One of the biggest challenges a smaller agency faces is the transition between being small, agile and process-light, to having so many people, clients and projects that process becomes a ...

In my opinion, the single most important factor for success in the small- to mid-sized advertising agency business is maintaining a high energy level. High energy transcends almost everything… skill ...

Small agencies and marketing firms have a fighting chance at winning big-name accounts. Smaller agencies are considered more agile, more innovative in thinking and execution, and possessed of skill sets ...

At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been involved with very fast-growing agencies ...

Through years of consulting, we've come to know the signs of an agency with good vibes. There are numerous long-term employees, and there is a culture where the people ...

We often talk about the agency brand, and a big part of brand is your agency culture. No, we don’t mean that green stuff growing on last week’s ...

Culture can be a tough nut to crack. You can devote a long time to brand development, fully involving your employees and customers; carefully craft mission and vision statements; and ...

We write often about the importance of a strong agency culture. Culture in an organization is comprised of many elements. It begins with having a vision for what you want ...

David Ogilvy once said that all his agency’s assets went down the elevator at 5:00 p.m. We don’t know about the elevator or the hour, but ...