If developing a more diverse ad agency team is your ...
read moreIs Left-Brain Marketing Killing Marketing Effectiveness?
11/2/2020
After several years of bending to client demands for efficiency ...
read moreImprove Diversity by Focusing on the Work
10/30/2020
Many years ago, I helped produce creative work for a ...
read moreWorshipping Data Ignores the Impact of Human (Creative) Insights
10/12/2020
It’s a curious time in advertising and marketing. Our ...
read moreCreative People and Core Competencies
9/23/2020
Second Wind founder Tony Mikes liked to talk about the ...
read moreWhy Is It So Hard to Sell Really Original Ideas?
8/10/2020
The advertising and design industry prides itself on being able ...
read moreWhy Presenting a Few Great Ideas is Better Than Lots of Ideas
7/1/2020
Many ad agencies and creative firms are wonderful at creating ...
read moreWhy Creatives Need to Be Able to Explain Their Ideas
6/16/2020
We’ve written often about the need to present convincing ...
read moreBe More Heroic: Bold and Daring Agencies Will Prosper
6/3/2020
Second Wind's founder, Tony Mikes, believed in the advertising ...
read moreCreateAthon Invites Second Wind Members to Help Non-Profits
3/17/2020
CreateAthon®, the now venerable, pro bono creative marathon for helping ...
read moreGetting Your Priorities Right – The Keys To Marketing Success
3/17/2020
In the army, I was an unwilling soldier. The highlight ...
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