The quality of creative work coming out of small and mid-sized independent agencies keeps getting better, often rivaling or surpassing what comes out of agencies many times their size. Here ...

Anyone who has worked in the agency business long enough has learned one of its odder truisms: the most effective creative ideas are often the riskiest ones. Higher-risk creative tends ...

Banks and other financial services clients sit on a significant content marketing opportunity that most of them are not using well. Current research on financial literacy makes the case clearly ...

Every agency has had them. The client who seems to exist solely to make life miserable for everyone assigned to the account. The one whose feedback is never constructive, whose ...

A lot has been said and written about the value of an agency doing genuinely great creative work. The debate runs from agency to agency and client to client. Some ...

There was a stretch in the last century when advertising creativity was not only celebrated, it was paid like it mattered. Big agencies built reputations on their print and television ...

Back when your agency was tiny, there were just a few jobs floating around the shop and tracking them was easy. Now you are busier than you ever thought you ...

For many agency employees, timesheets are the bane of existence. "We are talented, well-educated professionals, not hourly workers punching a clock. Why should we have to post time?" they grouse ...

There has been a lot of talk about the sweeping changes moving through the advertising and marketing space. It is all true. Few industries have been reshaped as fundamentally or ...

People seldom like to think about the impact of a disaster or crisis on their business. It is human nature to optimistically ignore that possibility until it hits square in ...

As advertising and marketing professionals, we know all about "interesting times." The business is changing so rapidly that the average agency owner ends the day with their head spinning from ...

With thousands of companies to choose from, and so little time to choose them, your agency needs to define who qualifies to be a prospect or client. Not every company ...

Finding, recruiting, and hiring new people is expensive. Failing to train and mentor them through their first months means wasting every dollar and hour spent getting them in the door ...

Over the past two decades, there has been an enormous shift in defining the work and the role of agencies and design studios. Years ago, the two entities did similar ...

Advertising is still big business in America. Total U.S. advertising revenues have surpassed $300 billion annually in recent years, placing the industry alongside transportation and health care, and ahead ...

NATION. The not-quite-complete word above illustrates the confusion, annoyance, and distraction that occur when someone begins a job and then fails to finish it at the right time. Procrastination becomes ...

To succeed in today's market, and perhaps even to survive it, a generalist advertising agency faces a harder path than ever before. This is not a comfortable thing to ...