Differing priorities, work methods and viewpoints generate conflict. And that ...
read more“S-E-L-L” is Not a Four-Letter Word
Well, SELL, like, literally is, by the law of the ...
read moreThe Ad Man Who Helped Create Earth Day
On April 22, the world will celebrate the forty-seventh anniversary ...
read more10 Ways to Make Your Ideas More Innovative
Being innovative is seen as a way to distinguish an ...
read moreToday’s Marketing Success Means Failing Forward
Like many trendy phrases, “failing forward” gets tossed around quite ...
read morePass It Along: Serial Brainstorming and Other Ways to Think Big
Brainstorming was born in the late 1940s, when Alex Osborn ...
read moreCreativity at Warp Speed: Are You Leading?
“If things seem under control, you’re just not going ...
read moreA Creative Brief Is Your Guide, Not a Shackle
The art of writing a creative brief involves reduction: you ...
read moreDoes Mindfulness Matter?
Can encouraging mindfulness in your agency increase creativity? There’s ...
read moreYour Creative Mandate
Over many years, we’ve advised our Second Wind member ...
read moreWork When You Feel Like Working
The first art director I ever worked with was a ...
read moreFive Ways to Improve Agency Productivity
In terms of employee productivity, today’s rapidly evolving technologies ...
read moreCreative Chaos Theory
Scientists once believed that events or occurrences in nature were ...
read moreRethinking Brainstorming: Imagineering Ideas from Disney
Around this time each year, we are gearing up to ...
read moreHow to Make Your Creative Work More Diverse
If developing a more diverse ad agency team is your ...
read moreIs Left-Brain Marketing Killing Marketing Effectiveness?
After several years of bending to client demands for efficiency ...
read moreWorshipping Data Ignores the Impact of Human (Creative) Insights
It’s a curious time in advertising and marketing. Our ...
read moreCreative People and Core Competencies
Second Wind founder Tony Mikes liked to talk about the ...
read moreWhy Is It So Hard to Sell Really Original Ideas?
The advertising and design industry prides itself on being able ...
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