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Creative Process/Product

Testing Copywriters Before You Hire

Second Wind
8/11/2023

An important step in the hiring process is testing. This is especially true for design and copywriting positions. Many a creative has been hired by on the basis of a ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Second Wind
7/18/2023

A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...

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How Weird Is Your Agency?

Deborah Budd
1/11/2023

Some of my most enjoyable and productive days in this business were spent among weird but wonderful creative people. Those former co-workers brought high energy, side-splitting humor and an ability ...

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Your Creative Mandate

Second Wind
12/16/2021

Over many years, we’ve advised our Second Wind member agencies to become more consultative, and to position their firms as strategic marketing partners with their clients. So, it may ...

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Work When You Feel Like Working

George Fuller
8/16/2021

The first art director I ever worked with was a most accomplished slacker. In the morning, he would drift in well after everyone else, drop by his office and drop ...

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Five Ways to Improve Agency Productivity

Beth James
6/4/2021

In terms of employee productivity, today’s rapidly evolving technologies are a two-edged sword. Faster, multi-functional mobile phones, tablets and pcs, continual software upgrades for everything from digital art to ...

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Creative Chaos Theory

Creative Chaos Theory

Deborah Budd
3/11/2021

Scientists once believed that events or occurrences in nature were predictable or able to  be mathematically calculated and predicted. Then along came chaos theory, proposing that many events are, in ...

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Rethinking Brainstorming: Imagineering Ideas from Disney

LeeBeth Cranmer
1/25/2021

Around this time each year, we are gearing up to hold SAIL, our Small Agency Idea Lab, at the Walt Disney World® Resort in Florida. It's a great event ...

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