logo

MOST RECENT

Business Planning/Management

Growing an Agency All Comes Down to This…

Second Wind
11/22/2023

A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...

read more

Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2023

It’s a good question: most agencies have an account mix that is far from ideal. Frequently, a single account controls the life of any given agency—a “gorilla,” if ...

read more

Is It Time To Let Your “Baby” Go? Transitioning to Retirement

Second Wind
1/18/2023

You’ve nurtured, fed, hovered over, and perhaps spent every waking minute working on and worrying about your agency. Meanwhile, your agency people, who helped you to grow the business ...

read more

Trust Your People

Second Wind
1/11/2023

A number of years ago, there was a very interesting article in the New Yorker. The article reported that when you are a contestant on the game show, “Who Wants ...

read more
Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Second Wind
11/2/2022

Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak function. You may be able ...

read more

Who Will Buy Your Agency?

Second Wind
10/13/2022

Many agency principals have the notion that when they wish to retire, they can sell their agencies to a larger agency, collect their money and start playing golf. While this ...

read more

Balancing Act

Second Wind
10/11/2022

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. We frequently speak with agency principals who are ...

read more

Creating a Five-Year Exit Plan: Part 3

Second Wind
10/4/2022

In Creating a Five-Year Exit Plan: Part 2, we discussed assessing your goals against agency performance to identify areas where you need to improve to meet your goals. In Step ...

read more

Creating a Five-Year Exit Plan: Part 2

Second Wind
9/27/2022

In Creating a Five-Year Exit Plan: Part 1, we discussed setting goals as the first step in developing your exit plan. Step 2 is reviewing those goals against current agency ...

read more

Creating a Five-Year Exit Plan: Part 1

Second Wind
9/20/2022

Editor’s note: Recently a number of agency principals have asked us about exit plans —how they can transition out of the agency while maximizing income and ensuring that the ...

read more
Another Recession? How to Prepare for Hard Times

The "R-Word"

Jack Henke
8/2/2022

Recession. Many Second Wind members vividly remember “The Great Recession” from late 2007 until mid-2009. It is such a painful memory that the mere mention of the word “recession” is ...

read more

Six Things Successful Agencies Do To Grow

Second Wind
6/7/2022

Over our long career in this business, we have learned several things that have become a credo for agency success.

Agency principals remove themselves from daily account service. They become ...

read more

New Year’s Resolutions… or Mere Wishes?

Beth James
12/30/2021

I had an interesting, and inspiring, discussion while dining with friends. The first part of the discussion covered why it is important to have New Year’s resolutions (as opposed ...

read more

Seven Essential Strategies for Your Agency in the New Year

Second Wind
12/27/2021

Another year has come and gone: now it’s time to take stock and get an agency plan of action together for the coming year. What follows is a short ...

read more

I Know Where I'm Going…

Second Wind
11/2/2021

Working in a service industry like ours requires a clear sense of purpose. If you are not all working as a team toward some ultimate goal, meshing like gears in ...

read more

The Perfect Complement: Finding the Right Partner Is About Balance

Deborah Budd
10/6/2021

Advertising agencies are usually fun places to work. They are often non-corporate (some extremely so), frequently playful, and brim-full of interesting, eccentric personalities. Some of those eccentrics are, as happens ...

read more
Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
9/15/2021

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the demands of a booming business ...

read more

Open Books Test

Second Wind
9/6/2021

In our opinion, there was nothing more dreaded in college than the open book test. The prof could throw just about any kind of curveball question, and you would have ...

read more

Are You Strong Enough?

Second Wind
8/4/2021

Do you ever pause for a moment in your busy day, and ask yourself, “Is our ad agency strong enough to be the agency that prospects and current clients will ...

read more

The ROI of Trust: The HR Benefits of High-Trust Organizations

Deborah Budd
5/17/2021

As you set your advertising agency’s culture goals, it’s important to understand how the leader influences employees’ attitudes and enthusiasm for the work, serving clients and collaborating with ...

read more