In today’s fast-paced, competitive environment, clients aren’t just looking for agencies—they’re looking for strategic partners who can deliver results and help them stay ahead. That means ...

An agency principal lamented to me about her clients, saying, “It seems as if we’ve been in a great client drought for the past few years. Each of our ...

If you follow the advice we dish out regularly, your agency conducts a 365-day-a-year new business effort aimed at winning great accounts. And while an ongoing effort is a very ...

When I was fresh out of college, I did something that haunts me to this day. Before you make assumptions, let me just stop you and say, no, I did ...

We often write about the nitty-gritty lead qualification process, but curation is a different approach than merely running down the checklist. It implies deeper consideration of the benefits that you ...

Good job. You’ve won a key new piece of business. You have worked hard to achieve it. Now what? It’s a fair question and one that many agency ...

How well is your agency prepared for new business this year? Take a look at the following checklist and see how you score.

Do you have a unique story for ...

I recently read a great article from DesignWeek, stating that an agency creative director may be the best person to “sell” to new business prospects. Here’s why in a ...

When you decide to respond to a request for proposal (RFP), you need to adopt a particular mindset.

Your primary goal is not to win, but to avoid elimination! The ...