You can feel it before you can name it.
The work is fine, the team is capable, but something’s… off. Projects take longer, meetings feel heavier, and energy is lower. Everyone’s doing their job, but the spark that once made your agency hum isn’t quite there.
That’s often a sign that your team has quietly drifted out of alignment, especially in today’s hybrid world, where communication habits, motivation, and connection can easily fray.
One surprisingly effective way to get your team back on track is to use proven assessment tools as a diagnostic for culture, communication, and growth. These tools provide insight into how your team works together, highlight areas for improvement, and give leaders actionable ways to strengthen collaboration and performance.
Testing Isn’t About Hiring — It’s About Unlocking Performance
Many agencies think personality testing is just for recruiting. But its greatest value actually comes from looking inward at the team you already have. To see how it works in practice, you can take a look at a sample Keirsey Personality Test, which gives a sense of how different personalities process information and approach work.
When you understand how your people process information, make decisions, and respond under pressure, you start to see why certain projects flow easily while others grind.
- Maybe two strong voices clash because they approach problem-solving from opposite ends.
- Maybe your quietest team member has ideas that never surface because they need time to reflect before speaking
Personality insights give leaders language to decode those dynamics and real strategies to get the best from everyone.
Re-Energize Hybrid Teams
Hybrid work changed the rhythm of agency life. Spontaneous collaboration became scheduled calls. Connection became convenience.
Testing gives you a way to re-humanize the team, reminding everyone how differently people show up.
For example:
- Some thrive on constant interaction; others need quiet time to think.
- Some are motivated by creative freedom, others by structure and clear deliverables.
Understanding those differences helps you design better workflows, meetings, and leadership approaches so people don’t burn out trying to operate outside their natural zone for too long.
Spot the Gaps That Are Holding Growth Back
Even the best teams develop blind spots, and testing can expose them. The Criteria Cognitive Aptitude Test (CCAT) measures cognitive aptitude, or general intelligence, offering insight into how team members solve problems, process and apply information, learn new skills, and think critically. Because cognitive aptitude is one of the strongest predictors of job performance across roles, it helps leaders identify areas where the team may need additional support or complementary skills.
The CCAT reveals strengths and gaps in how your team thinks, solves problems, and applies knowledge. Once you can see these differences, you can rebalance hiring, delegate smarter, and strengthen the agency’s ability to scale.
Strengthen Communication and Trust
Most workplace tension isn’t about personality conflict; it’s about miscommunication. Testing helps teams name and navigate differences without blame. Instead of “She’s difficult,” it becomes, “She needs more data before deciding.” Instead of “He’s too quiet,” it’s, “He processes information before speaking.”
That shared understanding lowers defensiveness, improves collaboration, and builds trust, the kind that directly improves client outcomes.
Reconnect People to Purpose
After years of remote and hybrid work, many teams are drifting, still committed, but not inspired. Personality assessments can serve as a reset. They create structured opportunities for reflection, conversation, and self-awareness. People rediscover not just what they do, but why they work the way they do and how their strengths contribute to the bigger picture. That’s the kind of re-engagement money can’t buy.
A Small Step with Big ROI
Testing your current employees isn’t about changing who you are; it’s about sharpening what already works. The investment is minimal compared to the payoffs:
- Better collaboration
- Clearer communication
- Higher retention
- Faster decision-making
- Stronger client relationships
In short: fewer friction points, more flow.
Your Team Is the Key
If something feels off, if energy has dulled, communication feels forced, or growth has stalled, don’t assume it’s a structural issue. It may simply be human alignment. Personality testing helps you see your agency more clearly: who thrives where, how people connect, and what’s missing from the mix.
When leaders understand that, they don’t just fix problems; they unlock new levels of performance and culture. Growth doesn’t start with new clients; it starts with knowing your people.
