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Estimating/Production

The Downfall of Most Traffic Systems

The Downfall of Most Traffic Systems

Second Wind
4/17/2019

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...

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Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
5/16/2018

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to ...

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