logo

MOST RECENT

Account Planning

Project Sharp Focus

Bringing a Project into Sharp Focus

Second Wind
9/19/2018

Account Planning as a Tool for Better Marketing

Although account planning has been the buzzword in American advertising for decades, it is well known that ...

read more
Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

read more
Outflanked: Product Extensions

Outflanked: Product Extensions or Extended Confusion?

Deborah Budd
8/30/2018

As you stroll the grocery aisles in search of brands you are loyal to, you may find it ever more difficult to find that product ...

read more

B2B Sales Cycle Longer, More Touches Between Lead and Sale

Second Wind
5/30/2018

Ad agencies assisting companies in the business-to-business category may be aware that their clients are fighting to close sales. New data suggests that the purchase ...

read more