Every agency owner knows the number. Sixty-five percent. Seventy-five. Eighty, if you're disciplined about time tracking. It gets pulled up in the Monday operations meeting, compared against a target ...
Stop Reading Utilization as a Scoreboard
Get Off the Clock
The timesheet has run underneath everything an agency does for most of the industry's history. It decides who gets staffed on what, what gets invoiced, and ultimately what the ...
Find the Slippage Before It Finds You
Every small and mid-sized agency pays a tax it never budgets for. It shows up in the extra hour spent tracking down a file that should have been in one ...
Scope Creep: Setting Parameters Protects Agency Profits
Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”
According ...
read moreWhen Is A 30% Markup Not Really 30%?
A Lesson in AGI Math
For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...
read moreIs Your Agency Workflow Ready to Roll?
Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets during a downturn need to ...
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