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Creative Process/Product

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Why Creatives Need to Be Able to Explain Their Ideas

Why Creatives Need to Be Able to Explain Their Ideas

Deborah Budd
6/16/2020

We’ve written often about the need to present convincing ...

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Be More Heroic: Bold and Daring Agencies Will Prosper

Be More Heroic: Bold and Daring Agencies Will Prosper

Tony Mikes
6/3/2020

Second Wind's founder, Tony Mikes, believed in the advertising ...

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CreateAthon

CreateAthon Invites Second Wind Members to Help Non-Profits

Second Wind
3/17/2020

CreateAthon®, the now venerable, pro bono creative marathon for helping ...

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The Keys To Marketing Success

Getting Your Priorities Right – The Keys To Marketing Success

Tony Mikes
3/17/2020

In the army, I was an unwilling soldier. The highlight ...

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Presenting Creative in Context Helps Clients “See”

Presenting Creative in Context Helps Clients “See”

Deborah Budd
2/6/2020

Clients are notoriously poor visualizers. Ad agency creative teams come ...

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First, Make Creative People THINK

First, Make Creative People THINK

Deborah Budd
12/18/2019

TIME. It’s a big element of the daily business ...

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Connection Corridors: Creating a Habitat Where Ideas Flourish

Connection Corridors: Creating a Habitat Where Ideas Flourish

Deborah Budd
11/12/2019

Ecologists are using landscape “connection corridors” to encourage endangered species ...

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Is Your Environment Creative?

Is Your Environment Creative?

Tony Mikes
11/8/2019

One issue that is generally swept under the table in ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

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Gender Stereotypes Can Now Get Your Ad Banned

Gender Stereotypes Can Now Get Your Ad Banned

Deborah Budd
9/18/2019

A Volkswagen ad and another from Mondelez for Philadelphia Brand ...

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Managing Creative Risk Helps You Get to the Goal

Tournament or Match Play? Managing Creative Risk Helps You Get to the Goal

Deborah Budd
8/21/2019

The 2019 Masters Tournament was a nail-biter for many dedicated ...

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Ten Creativity Killers

Ten Creativity Killers

Marilyn Barefoot
7/31/2019

We’ve likely all had our share of jokes in ...

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Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that ...

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Great Advertising Jingles

Great Advertising Jingles: The Memes of Advertising’s Golden Era

Deborah Budd
5/30/2019

Internet memes are one way brands try to grab attention ...

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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a ...

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What They Said: Believing in the Creative Idea

Deborah Budd
3/16/2016

I am an inveterate collector of quotations. I keep a ...

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Are You Built for It? Caterpillar Tech Recruiting Campaign from Second Wind Member Simantel

Jennifer Mikes
1/1/2015

At Second Wind, we have always known that some of ...

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