Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...

Increased distrust in technology and the tech industry can apparently be attributed to the growing awareness of misuse of personal data, per a worldwide poll ...

In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many ...

We automatically assume that what we pay attention to is what’s important.
– Robert Cialdini, Pre-Suasion:

Behavioral scientists have identified a cognitive thing called attentional ...

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

In Google Analytics Guide: How to Understand Reports and Explain to Your Clients, I walked readers through four essential Google Analytics reports, and how to ...

So far, I’ve shared four essential Google Analytics Reports, and explained why campaign reports may not match Google Analytics reports. Now let’s look ...

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics ...

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options ...

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...