In my opinion, the single most important factor for success in the small- to mid-sized advertising agency business is maintaining a high energy level. High energy transcends almost everything… skill ...
read moreProfit Rich, Cash Poor? It’s Time for an Audit
Want to hear a horror story? One of our members was “cash poor” for several years. Neither the owner nor his accountant could understand why the agency was so busy ...
read moreIs There An Ideal Mix Of Accounts In Your Agency
It’s a good question: most agencies have an account mix that is far from ideal. Frequently, a single account controls the life of any given agency—a “gorilla,” if ...
read moreWhat the Most Successful Agencies Do Every Day
Over the years, we've had many conversations with agency owners and managers about efficient and effective operations. One thing we've noticed is a pattern of success in the ...
read moreHow’s Your Leadership Growing?
It is a well-established fact that agencies with better leadership are more likely to enjoy long-term success. Agencies with highly skilled people are the “norm” these days. Your agency HAS ...
read moreBusiness Owner Seeks Partner, Heir…
Succession planning is a bit like a lonely-hearts ad. We've seen many buy/sell/merge/retire deals with agency principals over some 35 years. Most of these deals are ...
read moreYour Employees Can Buy You Out, Even If They Have No Money
Recently, we worked with an agency president on his retirement. He had several really good employees who expressed an interest in keeping the agency going after the owner retired. The ...
read moreWildly Important Goals
Do you ever get the feeling that the more your agency tries to do, the less you actually accomplish? As 2022 gets off to a quick start, you may begin ...
read moreAgency Stress Test
Let''s be honest, the past two years have been stressful. Stressful for agency owners, stressful for clients, stressful for employees, just plain stressful all around. From adapting to new ...
read morePlanning to Meet This Year's Challenges
Another year came racing to a close. It’s time to do the annual agency review and hold a business planning session. Yes, we know... planning is such a CHORE ...
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