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Digital

Do You Know What Consumers Are Doing Once They Land on Your Website?

Do You Know What Consumers Are Doing Once They Land on Your Website?

Katie Pray
11/21/2019

I am so passionate about conversions that when I talk ...

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Capture Part of the Billions Spent on Local Political Campaigns

How Do You Capture Part of the Billions Spent on Local Political Campaigns?

Dana Bojcic
10/11/2019

How big is the local political advertising pie exactly? MASSIVE ...

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Domino’s ADA Website Compliance Case Could Change the Internet

Domino’s ADA Website Compliance Case Could Change the Internet

Second Wind
8/28/2019

In a case now three years in the making, Domino ...

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Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable ...

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GDPR Is One Year Old

GDPR Is One Year Old: Protect Your Ad Agency from Liability

Deborah Budd
6/19/2019

Increased distrust in technology and the tech industry can apparently ...

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Is Online Brand Safety Even Possible?

Is Online Brand Safety Even Possible? Open Exchanges vs. PMPs

Deborah Budd
6/11/2019

In a recent Brand Safety Study from mobile video ad ...

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When Should You Geo-Target

When Should You Geo-Target vs. Geo-Fence, and What Is the Difference?

Dana Bojcic
5/6/2019

There are several “geo” terms in digital advertising, and it ...

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Solve the Right Problems

Solve the Right Problems, in the Right Order

Deborah Budd
4/23/2019

We automatically assume that what we pay attention to is ...

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Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd
4/11/2019

Social media has been a difficult environment for marketers since ...

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Google Analytics Guide

Google Analytics Guide: How to Understand Reports and Explain to Your Clients

Leslye Schumacher
3/1/2019

If you are in advertising and want to be a ...

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Productive Digital Client Meeting

The Steps for a Productive Digital Advertising Client Meeting

Dana Bojcic
2/15/2019

When going into a digital client needs analysis meeting it ...

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we ...

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Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd
7/17/2018

Social media is still a young medium; much of what ...

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