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Financial/Compensation

Client Profit & Losses

Are You Analyzing Client Profit and Losses (P&Ls)?

Vincent G. Dong
10/31/2018

I visited an agency earlier this year and was intrigued by a comment the owner had made. 

“We don’t bother with client P&Ls ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...

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Value-based Pricing

Value-based Pricing: How to Raise Your Price Ceiling for Marketing Expertise

Deborah Budd
8/22/2018

In the halcyon days of the advertising business, when the economy was stable and we had yet to be swallowed up in the global competitive ...

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Accounting ROI

What Is Your Accounting ROI? Ten Reasons Why an AMS Is Your Best ROI Tool

Vincent G. Dong
8/14/2018

How many ad agency owners have asked about the return on investment (ROI) on their accountants?

How many owners of agencies completely and implicitly trust ...

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Pay Your Freelancers

How Do You Pay Your Freelancers?

Deborah Budd
8/8/2018

We’ve written frequently about managing and working with freelancers and independent contractors. But given some of the remarks tweeted around National Freelancers Day (June ...

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Nosey Clients: Should You Share Vendor Invoices?

Tony Mikes
6/25/2018

I received a letter from a friend in the agency business in California.

“The client asked to see copies of all vendor invoices coming into ...

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Billing Standards and Practices

Why You Need an Agency Billing Standards and Practices Guide

Deborah Budd
6/7/2018

Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...

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Ugly Interface

What’s the Biggest Complaint About AMS? Ugly Interfaces

Deborah Budd
5/8/2018

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...

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Financial Statements: Timing Is Everything!

Second Wind
3/7/2018

Agencies are just as surely business enterprises as they are creative and service organizations. For agencies to be behind in monthly tracking of agency finances ...

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