In Second Wind's Forums, members discussed whether agencies should ...

Red Alert! Second Wind’s Annual Survey Raises Alarms

As ...

We’ve dispensed plenty of advice over the years about ...

Too many smaller ad agencies and marketing firms are caught ...

Few conversations between agency and client are more difficult or ...

In The Long and Winding Road, our late founder, Tony ...

The statistics are in: the average ad agency markup earned ...

We heard an interesting fact from an agency principal not ...

Here’s a war story. Two partners started an agency ...

Now and then, I see an agency question on the ...

Over the past decade—essentially, since the Great Recession—ad ...

Moving marketing to in-house departments is a growing trend in ...

It is an industry truth: on average, 20 percent of ...

Nathan Rothschild of the great European banking family is supposed ...

What’s the big deal about write-offs? No one sees ...

I visited an agency earlier this year and was intrigued ...

Assembly-line production and manufacturing automation spurred the consumer age as ...

Following is a hard-learned, hard-earned summary from Second Wind to ...

I entered the advertising business in 1965. During my career ...

In the halcyon days of the advertising business, when the ...