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Agency Buy-Sell-Retire Workshop

Practical Planning for Selling, Buying, or Transitioning an Agency

April 21-22, 2026 • The Gleacher Center • Chicago, IL

Whether you’re planning to sell your agency, retire, or acquire one to grow your business, this hands-on workshop gives you the clarity, tools, and confidence to navigate agency transitions successfully. Designed for owners, prospective buyers, and internal successors, the Buy-Sell-Retire Workshop equips you to:


Plan Ahead
to protect
your interests


Navigate Every Step
from due diligence
to closing


Maximize the Value 
of your agency
or acquisition


Create Win-Win 
outcomes for
all parties

Even if a sale or purchase isn’t immediate, planning now ensures your agency or your future acquisition is positioned for long-term success.

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What We’ll Cover

Agency Valuation Snapshot 

Understand what really drives an agency’s value for both sellers and buyers.

Value Driver Assessment

Identify operational, financial, and strategic factors that increase value and growth potential.

Operational Readiness

Evaluate processes, contracts, staffing, and risk areas that impact transition success.

Exit & Entry Options Review

Explore selling, retiring, internal succession, or buying an agency to accelerate growth.

Agency Prospectus & Storytelling

Learn how to craft and present your agency’s story to attract buyers or strategic partners.

Due Diligence Checklist

Know what buyers and sellers look for in documentation, metrics, and operations.

Buyer & Seller Mindset

Understand the emotions and personal drivers shaping buyer and seller decisions.

Buyer & Seller Q&A Preparation

Anticipate questions and concerns to address them confidently and build trust.

Benefits for Every Attendee

Owners/SellersBuyers / AcquirersSuccessors / Internal Leaders
Clarify your agency’s value
and transition readiness
Understand how acquisitions build equity
and fuel growth
Understand what successful ownership transition requires
Maximize value and control the transitionAssess value drivers and
operational readiness
Evaluate growth opportunities aligned
to your goals
Feel confident in your next chapter, with your agency and team well positioned.Find ideal acquisition targets and
structure deals for success
Gain clarity on readiness, responsibilities,
and next steps

Workshop Highlights
 

  • Hands-on exercises for owners, buyers, and successors
  • Ready-to-use tools, templates, and checklists
  • Insights for positioning and presenting your agency
  • Guidance on operational, financial, and strategic readiness
  • Actionable planning for value, transitions, and acquisitions

What to Bring


Owners: Financial statements from the past three years: used confidentially during exercises

Buyers & Successors: Notes on acquisition goals, target criteria, and growth strategy ideas

Ready to Plan Your Next Move?

Secure your spot in the Agency Buy-Sell-Retire Workshop and gain the clarity, tools, and confidence to navigate your next move.

Members: $1495 per person | Non-Members: $1795 per person

Registration is limited to 35 attendees so be sure to register early!

Payment Information

NOTE: If your agency is a Second Wind member, we will confirm your status before processing payment to ensure you receive the member's rate.

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