Time. Time. Time. As I gaze out the window in my office, I look back on the time-consuming events over the last 12 months. Our fourth and fifth grandchildren were ...
Client P&L vs. Billable Time Reporting; What is More Important and Why?
It's An Easy Business
Agency principals ask us all the time how to measure the financial success of their agencies. When we respond, many seem disappointed. "That's it?" they ask. "Those are all ...
read moreRevenue Recognition
What’s all this fuss about revenue recognition with agencies? Isn’t revenue recognized when we just bill the client???
What do accountants know about financial reporting for advertising and ...
read moreNavigating Price Increases: Advice for Smaller Agencies
In the dynamic world of advertising, change is constant. As a small advertising agency, evolving with the times is essential to staying competitive and delivering competitive services. One aspect that ...
A Stake Is at the Heart of It
One of the best things we’ve seen at smaller agencies in recent years is the advent of stakeholder programs. These programs engage key agency employees who are not currently ...
read moreWhen Is A 30% Markup Not Really 30%?
A Lesson in AGI Math
For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...
read moreBlended Rates Make Sense
If you are publishing prices for hourly rates, or telling clients your rates for particular people or services, you may not be making as much money as you could. And ...
read moreAchieving Balance in Risk as Well as Client Mix
We write elsewhere about having a balanced mix of client accounts—a few big clients, some middle-sized accounts, and several smaller bread-and-butter accounts that provide steady work if not huge ...
read moreWhen Down Is Up: Making the Most of Downtime
We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per year in billable hours through ...
read moreWatch Yourself…Hard Times Are Just Around The Corner
Many smaller agencies and design studios tend to forget hard times when clients are active and billings are flowing. However, most long-term advertising agency people (and other business people) never ...
read moreThe Peak of the Frenzy
Our late founder, Tony Mikes, originally wrote this article in 1998… and it’s as if he wrote it last week. As he was fond of pointing out, business is ...
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