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New Business

A New Biz Option

A New Business Option: Hire an Assistant

Tony Mikes
10/31/2018

Recently, a number of agency principals have told me that they have not had success hiring new business people, or “developers” as I like to ...

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Taking the WORK Out of Networking

Taking the WORK Out of Networking

Marilyn Barefoot
8/22/2018

Great networking means creating relationships that will last your entire career. But how do you make it more fun and less work?

Here are five ...

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Clean Label Trend

Clean Label Trend Brings Natural Ingredients Forward

Deborah Budd
4/25/2018

I try my best to avoid those parts of the grocery store (more on this shortly) where the fatty/sugary/salty packaged foods blamed for ...

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Before You Pitch, Adjust Your Positioning

Before You Pitch, Adjust Your Positioning

Deborah Budd
4/3/2018

Data is wonderful when it keeps confirming an important finding. The finding in this case is that ad agencies have a better chance of winning ...

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Building a New Biz List

Building A New Business Prospecting List

Second Wind
3/8/2018

A well-maintained database of your ad agency prospecting list is one of the most important new business tools you can have. It brings order to ...

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