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MOST RECENT

Account Service

Client Conflict: Gotta Serve Somebody

Second Wind
4/13/2022

Client conflict is a growing problem for agencies. Working more ...

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Are You a Change Agent, or an Object of Change?

Second Wind
3/21/2022

In an era when social media emphasizes the personal in ...

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Does an Annual Agency Performance Review Open a Can of Worms?

Deborah Budd
2/23/2022

Asking clients for feedback regarding their satisfaction with your agency ...

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Six Things All AEs Should Know

Second Wind
10/20/2021

There are some important issues that good account executives consider ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
9/9/2021

Do all industries include at least some “clients from hell ...

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Involve Your Clients in the Planning Process

Beth James
9/1/2021

As you work with your clients to set up annual ...

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It’s the Agency’s Job to Disagree with Clients

Deborah Budd
8/11/2021


When two people in business always agree, one of them ...

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Landing The Big One! What Every Smaller Ad Agency Needs to Know

Beth James
7/21/2021

Winning a really big account can either float a smaller ...

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Your Old Clients Are Your New Clients

Second Wind
6/29/2021

Funny how things go in the agency business... You work ...

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Great Expectations

Great Expectations

Second Wind
6/16/2021

“Nothing kills a bad product faster than a great advertising ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
6/8/2021

You’ve created a concept for a client project that ...

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Achieving Balance in Risk as Well as Client Mix

Deborah Budd
4/16/2021

We write elsewhere about having a balanced mix of client ...

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EQ, Empathy and Client Relationships in the Ad Agency Biz

Deborah Budd
4/9/2021

One of the best things about the smaller ad agency ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
3/11/2021

Over thirty years ago, our founder Tony Mikes started Second ...

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Brands Adjust Content for Consumers Feeling COVID Burnout

Brands Adjust Content for Consumers Feeling COVID Burnout

Second Wind
10/19/2020

For many brands, the COVID-19 crisis has forced major changes ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Deborah Budd
8/27/2020

Second Wind has conducted account service training for ad agencies ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Helping Clients Communicate Better Takes Strategy and Guts

Helping Clients Communicate Better Takes Strategy and Guts

Deborah Budd
5/27/2020

An agency’s job is to improve client communications—to ...

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Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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