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Account Service

Project Work Can Be Your Entry Point to Agency of Collaboration

Project Work Can Be Your Entry Point to Agency of Collaboration

Deborah Budd
9/11/2019

When our friends at RSW/US issued their 2019 New ...

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Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new ...

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Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

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Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put ...

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The Client Feedback Meeting

The Client Feedback Meeting

Tony Mikes
3/13/2019

Conducting regular client feedback meetings can help your agency maintain ...

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Feel, Felt, Found

Feel, Felt, Found: The Simplicity of Selling

Deborah Budd
2/20/2019

Pitching and making presentations can be the most intimidating part ...

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Taking the Pulse of Your Client Relationships

Taking the Pulse of Your Client Relationships

Deborah Budd
2/20/2019

Talking with agencies every day, we sometimes see a singular ...

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Why Ghosting Is a Terrible Business Practice

Why Ghosting Is a Terrible Business Practice

Deborah Budd
1/21/2019

I despair of the lack of basic etiquette in today ...

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How Much Teamwork is Too Much?

How Much Teamwork Is Too Much?

Deborah Budd
1/8/2019

Delivering excellent client service is a critical commitment for successful ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles ...

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Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
11/15/2018

Do all industries include at least some “clients from hell ...

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AEs Spread Too Thin

Are Your Account Executives Spread Too Thin?

Deborah Budd
10/24/2018

We have a question for all account supervisors, directors of ...

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we ...

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Do AEs Know How to Measure Their Productivity?

Do AEs Know How to Measure Their Productivity?

Deborah Budd
7/26/2018

At a recent Certified Account Executive College meeting, Second Wind ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind ...

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Billing Standards and Practices

Why You Need an Agency Billing Standards and Practices Guide

Deborah Budd
6/7/2018

Many of you are married or in long-term relationships. Think ...

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B2B Sales Cycle Longer, More Touches Between Lead and Sale

Second Wind
5/30/2018

Ad agencies assisting companies in the business-to-business category may be ...

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