Most agencies still understand what a strong creative department is worth. That has not changed. What has changed is what AI does to the ones who treat creative as a ...

Every generation of advertising technology arrives with the same panicked question attached to it: what happens to creativity now? Radio asked it, television asked it, digital asked it, and AI ...

Fifty years ago, on April 1, 1976, a date that sounds more like a punchline than a beginning, Steve Jobs and Steve Wozniak, better known as Woz, started something in ...

In terms of employee productivity, today’s rapidly evolving technologies are a two-edged sword. Faster, multi-functional mobile phones, tablets and pcs, continual software upgrades for everything from digital art to ...

In an era where virtual work environments have become the norm, smaller advertising agency creative teams are adapting their collaborative processes to thrive in this digital landscape. The challenge lies ...

An important step in the hiring process is testing. This is especially true for design and copywriting positions. Many a creative has been hired by on the basis of a ...

A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...

Some of my most enjoyable and productive days in this business were spent among weird but wonderful creative people. Those former co-workers brought high energy, side-splitting humor and an ability ...

Over many years, we’ve advised our Second Wind member agencies to become more consultative, and to position their firms as strategic marketing partners with their clients. So, it may ...

The first art director I ever worked with was a most accomplished slacker. In the morning, he would drift in well after everyone else, drop by his office and drop ...