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Public Relations

Brand Derailment

Brand Derailment: Papa John’s Founder Gets Too Real

Deborah Budd
8/14/2018

Brands today hold authenticity as a very important brand trait. It’s understandable: studies and polls indicate that today’s audiences, especially millennial and younger ...

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Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd
2/8/2018

It is the goal of many top brands to innovate in ways that re-engage existing customers and create new loyalists. Procter & Gamble’s Tide pods ...

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