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Creative Process/Product

Connection Corridors: Creating a Habitat Where Ideas Flourish

Connection Corridors: Creating a Habitat Where Ideas Flourish

Deborah Budd
11/12/2019

Ecologists are using landscape “connection corridors” to encourage endangered species ...

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Is Your Environment Creative?

Is Your Environment Creative?

Tony Mikes
11/8/2019

One issue that is generally swept under the table in ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

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Gender Stereotypes Can Now Get Your Ad Banned

Gender Stereotypes Can Now Get Your Ad Banned

Deborah Budd
9/18/2019

A Volkswagen ad and another from Mondelez for Philadelphia Brand ...

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Managing Creative Risk Helps You Get to the Goal

Tournament or Match Play? Managing Creative Risk Helps You Get to the Goal

Deborah Budd
8/21/2019

The 2019 Masters Tournament was a nail-biter for many dedicated ...

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Ten Creativity Killers

Ten Creativity Killers

Marilyn Barefoot
7/31/2019

We’ve likely all had our share of jokes in ...

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Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that ...

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Great Advertising Jingles

Great Advertising Jingles: The Memes of Advertising’s Golden Era

Deborah Budd
5/30/2019

Internet memes are one way brands try to grab attention ...

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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a ...

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The Unproductive Office

The Unproductive Office: Rethinking Open Office Plans

Deborah Budd
2/27/2019

The latest research indicates the open-plan workspace may not be ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members ...

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Breakthrough Creativity

Need Breakthrough Creativity? Try Actually Breaking Something

Deborah Budd
12/26/2018

Literal actions based on creative metaphors have been found to ...

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Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make ...

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Incredibly Big Ideas

Twelve Steps to Incredibly Big Ideas

Marilyn Barefoot
9/19/2018

We are always interested in new tips and tactics to ...

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Changing Business Strategies at Stock Image Sites

Deborah Budd
6/21/2018

In a Second Wind Forums post, a member asked if ...

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copywriter a mac

Give your Copywriter a Macintosh

Second Wind
6/15/2018

This article was originally published in 1988...we've come ...

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The Gift of Creative Detachment

The Gift of Creative Detachment – Designer Ego vs. Customer Focus

Deborah Budd
6/14/2018

Designers can be quite passionate about their ideas. They can ...

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Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming ...

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Grow Creative Director

How Do You Grow a Creative Director?

Deborah Budd
5/3/2018

Most ad agencies and marketing firms grow to a certain ...

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