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Business Planning/Management

Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
2/15/2019

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...

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Report Write Offs

Why Ad Agencies Need to Report Their Write Offs

Vincent G. Dong, CPA, CA
12/18/2018

What’s the big deal about write-offs? No one sees them on the income statement, therefore, nothing to worry about. Right?

Every year, ad agencies ...

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Not Just Survive

How to Succeed, Not Just Survive

Tony Mikes
12/5/2018

A friend who owns a smaller ad agency (currently 13 people on staff) called me last week to catch up. I’ve worked with his ...

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You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
11/27/2018

Many an ad agency owner flies solo all through his or her career. This may be due to a number of factors, sheer passion for ...

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Client Profit & Losses

Are You Analyzing Client Profit and Losses (P&Ls)?

Vincent G. Dong
10/31/2018

I visited an agency earlier this year and was intrigued by a comment the owner had made. 

“We don’t bother with client P&Ls ...

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Reversing the Polarity

Reversing the Polarity: Managing Workplace Change Resistance

Deborah Budd
10/24/2018

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Deborah Budd
9/12/2018

Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak ...

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Accounting ROI

What Is Your Accounting ROI? Ten Reasons Why an AMS Is Your Best ROI Tool

Vincent G. Dong
8/14/2018

How many ad agency owners have asked about the return on investment (ROI) on their accountants?

How many owners of agencies completely and implicitly trust ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes
7/5/2018

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

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Balancing Act

Second Wind
6/21/2018

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

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Custom Job

In Marketing, Every Job is Custom

Deborah Budd
6/7/2018

Too many clients today are so focused on cost-cutting, they ignore the most essential part of effective marketing—customization. You can’t order custom marketing ...

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Green Grows Your Agency

Green Grows Your Agency

Beth James
4/25/2018

OK, pull out your devices and dial in some old REM from 1985. It’s time to get deep into green mode… yes, it’s ...

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Financial Statements: Timing Is Everything!

Second Wind
3/7/2018

Agencies are just as surely business enterprises as they are creative and service organizations. For agencies to be behind in monthly tracking of agency finances ...

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