Few conversations between agency and client are more difficult or ...
read moreEarn That Markup The Old-Fashioned Way
8/9/2019
The statistics are in: the average ad agency markup earned ...
read moreStrategic Agency or Vendor: Which Sort Are You?
6/19/2019
Now and then, I see an agency question on the ...
read moreIs Your Agency Workflow Ready to Roll?
5/7/2019
Regardless of economic conditions, agencies need to ensure a quick ...
read moreThe Downfall of Most Traffic Systems
4/17/2019
Working with agencies to build productive daily traffic systems, we ...
read moreWhen Is Creative Good Enough?
2/7/2019
In a Second Wind Online Member Forums discussion, several members ...
read moreHow Ad Agencies Can Take Back Control of Pricing
10/11/2018
Assembly-line production and manufacturing automation spurred the consumer age as ...
read moreEvolving a More Agile Workflow
5/23/2018
We have written about “agility” in the agency sphere in ...
read moreScope Creep: Setting Parameters Protects Agency Profits
5/16/2018
Smaller agencies often have a learning curve with regard to ...
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