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Creative Process/Product

Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that designers have egos. But those egos can lead us astray, and result in work that ...

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Great Advertising Jingles

Great Advertising Jingles: The Memes of Advertising’s Golden Era

Deborah Budd
5/30/2019

Internet memes are one way brands try to grab attention on social media, but they too often become quickly corrupted or altered to really have ...

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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative work, offer feedback to teams or individual designers, and simply gain a better understanding of ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

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The Unproductive Office

The Unproductive Office: Rethinking Open Office Plans

Deborah Budd
2/27/2019

The latest research indicates the open-plan workspace may not be great for employees—or for collaboration and productivity. Worse, in a time when many businesses ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

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Breakthrough Creativity

Need Breakthrough Creativity? Try Actually Breaking Something

Deborah Budd
12/26/2018

Literal actions based on creative metaphors have been found to have actual effects on resulting creativity. That’s a mouthful, so let me clarify…

It ...

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Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make the work more enticing, more appealing, and, well, more creative. Each client job or project ...

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Incredibly Big Ideas

Twelve Steps to Incredibly Big Ideas

Marilyn Barefoot
9/19/2018

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

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Changing Business Strategies at Stock Image Sites

Deborah Budd
6/21/2018

In a Second Wind Forums post, a member asked if anyone else had been notified by stock imagery house Shutterstock about increased fees for image ...

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copywriter a mac

Give your Copywriter a Macintosh

Second Wind
6/15/2018

This article was originally published in 1988...we've come a long way since then. #30thanniversary

If you do, it will save you lots of ...

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The Gift of Creative Detachment

The Gift of Creative Detachment – Designer Ego vs. Customer Focus

Deborah Budd
6/14/2018

Designers can be quite passionate about their ideas. They can also be blind to those ideas not being the best solution to a client’s ...

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Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

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Grow Creative Director

How Do You Grow a Creative Director?

Deborah Budd
5/3/2018

Most ad agencies and marketing firms grow to a certain point—say, 15-20 employees—at which point the principals need to spend most of their ...

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The Eight Criteria of Persuasion

The Eight Criteria of Persuasion

Jeffrey Hedquist
4/12/2018

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

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Globe Logo

A Logo Made for Mockery, or Effin’ Brilliant?

Deborah Budd
3/22/2018

“Everything should be made as simple as possible, but not simpler.”
Albert Einstein

Shakespeare’s Globe Theater in London just launched a logo redesign that ...

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