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Workflow

Unflappable: Traffic Management Requires Empathy

Unflappable: Traffic Management Requires Empathy and “People Skills”

Deborah Budd
6/5/2019

Traffic management in a busy ad agency or marketing firm is a tough, often thankless job. It is also essential as the agency grows. The ...

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Moving Stalled Client Projects

Strategies for Moving Stalled Client Projects (and Billing)

Deborah Budd
5/20/2019

Over the past decade—essentially, since the Great Recession—ad agencies and marketing firms have watched strategic relationships erode, procurement barriers arise between clients and ...

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Workflow Ready to Roll

Is Your Agency Workflow Ready to Roll?

Second Wind
5/7/2019

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets ...

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People are the Key to Better Workflow

Why People Are the Key to Better Workflow

Dawn Travelstead
5/6/2019

Now more than ever, efficient workflow is critical to the success of an agency. Without it, even the most creative firm may find itself in ...

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Putting Out Fires

Are You Putting Out Fires or Managing Workflow? The Urgent/Important Balance

Deborah Budd
4/23/2019

The clients are screaming for their rush jobs, the AEs just brought in three new “hot” projects, and agency production staff are looking fried and ...

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The Downfall of Most Traffic Systems

The Downfall of Most Traffic Systems

Second Wind
4/17/2019

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

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Come Fly With Me

Come Fly With Me: Why AMS Systems Should Adapt to Users

Deborah Budd
4/2/2019

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

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Traffic Manager Gets Resistance

Traffic Manager Gets Resistance from Creative Team—Now What?

Deborah Budd
1/21/2019

We hear often about the thankless job known as traffic management. Traffic managers are the people in an ad agency who get stuck with most ...

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Leading Change

Leading Change in Your Agency

Deborah Budd
11/15/2018

Installing, updating or altering your internal workflow process or management system requires several steps. The most important step is for the principal and key managers ...

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The Structured Day

The Structured Day

Second Wind
10/18/2018

Many an agency has evolved a freewheeling work ambiance, which is a fun environment to be in when you are relatively small. But as agencies ...

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Adventures in Procedural Inertia

Yes, We Have No Bananas… Adventures in Procedural Inertia

Deborah Budd
7/25/2018

Business policies often seem carved in stone… and some of the most deeply carved policies have been around so long, no one actually remembers who ...

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Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
5/16/2018

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to ...

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Ugly Interface

What’s the Biggest Complaint About AMS? Ugly Interfaces

Deborah Budd
5/8/2018

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...

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Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

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Death of Paper Trail

Death of the Paper Trail (And Why System Must Replace It)

Deborah Budd
4/18/2018

There was a time not so many years ago when digital agency management systems (AMS) were poorly designed at best, leaving most smaller agencies to ...

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When We Won’t Need Traffic Managers

George Fuller
10/2/2013

In a world where jobs open on vocal command like the door to Ali Baba’s cave, and where accurate estimates appear magically from the ...

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