With the third quarter already a month gone, we hope ...
read moreGearing Up for 2020 Political Advertising
10/3/2019
Way before any of us were ready for it, the ...
read moreWhen Down Is Up: Making the Most of Downtime
7/26/2019
We heard an interesting fact from an agency principal not ...
read moreLosing New Business Pitches?
6/25/2019
One of our long-time members called to say their ad ...
read moreFeel, Felt, Found: The Simplicity of Selling
2/20/2019
Pitching and making presentations can be the most intimidating part ...
read moreThe Most Read Second Wind Articles of 2018
12/31/2018
In our end-of-year review, we checked to see which articles ...
read morePitch Tip: Show New Business Prospects How Your Agency Thinks
12/26/2018
In the fifth annual Agency New Business Thought Leader Survey ...
read moreA New Business Option: Hire an Assistant
10/31/2018
Recently, a number of agency principals have told me that ...
read moreTaking the WORK Out of Networking
8/22/2018
Great networking means creating relationships that will last your entire ...
read moreClean Label Trend Brings Natural Ingredients Forward
4/25/2018
I try my best to avoid those parts of the ...
read moreBefore You Pitch, Adjust Your Positioning
4/3/2018
Data is wonderful when it keeps confirming an important finding ...
read moreBuilding A New Business Prospecting List
3/8/2018
A well-maintained database of your ad agency prospecting list is ...
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