Second Wind - BE a Better Agency

MOST RECENT

Recruiters Beware: Algorithms Tend to Learn Discrimination

Deborah Budd

3/12/2021

Are you using social media or other online platforms for ...

What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Leslye Schumacher

2/23/2021

Cookies, lines of code used to track users across the ...

Worshipping Data

Worshipping Data Ignores the Impact of Human (Creative) Insights

Second Wind

10/12/2020

It’s a curious time in advertising and marketing. Our ...

Mobile Proximity Payments Are Changing How We Shop

Cuddle Up a Little Closer… Mobile Proximity Payments Are Changing How We Shop

Deborah Budd

8/10/2020

A friend of mine shared a Facebook meme showing a ...

How Can You Use Video in Digital Advertising?

How Can You Use Video in Digital Advertising?

Greg Swiszcz

7/20/2020

With advertisers increasing their digital video advertising budgets by an ...

Be More Heroic: Bold and Daring Agencies Will Prosper

Be More Heroic: Bold and Daring Agencies Will Prosper

Tony Mikes

6/3/2020

Second Wind's founder, Tony Mikes, believed in the advertising ...

Address Targeting: A Strong Contender When Adjusting Current Media Plans

Mobile Conquesting Address Targeting: A Strong Contender When Adjusting Current Media Plans

Megan Malone

4/21/2020

The COVID-19 pandemic has caused a consumer shift like no ...

What Are Native Video Ads?

What Are Native Video Ads?

Katie Pray

3/17/2020

A Native Ad walks into a bar and sees a ...

The Speed of Technology

The Speed of Technology: Google Cookies, CCPA, Mobile Search, 5G and the End of Flash

Second Wind

3/3/2020

Advertising and marketing have always been about trying to stay ...

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