Creative Process/Product

Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

read more
Grow Creative Director

How Do You Grow a Creative Director?

Deborah Budd

Most ad agencies and marketing firms grow to a certain point—say, 15-20 employees—at which point the principals need to spend most of their ...

read more
The Eight Criteria of Persuasion

The Eight Criteria of Persuasion

Jeffrey Hedquist

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

read more
Globe Logo

A Logo Made for Mockery, or Effin’ Brilliant?

Deborah Budd

“Everything should be made as simple as possible, but not simpler.”
Albert Einstein

Shakespeare’s Globe Theater in London just launched a logo redesign that ...

read more