Independent agencies talk about the digital advertising landscape as if it were wide open. Dozens of platforms, hundreds of programmatic exchanges, a new ad product launching every quarter. It feels ...

Not long ago, the AI industry was telling anyone who would listen that lawyers, accountants, programmers, and analysts were on borrowed time. The same message landed in agency conference rooms ...

Targeting was supposed to make creative less important. Reach exactly the right person at exactly the right moment, and the message almost didn't matter. That thinking shaped two decades ...

The most durable marketing asset you can build, for your agency and your clients, is third-party validation. Coverage, mentions, and citations carry more weight than anything you publish yourself. That ...

Generative engine optimization isn’t a break from SEO. It’s where everything you’ve been doing is headed. GEO is the process of shaping your client’s presence so ...

As the AI era accelerates, the ability to move quickly matters more than ever. The clearest path there is building a connected, agency-wide operating program that AI can actually work ...

For agency leaders navigating the evolving landscape of artificial intelligence, the question isn't if to integrate AI, but how. Recently, we hosted a Second Wind JAM Session called AI ...