Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

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Match Google Analytics Report

Why Doesn’t My Monthly Digital Ad Campaign Report Match My Google Analytics Report?

Leslye Schumacher

In Google Analytics Guide: How to Understand Reports and Explain to Your Clients, I walked readers through four essential Google Analytics reports, and how to ...

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Google Analytics Guide

Google Analytics Guide: How to Understand Reports and Explain to Your Clients

Leslye Schumacher

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics ...

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Productive Digital Client Meeting

The Steps for a Productive Digital Advertising Client Meeting

Dana Bojcic

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options ...

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E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

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Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

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