Dates & Details

July 17, 2019
1:00 - 3:00 p.m. ET

NOTE: Login credentials will be sent on the Monday prior to the session.


Members: $525 per agency
Non-Members: $600 per agency

This course consists of 1 two-hour session conducted via web conferencing.
Attendance is limited to 30 agencies. Each agency will be allowed up to 3 separate logins to accomodate remote employees, if necessary.

When your agency has an exciting new business opportunity, do you lose the business because the proposal wasn't written well or the pitch failed to "wow" the prospect? All too often, agencies lose pitches due to poor proposal and presentation skills.
This course is designed to help you improve these important skills and ultimately achieve greater new business success.
We'll discuss the secrets of constructing a clear and organized proposal that will open the door to new business pitches. Then, we'll take you even further by giving you ALL the elements for making a “slam dunk” winning pitch that will leave the prospect asking for more.

Topics Include:

  • Deciding if the prospect is a good fit for the agency
  • The Bid/No-Bid analysis
  • Writing from the client’s point of view
  • Responding to RFPs properly
  • Declawing the competition
  • All of the elements of a winning pitch
  • Asking for the order
  • The difference between being a winner and simply being a presenter
  • Following up after the pitch

A great course for agency principals, account service personnel and new business people.