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Branding

BLM Spurs Brands to (Finally) Dispense with Racist Characters

BLM Spurs Brands to (Finally) Dispense with Racist Characters

Deborah Budd
7/1/2020

Aunt Jemima Pancakes and Syrup; Uncle Ben’s Rice; Cream ...

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Brand Trust and #BLM

Brand Trust and #BLM: This Is No Time to Exploit a Hashtag

Deborah Budd
6/24/2020

A special edition of the Edelman Trust Barometer asked Canadian ...

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It’s an Ad Buyer’s Market

It’s an Ad Buyer’s Market… But What Does One Advertise?

Deborah Budd
5/13/2020

That’s the dilemma for many businesses, and their ad ...

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How Marketers Can Use Crises to Build Trust and Brand Reputation

How Marketers Can Use Crises to Build Trust and Brand Reputation

Deborah Budd
4/7/2020

As the coronavirus crisis escalated across the western world, Digiday ...

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Brand Messaging Evolves as Virus Crisis Worsens

Brand Messaging Evolves as Virus Crisis Worsens

Deborah Budd
3/25/2020

In an apparent desire to stay top of mind with ...

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How Brands (Should) Respond to Disasters

Deborah Budd
10/12/2017

How businesses and brands communicate in crises ranging from terrorism ...

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