Agencies who are an active part of their clients’ planning process are more likely to succeed as long-term partners versus agencies who work on a project basis. Executing strategic marketing plans can support your agency’s position as a thought leader and contribute to long-term billings and profits. Leave this session ready to sell strategic marketing plans to prospects and clients.

Topics include:

• What is a strategic marketing plan
• Why agencies should offer planning
• Why companies need planning
• Characteristics of a good plan
• The planning checklist
• The importance of research
• Facilitating a planning meeting
• Writing the plan
• Ensure clients embrace the plan

This session will also include plenty of time for group discussion and Q&A. Come ready to interact, share and learn!