Value-based pricing is about aligning what you charge with the impact your work has on client results, not how long it takes to do it. Naming a new product might take 10 hours, but if that name helps drive sales, open doors, or shape the brand, it’s worth far more than a typical hourly rate. 

In this session, we’ll break down how to think about value from the client’s perspective, how to price accordingly, and how to communicate that value in proposals. We’ll look at simple ways to start small, especially for strategy-heavy or high-leverage work. This isn’t about guessing or inflating prices, it’s about fair, thoughtful pricing that reflects the long-term importance of what you create. If you’re tired of pricing based only on effort, this is a clear, grounded introduction to a smarter way forward.

• What value-based pricing means and how it differs from effort-based pricing.
• Why some deliverables—like naming or strategy—are worth more than the time they take.
• How to uncover the business impact or strategic importance of your work.
• Ways to frame pricing around outcomes and value, not deliverables or time.
• When value-based pricing works best and when to use other models.
• Common client concerns and how to explain this pricing model with confidence.
• Tools and conversation starters to help uncover what matters most to the client.
• Tips for creating value-based pricing tiers or options.
• First steps to test this model in low-risk ways with current or new clients.