ALL ARTICLES

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The Power of Consistency: Thirteen Weeks to New Business Success

Second Wind
1/13/2026

Talking about new business in an agency is easy. Committing to it is rare. Building it in a way that actually works requires something most agencies avoid: a system.

Agencies ...

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Ten New Business Actions

Ten New Business Actions You Should Be Taking NOW

Second Wind
6/19/2025


In today’s fast-paced, competitive environment, clients aren’t just looking for agencies—they’re looking for strategic partners who can deliver results and help them stay ahead. That means ...

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PTO (With No Strings)

Second Wind
6/3/2025


We all need a little break now and then. That is why vacation time is such a popular employment benefit. Through the years, sick and personal days came to be ...

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Delivering “Wow” as an Account Service Strategy

Second Wind
6/2/2025


The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...

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