Maybe it’s a trend. We’ve written about tone ...

Elon Musk, technology innovator and founder of SpaceX and the ...

When ad agencies and marketing firms work with clients on ...

Internet memes are one way brands try to grab attention ...

Many businesses continue to regard advertising and marketing as expenses ...

Visual identity has been a basic element of branding since ...

In the U.S., Women’s History month (March) coincides ...

A shift in marketing strategy in the wake of the ...

It takes a lifetime to build a good reputation, but ...

In our end-of-year review, we checked to see which articles ...

It is fascinating to see how people identify themselves to ...

“[Rebranding is] the most asymmetrical corporate strategy of them all ...

The secret of life is honesty and fair dealing. If ...

As you stroll the grocery aisles in search of brands ...

Brands today hold authenticity as a very important brand trait ...

A new brand has stepped onto the body-image battlefield—and ...

We live in a colorful world. Every day we are ...

The growing market for healthy, eco-friendly, organic and natural products ...

The Boy Scouts of America has a long history in ...

The Customer has been in charge ever since the arrival ...