In celebration of Women's History Month let's take a look at The “first lady” of Madison Ave., Mary Wells Lawrence. If you are a woman of a certain ...
Mary Wells Lawrence, Legend and Inspiration
Testing Copywriters Before You Hire
An important step in the hiring process is testing. This is especially true for design and copywriting positions. Many a creative has been hired by on the basis of a ...
read moreAccount Execs Can Help Improve the Creative Process
A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...
read moreHow Weird Is Your Agency?
Some of my most enjoyable and productive days in this business were spent among weird but wonderful creative people. Those former co-workers brought high energy, side-splitting humor and an ability ...
read moreYour Creative Mandate
Over many years, we’ve advised our Second Wind member agencies to become more consultative, and to position their firms as strategic marketing partners with their clients. So, it may ...
read moreWork When You Feel Like Working
The first art director I ever worked with was a most accomplished slacker. In the morning, he would drift in well after everyone else, drop by his office and drop ...
read moreFive Ways to Improve Agency Productivity
In terms of employee productivity, today’s rapidly evolving technologies are a two-edged sword. Faster, multi-functional mobile phones, tablets and pcs, continual software upgrades for everything from digital art to ...
read moreCreative Chaos Theory
Scientists once believed that events or occurrences in nature were predictable or able to be mathematically calculated and predicted. Then along came chaos theory, proposing that many events are, in ...
read moreRethinking Brainstorming: Imagineering Ideas from Disney
Around this time each year, we are gearing up to hold SAIL, our Small Agency Idea Lab, at the Walt Disney World® Resort in Florida. It's a great event ...
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