Agency Financials for Non-Financial People

Seminar Presenter

Laurie Mikes

AGENCY FINANCIALS

For Non-Financial People

For Account Managers, Ceatives,
and Administrative staff.

Dates & Details

March 19, 2026
1:00 - 3:00 PM Eastern Time

Virtual Training: Includes live presentation, discussion, and Q&A

Pricing

Members: $240 per person
Non-Member: $340 per person

WHAT YOU WILL LEARN

It is increasingly clear that financial success in the agency business cannot fully depend on agency principals or controllers.

There are so many opportunities to make or lose money in an agency that everyone in agency management, account service, traffic, production and even creative, must understand how financials work. This is especially true in an environment where agencies make far fewer dollars on commissions and markups and much more on fees.

This session is designed to help non-financial people understand the business side of running an agency so they can contribute more effectively to the agency's success.

KEY TAKEAWAYS

How agencies make and spend money
How to read an agency P&L statement
Agency profitability metrics and goals
Setting and monitoring utilization/realization goals
Why billed time is different than billable time
Timekeeping and why every hour counts
Estimate v. Actual: The post-mortem review
Factors that eat away at agency profits
Implementing change to improve the bottom line

This session will also include plenty of time for group discussion and Q&A. Come ready to interact, share and learn!

Cancellation Policy

For cancellations received before the start of the seminar, any fees paid are not refundable, but will be credited toward any future seminar or applied to any Second Wind service purchased within one (1) year from the date of the seminar. Substitutions are allowed.