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MOST RECENT

Creative Process/Product

The Great Debate: Why Conflict Can Improve Your Creative Product

Deborah Budd
5/4/2022

Differing priorities, work methods and viewpoints generate conflict. And that ...

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“S-E-L-L” is Not a Four-Letter Word

Jack Henke
5/3/2022

Well, SELL, like, literally is, by the law of the ...

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The Ad Man Who Helped Create Earth Day

Bruce Bendinger
4/22/2022

On April 22, the world will celebrate the forty-seventh anniversary ...

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10 Ways to Make Your Ideas More Innovative

Deborah Budd
4/4/2022

Being innovative is seen as a way to distinguish an ...

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Today’s Marketing Success Means Failing Forward

Deborah Budd
2/15/2022

Like many trendy phrases, “failing forward” gets tossed around quite ...

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Pass It Along

Pass It Along: Serial Brainstorming and Other Ways to Think Big

Deborah Budd
2/2/2022

Brainstorming was born in the late 1940s, when Alex Osborn ...

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Creativity at Warp Speed: Are You Leading?

Deborah Budd
1/31/2022

“If things seem under control, you’re just not going ...

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A Creative Brief is Your Guide

A Creative Brief Is Your Guide, Not a Shackle

Deborah Budd
1/19/2022

The art of writing a creative brief involves reduction: you ...

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Does Mindfulness Matter?

Beth James
1/17/2022

Can encouraging mindfulness in your agency increase creativity? There’s ...

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Your Creative Mandate

Second Wind
12/16/2021

Over many years, we’ve advised our Second Wind member ...

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Work When You Feel Like Working

George Fuller
8/16/2021

The first art director I ever worked with was a ...

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Five Ways to Improve Agency Productivity

Beth James
6/4/2021

In terms of employee productivity, today’s rapidly evolving technologies ...

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Creative Chaos Theory

Creative Chaos Theory

Deborah Budd
3/11/2021

Scientists once believed that events or occurrences in nature were ...

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Rethinking Brainstorming: Imagineering Ideas from Disney

LeeBeth Cranmer
1/25/2021

Around this time each year, we are gearing up to ...

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How to Make Your Creative Work More Diverse

How to Make Your Creative Work More Diverse

Second Wind
12/10/2020

If developing a more diverse ad agency team is your ...

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Is Left-Brain Marketing Killing Marketing Effectiveness?

Second Wind
11/2/2020

After several years of bending to client demands for efficiency ...

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Worshipping Data

Worshipping Data Ignores the Impact of Human (Creative) Insights

Second Wind
10/12/2020

It’s a curious time in advertising and marketing. Our ...

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Creative People and Core Competencies

Creative People and Core Competencies

Deborah Budd
9/23/2020

Second Wind founder Tony Mikes liked to talk about the ...

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Does Your Creative Work WORK?

Does Your Creative Work WORK?

Deborah Budd
8/27/2020

I’m as guilty as the next ad agency creative ...

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Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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