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Digital

Be More Heroic: Bold and Daring Agencies Will Prosper

Be More Heroic: Bold and Daring Agencies Will Prosper

Tony Mikes
6/3/2020

Second Wind's founder, Tony Mikes, believed in the advertising ...

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Address Targeting: A Strong Contender When Adjusting Current Media Plans

Mobile Conquesting Address Targeting: A Strong Contender When Adjusting Current Media Plans

Megan Malone
4/21/2020

The COVID-19 pandemic has caused a consumer shift like no ...

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What Are Native Video Ads?

What Are Native Video Ads?

Katie Pray
3/17/2020

A Native Ad walks into a bar and sees a ...

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The Speed of Technology

The Speed of Technology: Google Cookies, CCPA, Mobile Search, 5G and the End of Flash

Second Wind
3/3/2020

Advertising and marketing have always been about trying to stay ...

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Top Digital Advertising Trends for 2020

Top Digital Advertising Trends for 2020

Greg Swiszcz
1/16/2020

Anywhere you look, you’re going to see trends for ...

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Do You Know What Consumers Are Doing Once They Land on Your Website?

Do You Know What Consumers Are Doing Once They Land on Your Website?

Katie Pray
11/21/2019

I am so passionate about conversions that when I talk ...

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Capture Part of the Billions Spent on Local Political Campaigns

How Do You Capture Part of the Billions Spent on Local Political Campaigns?

Dana Bojcic
10/11/2019

How big is the local political advertising pie exactly? MASSIVE ...

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Domino’s ADA Website Compliance Case Could Change the Internet

Domino’s ADA Website Compliance Case Could Change the Internet

Second Wind
8/28/2019

In a case now three years in the making, Domino ...

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Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable ...

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GDPR Is One Year Old

GDPR Is One Year Old: Protect Your Ad Agency from Liability

Deborah Budd
6/19/2019

Increased distrust in technology and the tech industry can apparently ...

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Is Online Brand Safety Even Possible?

Is Online Brand Safety Even Possible? Open Exchanges vs. PMPs

Deborah Budd
6/11/2019

In a recent Brand Safety Study from mobile video ad ...

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When Should You Geo-Target

When Should You Geo-Target vs. Geo-Fence, and What Is the Difference?

Dana Bojcic
5/6/2019

There are several “geo” terms in digital advertising, and it ...

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Solve the Right Problems

Solve the Right Problems, in the Right Order

Deborah Budd
4/23/2019

We automatically assume that what we pay attention to is ...

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Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd
4/11/2019

Social media has been a difficult environment for marketers since ...

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