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Estimating/Production

Get Off the Clock

Second Wind
8/31/2026


The timesheet has run underneath everything an agency does for most of the industry's history. It decides who gets staffed on what, what gets invoiced, and ultimately what the ...

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Find the Slippage Before It Finds You

Second Wind
8/4/2026


Every small and mid-sized agency pays a tax it never budgets for. It shows up in the extra hour spent tracking down a file that should have been in one ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
8/25/2023

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”

According ...

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When Is A 30% Markup Not Really 30%?

Second Wind
4/11/2023

A Lesson in AGI Math

For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...

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Workflow Ready to Roll

Is Your Agency Workflow Ready to Roll?

Second Wind
7/12/2022

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets during a downturn need to ...

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