Client conflict is a growing problem for agencies. Working more ...
read moreAre You a Change Agent, or an Object of Change?
In an era when social media emphasizes the personal in ...
read moreDoes an Annual Agency Performance Review Open a Can of Worms?
Asking clients for feedback regarding their satisfaction with your agency ...
read moreSix Things All AEs Should Know
There are some important issues that good account executives consider ...
read moreClients from Hell? We Got ‘Em
Do all industries include at least some “clients from hell ...
read moreInvolve Your Clients in the Planning Process
As you work with your clients to set up annual ...
read moreIt’s the Agency’s Job to Disagree with Clients
When two people in business always agree, one of them ...
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Landing The Big One! What Every Smaller Ad Agency Needs to Know
Winning a really big account can either float a smaller ...
read moreYour Old Clients Are Your New Clients
Funny how things go in the agency business... You work ...
read moreGreat Expectations
“Nothing kills a bad product faster than a great advertising ...
read moreThe Client Feedback Zone: Managing the Client Approval Process
You’ve created a concept for a client project that ...
read moreAchieving Balance in Risk as Well as Client Mix
We write elsewhere about having a balanced mix of client ...
read moreEQ, Empathy and Client Relationships in the Ad Agency Biz
One of the best things about the smaller ad agency ...
read moreNine Tactics for Building Stronger Client-Ad Agency Relationships
Over thirty years ago, our founder Tony Mikes started Second ...
read moreDo AEs Know How to Measure Their Productivity?
On a recent Complete Guide to Account Service session ...
read moreBrands Adjust Content for Consumers Feeling COVID Burnout
For many brands, the COVID-19 crisis has forced major changes ...
read moreThe Dangers of AEs Acting as Estimators, Project Managers and Schedulers
Second Wind has conducted account service training for ad agencies ...
read moreWhy Presenting a Few Great Ideas is Better Than Lots of Ideas
Many ad agencies and creative firms are wonderful at creating ...
read moreHelping Clients Communicate Better Takes Strategy and Guts
An agency’s job is to improve client communications—to ...
read moreClient Management During the Coronavirus Crisis
The COVID-19 crisis will challenge us in ways we could ...
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