It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

At a recent Certified Account Executive College meeting, Second Wind COO and seminar moderator Laurie Mikes asked attendees how many knew how “billable” they were ...

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...

Ad agencies assisting companies in the business-to-business category may be aware that their clients are fighting to close sales. New data suggests that the purchase ...

Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

One of the most important things an agency can do is to onboard a new client properly.  In our opinion, client longevity increases dramatically in ...