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Legal/Intellectual Property

What's Good About Pro Bono?

Second Wind
7/14/2021

Plenty! Pro bono, the Latin phrase that literally translates as “for the good,” has come to mean any service done without compensation for the public good. In the advertising and ...

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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
2/24/2021

Since the Great Recession of 2008-09, generic consumer packaged goods (CPGs) have enjoyed increasing sales and respect. Economics stirred many previously brand-loyal shoppers to shift allegiances to save dollars at ...

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