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Creative Process/Product

Five Ways to Improve Agency Productivity

Beth James
6/4/2021

In terms of employee productivity, today’s rapidly evolving technologies ...

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Creative Chaos Theory

Creative Chaos Theory

Deborah Budd
3/11/2021

Scientists once believed that events or occurrences in nature were ...

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Rethinking Brainstorming: Imagineering Ideas from Disney

LeeBeth Cranmer
1/25/2021

Around this time each year, we are gearing up to ...

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How to Make Your Creative Work More Diverse

How to Make Your Creative Work More Diverse

Second Wind
12/10/2020

If developing a more diverse ad agency team is your ...

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Is Left-Brain Marketing Killing Marketing Effectiveness?

Second Wind
11/2/2020

After several years of bending to client demands for efficiency ...

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Worshipping Data

Worshipping Data Ignores the Impact of Human (Creative) Insights

Second Wind
10/12/2020

It’s a curious time in advertising and marketing. Our ...

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Creative People and Core Competencies

Creative People and Core Competencies

Deborah Budd
9/23/2020

Second Wind founder Tony Mikes liked to talk about the ...

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Does Your Creative Work WORK?

Does Your Creative Work WORK?

Deborah Budd
8/27/2020

I’m as guilty as the next ad agency creative ...

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Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Why Creatives Need to Be Able to Explain Their Ideas

Why Creatives Need to Be Able to Explain Their Ideas

Deborah Budd
6/16/2020

We’ve written often about the need to present convincing ...

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Be More Heroic: Bold and Daring Agencies Will Prosper

Be More Heroic: Bold and Daring Agencies Will Prosper

Tony Mikes
6/3/2020

Second Wind's founder, Tony Mikes, believed in the advertising ...

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CreateAthon

CreateAthon Invites Second Wind Members to Help Non-Profits

Second Wind
3/17/2020

CreateAthon®, the now venerable, pro bono creative marathon for helping ...

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The Keys To Marketing Success

Getting Your Priorities Right – The Keys To Marketing Success

Tony Mikes
3/17/2020

In the army, I was an unwilling soldier. The highlight ...

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