Whether or not you believe in climate change or global warming, there is no denying that the human species generates mega-tons of waste and pollutants ...read more
We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...read more
We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...read more
Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...read more
What’s the big deal about write-offs? No one sees them on the income statement, therefore, nothing to worry about. Right?
Every year, ad agencies ...read more
A friend who owns a smaller ad agency (currently 13 people on staff) called me last week to catch up. I’ve worked with his ...read more
Many an ad agency owner flies solo all through his or her career. This may be due to a number of factors, sheer passion for ...read more
I visited an agency earlier this year and was intrigued by a comment the owner had made.
“We don’t bother with client P&Ls ...read more
Think of your brain as a muscle. Regular exercise keeps it in tone, but you need to balance exercise with rest periods to achieve peak ...read more
How many ad agency owners have asked about the return on investment (ROI) on their accountants?
How many owners of agencies completely and implicitly trust ...read more
Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...read more
This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...read more
Too many clients today are so focused on cost-cutting, they ignore the most essential part of effective marketing—customization. You can’t order custom marketing ...read more
OK, pull out your devices and dial in some old REM from 1985. It’s time to get deep into green mode… yes, it’s ...read more