There are some important issues that good account executives consider ...

Do all industries include at least some “clients from hell ...

As you work with your clients to set up annual ...

When two people in business always agree, one of them ...

Winning a really big account can either float a smaller ...

Funny how things go in the agency business... You work ...

“Nothing kills a bad product faster than a great advertising ...

You’ve created a concept for a client project that ...

We write elsewhere about having a balanced mix of client ...

One of the best things about the smaller ad agency ...

Over thirty years ago, our founder Tony Mikes started Second ...

On a recent Complete Guide to Account Service session ...

For many brands, the COVID-19 crisis has forced major changes ...

Second Wind has conducted account service training for ad agencies ...

Many ad agencies and creative firms are wonderful at creating ...

An agency’s job is to improve client communications—to ...

The COVID-19 crisis will challenge us in ways we could ...

Many factors, external and internal, play a role in agency ...

When financial markets enter turmoil, many people bewail their lost ...

Our late founder, Tony Mikes, originally wrote this article in ...