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Workflow

Where (Or Who) Are Your Workflow Bottlenecks?

Where (Or Who) Are Your Workflow Bottlenecks?

Deborah Budd
12/18/2024

An efficient workflow is a critical portion of the typical ad agency’s day. When things are running smoothly, the day can be a pleasure… but when the speed bumps ...

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A Well-Oiled Machine

A Well-Oiled Machine: Using Agency Culture to Improve Workflow

Deborah Budd
5/3/2024

One of the biggest challenges a smaller agency faces is the transition between being small, agile and process-light, to having so many people, clients and projects that process becomes a ...

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Clients Are Part of the Workflow Process

Second Wind
1/14/2024

One of the great challenges of the advertising agency business is working with clients whose workflow methods—and priorities—are often very different from our own. Many clients hand projects ...

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How Much Process Is Enough? Workflow Management in a Modern Agency

Deborah Budd
7/6/2023

Of all the issues smaller and mid-sized ad agencies struggle with, workflow management is the issue we hear about most often. Every week we field queries from our members regarding ...

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Step by Step: The Workflow Brainstorming Session

Tony Mikes
6/14/2023

One of the best ways to make sure your daily operating system is in good order is to conduct a workflow brainstorming session with all—or at least most—of ...

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People are the Key to Better Workflow

Why People Are the Key to Better Workflow

Dawn Travelstead
5/6/2023

Now more than ever, efficient workflow is critical to the success of an agency. Without it, even the most creative firm may find itself in a state of chaos.

You ...

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Winning Over the Resistance: System Adoption

Second Wind
3/2/2023

You might think, in this era of streaming, smart phones, blogging, podcasting, and cloud computing, that the entire world has moved to the fabled paperless society. But agency owners across ...

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Culture Eats System

Culture Eats System: Making Workflow Work Through Culture

Tony Mikes
2/8/2023

At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been involved with very fast-growing agencies ...

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The Lure of Lean Workflow: Decluttering Ad Agency Systems

Deborah Budd
1/26/2022

Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing and clearing out, looking for the simpler lifestyle of their parents. Once upon a time, we ...

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Agency Stress Test

Second Wind
1/10/2022

Let''s be honest, the past two years have been stressful. Stressful for agency owners, stressful for clients, stressful for employees, just plain stressful all around. From adapting to new ...

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Keep Morning Open for Meetings

Keep the Morning Open for Meetings

Second Wind
1/6/2022

Make no mistake, business is tough these days. Many of us are on the go from morning ’til night, especially in service businesses. In today’s market, client’s demand ...

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Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily workflow. Are you too wedded ...

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