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STRATEGIC MARKET PLANNING

Dates & Details

March 24, 2021 
11:00 AM - 4:00 PM Eastern Time

Virtual Training: Includes live presentation, discussion and Q&A

Limited to 30 Participants

Login credentials will be sent 48 hours prior to the session.

For Account Executives and Account Coordinators

Pricing

Members: $349 per attendee
Non-Members: $399 per attendee

WHAT YOU WILL LEARN...

Agencies who are an active part of their clients’ planning process are more likely to succeed as long-term partners versus agencies who work on a project basis. Executing strategic marketing plans can support your agency’s position as a thought leader and contribute to long-term billings and profits. Leave this session ready to sell strategic marketing plans to prospects and clients.

Topics include:

  • What is a strategic marketing plan
  • Why agencies should offer planning
  • Why companies need planning
  • Characteristics of a good plan
  • The planning checklist
  • The importance of research
  • Facilitating a planning meeting
  • Writing the plan
  • Ensure clients embrace the plan

 

This session will also include plenty of time for group discussion and Q&A. Come ready to interact, share and learn!