Succession planning is a crucial aspect of managing a business, and for smaller advertising agency owners, the challenge is often compounded by the unique dynamics of the industry. One increasingly ...
Leveraging Earn-Outs as a Succession Strategy for Smaller Advertising Agency Owners
Mary Wells Lawrence, Legend and Inspiration
In celebration of Women's History Month let's take a look at The “first lady” of Madison Ave., Mary Wells Lawrence. If you are a woman of a certain ...
It's An Easy Business
Agency principals ask us all the time how to measure the financial success of their agencies. When we respond, many seem disappointed. "That's it?" they ask. "Those are all ...
read more“Total Immersion” New Business
The word “holistic” gets tossed around a lot these days. It is one of those jargon words that marketing people throw into a new business pitch or presentation in an ...
Delivering “Wow” as an Account Service Strategy
The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...
Revenue Recognition
What’s all this fuss about revenue recognition with agencies? Isn’t revenue recognized when we just bill the client???
What do accountants know about financial reporting for advertising and ...
read moreNavigating Price Increases: Advice for Smaller Agencies
In the dynamic world of advertising, change is constant. As a small advertising agency, evolving with the times is essential to staying competitive and delivering competitive services. One aspect that ...
Growing an Agency All Comes Down to This…
A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...
read moreEffective Small Agency New Business Is All About Scale
If all agencies had to do every day was run their new business programs, a steady flow of new business would be coming through the pipeline.
Sadly, agencies DO have ...
read moreThe Perfect Client
It has always been true that for an agency to do good work and make a fair profit at doing it, the client has to be a “good” client. The ...
read moreSeven Steps for a Final Quarter New Business Push
With the third quarter already a month gone, we hope we’re in time to share a few reminders about closing out your year with a strong new business push ...
read moreSix Things All AEs Should Know
There are some important issues that good account executives consider when doing their daily jobs. Following are some thoughts from a very savvy Second Wind member who teaches his AEs ...
read moreFour Essentials for Better Agency Management
We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...
read moreScope Creep: Setting Parameters Protects Agency Profits
Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”
According ...
read moreInvolve Your Clients in the Planning Process
As you work with your clients to set up annual advertising and marketing planning, there’s one thought that should remain lodged in your frontal cortex: “It’s not my ...
read moreTesting Copywriters Before You Hire
An important step in the hiring process is testing. This is especially true for design and copywriting positions. Many a creative has been hired by on the basis of a ...
read moreAccount Execs Can Help Improve the Creative Process
A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...
read moreA Stake Is at the Heart of It
One of the best things we’ve seen at smaller agencies in recent years is the advent of stakeholder programs. These programs engage key agency employees who are not currently ...
read moreHow Do You Know Which Clients Are Profitable?
Sometimes, agency owners or managers feel like the proverbial dog chasing its own tail. You keep going in circles and never seem to get ahead. Considering that problem from the ...
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