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Self-Promotion

Be an Exhibitionist: The Agency Portfolio

Second Wind
12/5/2025


We are what we do. It is our book, more than anything else, that attracts new business leads, enhances recruiting of talented creative employees, and encourages clients to trust us ...

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The Expert Agency: Can Focusing on Core Competency Grow Your Agency?

Second Wind
11/6/2025


Many agency principals and new business strategists are now reconsidering agency specialization. In a diverse marketplace, identifying and leveraging agency strengths can help you grow your agency business. The pressure ...

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How Smaller Agencies Attract Bigger Clients

Deborah Budd
8/8/2023

Small agencies and marketing firms have a fighting chance at winning big-name accounts. Smaller agencies are considered more agile, more innovative in thinking and execution, and possessed of skill sets ...

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