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Estimating/Production

Money Talks: What Goes into Ad Agency Pricing?

Money Talks: What Goes into Ad Agency Pricing?

Deborah Budd
8/21/2019

Few conversations between agency and client are more difficult or ...

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Earn That Markup

Earn That Markup The Old-Fashioned Way

Second Wind
8/9/2019

The statistics are in: the average ad agency markup earned ...

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Strategic Agency or Vendor

Strategic Agency or Vendor: Which Sort Are You?

Deborah Budd
6/19/2019

Now and then, I see an agency question on the ...

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Workflow Ready to Roll

Is Your Agency Workflow Ready to Roll?

Second Wind
5/7/2019

Regardless of economic conditions, agencies need to ensure a quick ...

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The Downfall of Most Traffic Systems

The Downfall of Most Traffic Systems

Second Wind
4/17/2019

Working with agencies to build productive daily traffic systems, we ...

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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as ...

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Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
5/16/2018

Smaller agencies often have a learning curve with regard to ...

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