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New Business

When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
7/26/2019

We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per ...

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Losing New Business Pitches?

Losing New Business Pitches?

Second Wind
6/25/2019

One of our long-time members called to say their ad agency lost their last three pitches. They asked Second Wind to investigate, so we sent ...

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Feel, Felt, Found

Feel, Felt, Found: The Simplicity of Selling

Deborah Budd
2/20/2019

Pitching and making presentations can be the most intimidating part of working in the ad agency and design business. You can have great confidence in ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles attracted the most readers last year. Here are the topics that received the most clicks ...

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Pitch Tip

Pitch Tip: Show New Business Prospects How Your Agency Thinks

Deborah Budd
12/26/2018

In the fifth annual Agency New Business Thought Leader Survey, the new business solutions provider RSW/US had five agency new business directors ask questions ...

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A New Biz Option

A New Business Option: Hire an Assistant

Tony Mikes
10/31/2018

Recently, a number of agency principals have told me that they have not had success hiring new business people, or “developers” as I like to ...

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Taking the WORK Out of Networking

Taking the WORK Out of Networking

Marilyn Barefoot
8/22/2018

Great networking means creating relationships that will last your entire career. But how do you make it more fun and less work?

Here are five ...

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Clean Label Trend

Clean Label Trend Brings Natural Ingredients Forward

Deborah Budd
4/25/2018

I try my best to avoid those parts of the grocery store (more on this shortly) where the fatty/sugary/salty packaged foods blamed for ...

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Before You Pitch, Adjust Your Positioning

Before You Pitch, Adjust Your Positioning

Deborah Budd
4/3/2018

Data is wonderful when it keeps confirming an important finding. The finding in this case is that ad agencies have a better chance of winning ...

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Building a New Biz List

Building A New Business Prospecting List

Second Wind
3/8/2018

A well-maintained database of your ad agency prospecting list is one of the most important new business tools you can have. It brings order to ...

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