As the dynamics of our industry continue to evolve, agencies are receiving more and more requests to perform project work. Many agencies, that once benefited from the stability of annual contracts, now find themselves engaged in a higher volume of project deliverables for their clients. With this shift comes the need for agencies to refine their estimating practices to ensure ultimate profitability.

This session will dive into the essential steps required to maximize profit for agency projects, from initial input to delivery.

• Why the shift from contracts to projects
• Accepting projects can lead to more work
• The profitable estimating process
• Why agency data is so important to estimating
• Gathering input
• Setting hourly rates
• Creating the estimate
• Presenting to the client
• Using your project management systems to your advantage
• Why having a workflow facilitator improves profitability
• Building the critical path
• Tracking projects every day, every step of the way
• Evaluating efficiency and profitability
• Conducting a post-mortem