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STRATEGIC MARKET PLANNING


For Account Executives and Account Coordinators

Dates & Details

July 28, 2022
11:00 AM - 4:00 PM Eastern Time

Virtual Training: Includes live presentation, discussion, Q&A and access to a recording for 30 days.

Limited to 35 Participants
 

Pricing

Members: $369 per attendee
Non-Members: $399 per attendee

WHAT YOU WILL LEARN...

Agencies who are an active part of their clients’ planning process are more likely to succeed as long-term partners versus agencies who work on a project basis. Executing strategic marketing plans can support your agency’s position as a thought leader and contribute to long-term billings and profits. This session will help you learn how to embrace the planning process and sell strategic marketing plans to prospects and clients. Plus, we'll complete a sample planning exercise as a group so you can see how it all works!

Topics include:

  • What is account planning
  • Why agencies should offer planning
  • What is an account planner
  • The planner's role in the process
  • The importance of research
  • Pinpointing and understanding insights
  • Elements of a good plan
  • Bringing it together in the plan
  • Ensuring clients embrace the plan

 

This session will also include plenty of time for group discussion and Q&A. Come ready to interact, share and learn!