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MOST RECENT

Creative Process/Product

Creative People and Core Competencies

Creative People and Core Competencies

Deborah Budd
9/23/2020

Second Wind founder Tony Mikes liked to talk about the ...

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Does Your Creative Work WORK?

Does Your Creative Work WORK?

Deborah Budd
8/27/2020

I’m as guilty as the next ad agency creative ...

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Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Why Creatives Need to Be Able to Explain Their Ideas

Why Creatives Need to Be Able to Explain Their Ideas

Deborah Budd
6/16/2020

We’ve written often about the need to present convincing ...

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Be More Heroic: Bold and Daring Agencies Will Prosper

Be More Heroic: Bold and Daring Agencies Will Prosper

Tony Mikes
6/3/2020

Second Wind's founder, Tony Mikes, believed in the advertising ...

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CreateAthon

CreateAthon Invites Second Wind Members to Help Non-Profits

Second Wind
3/17/2020

CreateAthon®, the now venerable, pro bono creative marathon for helping ...

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The Keys To Marketing Success

Getting Your Priorities Right – The Keys To Marketing Success

Tony Mikes
3/17/2020

In the army, I was an unwilling soldier. The highlight ...

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