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MOST RECENT

Public Relations

What's Good About Pro Bono?

Second Wind
7/14/2021

Plenty! Pro bono, the Latin phrase that literally translates as “for the good,” has come to mean any service done without compensation for the public good. In the advertising and ...

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How Brands (Should) Respond to Disasters

Deborah Budd
10/12/2017

How businesses and brands communicate in crises ranging from terrorism to natural disasters can be mind-boggling. We’ve seen the poor results of branding around anniversaries of 9/11, or ...

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