ALL ARTICLES

Financial/Compensation

Time After Timesheet

Second Wind
5/13/2026


For many agency employees, timesheets are the bane of existence. "We are talented, well-educated professionals, not hourly workers punching a clock. Why should we have to post time?" they grouse ...

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Client-Friendly Compensation

Second Wind
11/25/2025


It's true. Clients really have changed the way they compensate their agencies. Following are some guidelines you should review during your next compensation negotiation. Many clients are not comfortable ...

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Incentives For Everyone Who Delivers New Business

Second Wind
10/2/2025


Every agency knows the importance of a sustained new business effort. Most agencies assign that responsibility to a handful of people and leave everyone else out of the equation. That ...

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Are You Billable?

Second Wind
9/24/2025


You had better be billable. Commissions and markups have largely disappeared from the agency revenue mix. That leaves fees, billable hours, and increasingly, value-based and flat-fee arrangements as the primary ...

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Take Me Out to the Ballpark: An Estimating System That Works

Second Wind
8/20/2025


"Harry, I need a brochure done quickly. How much do you think it will cost? Just give me a ballpark figure."

Those words have cost agencies a lot of money ...

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And We Also Bill Too Much Time!

Second Wind
2/24/2024

Not only are agencies being pressured by some unreasonable clients to cut markups, or ditch them altogether, but now agencies also bill too much time.

Some members have reported client ...

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Where Has All the Money Gone?

Second Wind
2/10/2024

Wise old business sages often advise, “Look for how the money moves in a deal. If you can follow it, you will be able to truly understand what is happening ...

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Do You Need Professional Liability Insurance?

Second Wind
2/3/2024

Professional Liability Insurance, (commonly called Errors and Omissions [E&O] coverage in the agency business) is designed for people who represent themselves to the public as possessing special skills in ...

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Profit Rich, Cash Poor? It’s Time for an Audit

Second Wind
1/27/2024

Want to hear a horror story? One of our members was “cash poor” for several years. Neither the owner nor his accountant could understand why the agency was so busy ...

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The Price Is Right?

Second Wind
1/20/2024

I work constantly with agencies that are smack in the middle of pricing issues. It seems that no matter what price they assign to a project, it is never low ...

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Strategic Agency or Vendor

Strategic Agency or Vendor: Which Sort Are You?

Deborah Budd
2/2/2023

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling “average creative prices” for her ...

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Who Does The Collecting?

Second Wind
3/4/2022

The invoice is overdue from the client. The agency needs the money, the vendors need the money, the bank needs the money, the principal's kids need the money and ...

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Your Employees Can Buy You Out, Even If They Have No Money

Second Wind
1/26/2022

Recently, we worked with an agency president on his retirement. He had several really good employees who expressed an interest in keeping the agency going after the owner retired. The ...

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