Found

Feel, Felt, Found: The Simplicity of Selling

Deborah Budd
2/20/2019

Pitching and making presentations can be the most intimidating part ...

read more
Taking the Pulse of Your Client Relationships

Taking the Pulse of Your Client Relationships

Deborah Budd
2/20/2019

Talking with agencies every day, we sometimes see a singular ...

read more
Why Ghosting Is a Terrible Business Practice

Why Ghosting Is a Terrible Business Practice

Deborah Budd
1/21/2019

I despair of the lack of basic etiquette in today ...

read more
How Much Teamwork is Too Much?

How Much Teamwork Is Too Much?

Deborah Budd
1/8/2019

Delivering excellent client service is a critical commitment for successful ...

read more
Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles ...

read more
Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make ...

read more
Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
11/15/2018

Do all industries include at least some “clients from hell ...

read more