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Account Planning

It’s the Agency’s Job to Disagree with Clients

Deborah Budd
8/11/2021


When two people in business always agree, one of them is unnecessary.

Wm. Wrigley Jr., founder of Wrigley’s Chewing Gum company

I have worked with many account service people ...

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Great Agencies: How Does Account Planning “Fit” in Smaller and Midsize Agencies?

Second Wind
1/25/2021

Account planning as a marketing planning discipline arrived in the USA over 35 years ago, but still has not been widely adopted amongst small and midsized agencies. If you haven ...

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