We write elsewhere about having a balanced mix of client ...
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EQ, Empathy and Client Relationships in the Ad Agency Biz
4/9/2021
One of the best things about the smaller ad agency ...
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Nine Tactics for Building Stronger Client-Ad Agency Relationships
3/11/2021
Over thirty years ago, our founder Tony Mikes started Second ...
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Do AEs Know How to Measure Their Productivity?
12/28/2020
On a recent Complete Guide to Account Service session ...
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Brands Adjust Content for Consumers Feeling COVID Burnout
10/19/2020
For many brands, the COVID-19 crisis has forced major changes ...
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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers
8/27/2020
Second Wind has conducted account service training for ad agencies ...
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Why Presenting a Few Great Ideas is Better Than Lots of Ideas
7/1/2020
Many ad agencies and creative firms are wonderful at creating ...
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Helping Clients Communicate Better Takes Strategy and Guts
5/27/2020
An agency’s job is to improve client communications—to ...
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Client Management During the Coronavirus Crisis
4/28/2020
The COVID-19 crisis will challenge us in ways we could ...
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In Agency We Trust
4/7/2020
Many factors, external and internal, play a role in agency ...
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Stay the Course in Marketing as in Investing
2/27/2018
When financial markets enter turmoil, many people bewail their lost ...
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The Peak of the Frenzy
1/12/2016
Our late founder, Tony Mikes, originally wrote this article in ...
read moreFive Tips for Stability in Any Recession
12/14/2015
It’s all too easy to start running around with ...
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Second Wind
1424 Penn Ave.
PO Box 6284
Wyomissing, PA 19610
P: 610-374-9093
info@secondwindonline.com
© 2020 Second Wind
1424 Penn Ave.
PO Box 6284
Wyomissing, PA 19610
P: 610-374-9093
info@secondwindonline.com
© 2020 Second Wind
