Few conversations between agency and client are more difficult or uncomfortable than pricing discussions. Let’s face it—money talk is fraught with booby traps ...

The statistics are in: the average ad agency markup earned on an outside purchase is well below 20 percent. Fifteen years ago, it was closer ...

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling ...

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets ...

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily ...

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to ...