Many ad agencies and creative firms are wonderful at creating ...

We’ve written often about the need to present convincing ...

Second Wind's founder, Tony Mikes, believed in the advertising ...

CreateAthon®, the now venerable, pro bono creative marathon for helping ...

In the army, I was an unwilling soldier. The highlight ...

Clients are notoriously poor visualizers. Ad agency creative teams come ...

TIME. It’s a big element of the daily business ...

Ecologists are using landscape “connection corridors” to encourage endangered species ...

One issue that is generally swept under the table in ...

A survey by Hightail, a creative collaboration company, asked creative ...

A Volkswagen ad and another from Mondelez for Philadelphia Brand ...

The 2019 Masters Tournament was a nail-biter for many dedicated ...

We’ve likely all had our share of jokes in ...

No one reading this will be surprised to hear that ...

Internet memes are one way brands try to grab attention ...

The design critique is a valuable way to improve creative ...

One of the many issues with group brainstorming is a ...

I am an inveterate collector of quotations. I keep a ...

At Second Wind, we have always known that some of ...