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Account Planning

How a Consumer Confidence Slump Is Altering Spending

How a Consumer Confidence Slump Is Altering Spending

Deborah Budd
6/3/2020

We thought the Great Consumer Society was dead in 1987 ...

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With Sports in Limbo, Can Esports Replace Ad Revenues?

With Sports in Limbo, Can Esports Replace Ad Revenues?

Deborah Budd
5/27/2020

This should have been a good year for ad spending ...

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Will Consumer Shopping Behavior Change For Good?

Will Consumer Shopping Behavior Change For Good?

Deborah Budd
4/16/2020

The marketing and advertising industry have long embraced the study ...

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The IKEA Effect

The IKEA Effect: Do Companies Make Customers Do Too Much Work?

Deborah Budd
12/12/2019

In an era when marketing is everywhere, selling products and ...

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