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Financial/Compensation

The Estimating Question: To Fee, or Not to Fee?

The Estimating Question: To Fee, or Not to Fee?

Beth James
1/8/2020

In Second Wind's Forums, members discussed whether agencies should ...

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Agency Financial Management Tips

Agency Financial Management Tips: A Refresher Course

Second Wind
12/31/2019


Red Alert! Second Wind’s Annual Survey Raises Alarms

As ...

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How To Avert Disaster In Your Agency

Second Wind
8/29/2019

We’ve dispensed plenty of advice over the years about ...

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Escaping the Hourly Pricing Model

Escaping the Hourly Pricing Model

Second Wind
8/28/2019

Too many smaller ad agencies and marketing firms are caught ...

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Money Talks: What Goes into Ad Agency Pricing?

Money Talks: What Goes into Ad Agency Pricing?

Deborah Budd
8/21/2019

Few conversations between agency and client are more difficult or ...

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Earn That Markup

Earn That Markup The Old-Fashioned Way

Second Wind
8/9/2019

The statistics are in: the average ad agency markup earned ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
7/26/2019

We heard an interesting fact from an agency principal not ...

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Valuation: Make Sure You Deal With This First

Valuation: Make Sure You Deal With This First

Second Wind
7/9/2019

Here’s a war story. Two partners started an agency ...

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Strategic Agency or Vendor

Strategic Agency or Vendor: Which Sort Are You?

Deborah Budd
6/19/2019

Now and then, I see an agency question on the ...

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Moving Stalled Client Projects

Strategies for Moving Stalled Client Projects (and Billing)

Deborah Budd
5/20/2019

Over the past decade—essentially, since the Great Recession—ad ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed ...

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Report Write Offs

Why Ad Agencies Need to Report Their Write-Offs

Vincent G. Dong, CPA, CA
12/18/2018

What’s the big deal about write-offs? No one sees ...

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Client Profit & Losses

Are You Analyzing Client Profit and Losses (P&Ls)?

Vincent G. Dong
10/31/2018

I visited an agency earlier this year and was intrigued ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to ...

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Five Ways to Weather a Weak Economy

Tony Mikes
8/30/2018

I entered the advertising business in 1965. During my career ...

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Value-based Pricing

Value-based Pricing: How to Raise Your Price Ceiling for Marketing Expertise

Deborah Budd
8/22/2018

In the halcyon days of the advertising business, when the ...

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