Finding great people is hard. Keeping them? Even harder. For small agencies, every hire matters and every departure stings. This seminar is all about building a smart, human approach to hiring, onboarding, and retaining talent in today’s competitive, fast-moving environment. We’ll talk about how to attract the right people  without over-promising, how to set them up for success, and how to keep them growing, engaged, and loyal. It’s not about HR policies, it’s about culture, leadership, clear expectations, and real conversations. 

You’ll walk away with practical tools you can use right away, even if you’re still building your team or wearing five hats. If you want to build a team that stays, grows, and makes your agency better, this seminar is for you.

• How to define what “top talent” means for your agency: skills, attitude, values.
• Simple ways to improve your job postings to attract the right people.
• Where to find candidates when you’re not a big-name agency.
• Interviewing for fit: what to ask beyond the resume.
• Building a standout onboarding experience, even if you don’t have HR.
• Why people leave: common causes of turnover in small agencies.
• How to create career growth paths without needing corporate ladders.
• Developing people with limited time and budget: mentorship, feedback, stretch projects.
• Making your agency a “sticky” place to work: culture, communication, connection.
• Navigating tough conversations and performance issues with respect.
• Building loyalty without over-promising perks or pay you can’t sustain.
• Creating a “stay plan” and not just a hiring plan for each team member.
• Group activity: map out your next hire or retention risk and plan 3 actions.