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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Helping Clients Communicate Better Takes Strategy and Guts

Helping Clients Communicate Better Takes Strategy and Guts

Deborah Budd
5/27/2020

An agency’s job is to improve client communications—to ...

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Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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In Agency We Trust

In Agency We Trust

Tony Mikes
4/7/2020

Many factors, external and internal, play a role in agency ...

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CCRS and Other Essential Client Forms

Contact! CCRS and Other Essential Client Forms

Second Wind
2/18/2020

The client contact report or CCR is a critical part ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
11/27/2019

You’ve created a concept for a client project that ...

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The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

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Capture Part of the Billions Spent on Local Political Campaigns

How Do You Capture Part of the Billions Spent on Local Political Campaigns?

Dana Bojcic
10/11/2019

How big is the local political advertising pie exactly? MASSIVE ...

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The Theory of Relativity

The Theory of Relativity

Tony Mikes
10/11/2019

In spite of the hoopla over the value of creative ...

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Gearing Up for 2020 Political Advertising

Gearing Up for 2020 Political Advertising

Deborah Budd
10/3/2019

Way before any of us were ready for it, the ...

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Account Managers' Pledge

Account Managers' Pledge

Tony Mikes
10/3/2019

We know an agency principal who has this poster on ...

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The Vaping Crisis: Ethical and Moral Choices in Vice Marketing

The Vaping Crisis: Ethical and Moral Choices in Vice Marketing

Deborah Budd
9/24/2019

Vice marketing—creating promotional materials and ads for heavily regulated ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

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Project Work Can Be Your Entry Point to Agency of Collaboration

Project Work Can Be Your Entry Point to Agency of Collaboration

Deborah Budd
9/11/2019

When our friends at RSW/US issued their 2019 New ...

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Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new ...

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Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

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The Peak of the Frenzy

Tony Mikes
1/12/2016

Our late founder, Tony Mikes, originally wrote this article in ...

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Five Tips for Stability in Any Recession

Second Wind
12/14/2015

It’s all too easy to start running around with ...

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