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Digital

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...

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GDPR Is One Year Old

GDPR Is One Year Old: Protect Your Ad Agency from Liability

Deborah Budd
6/19/2019

Increased distrust in technology and the tech industry can apparently be attributed to the growing awareness of misuse of personal data, per a worldwide poll ...

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Is Online Brand Safety Even Possible?

Is Online Brand Safety Even Possible? Open Exchanges vs. PMPs

Deborah Budd
6/11/2019

In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

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When Should You Geo-Target

When Should You Geo-Target vs. Geo-Fence, and What Is the Difference?

Dana Bojcic
5/6/2019

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many ...

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Solve the Right Problems

Solve the Right Problems, in the Right Order

Deborah Budd
4/23/2019

We automatically assume that what we pay attention to is what’s important.
– Robert Cialdini, Pre-Suasion:

Behavioral scientists have identified a cognitive thing called attentional ...

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Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd
4/11/2019

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

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Match Google Analytics Report

Why Doesn’t My Monthly Digital Ad Campaign Report Match My Google Analytics Report?

Leslye Schumacher
3/13/2019

In Google Analytics Guide: How to Understand Reports and Explain to Your Clients, I walked readers through four essential Google Analytics reports, and how to ...

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Google Analytics Guide

Google Analytics Guide: How to Understand Reports and Explain to Your Clients

Leslye Schumacher
3/1/2019

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics ...

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Productive Digital Client Meeting

The Steps for a Productive Digital Advertising Client Meeting

Dana Bojcic
2/15/2019

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options ...

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

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Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd
7/17/2018

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

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