logo

MOST RECENT

Creative Process/Product

Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

read more
Grow Creative Director

How Do You Grow a Creative Director?

Deborah Budd
5/3/2018

Most ad agencies and marketing firms grow to a certain point—say, 15-20 employees—at which point the principals need to spend most of their ...

read more
The Eight Criteria of Persuasion

The Eight Criteria of Persuasion

Jeffrey Hedquist
4/12/2018

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

read more
Globe Logo

A Logo Made for Mockery, or Effin’ Brilliant?

Deborah Budd
3/22/2018

“Everything should be made as simple as possible, but not simpler.”
Albert Einstein

Shakespeare’s Globe Theater in London just launched a logo redesign that ...

read more