Literal actions based on creative metaphors have been found to have actual effects on resulting creativity. That’s a mouthful, so let me clarify…

It ...

Agency creative people are in a never-ending quest to make the work more enticing, more appealing, and, well, more creative. Each client job or project ...

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

In a Second Wind Forums post, a member asked if anyone else had been notified by stock imagery house Shutterstock about increased fees for image ...

This article was originally published in 1988...we've come a long way since then. #30thanniversary

If you do, it will save you lots of ...

Designers can be quite passionate about their ideas. They can also be blind to those ideas not being the best solution to a client’s ...

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

Most ad agencies and marketing firms grow to a certain point—say, 15-20 employees—at which point the principals need to spend most of their ...

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

“Everything should be made as simple as possible, but not simpler.”
Albert Einstein

Shakespeare’s Globe Theater in London just launched a logo redesign that ...