Plenty! Pro bono, the Latin phrase that literally translates as “for the good,” has come to mean any service done without compensation for the public good. In the advertising and ...
read moreUn-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”
2/24/2021
Since the Great Recession of 2008-09, generic consumer packaged goods (CPGs) have enjoyed increasing sales and respect. Economics stirred many previously brand-loyal shoppers to shift allegiances to save dollars at ...
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