Strategy can’t thrive on gut instinct alone. For small agencies, intuition often sparks great ideas, but the most effective strategies are grounded in real-world insight.

In this seminar, you’ll learn how to bring market research into your process in a way that’s smart, scrappy, and scalable. You don’t need a research department or a big budget, just the right questions, the right sources, and a plan to put what you learn to work.

We’ll explore how to uncover what your audience really thinks, analyze what your client’s competitors are doing, and turn those insights into powerful creative fuel. By the end, you’ll have practical ways to strengthen your strategic thinking and make recommendations that are backed by evidence and built to inspire.

If you’re ready to level up your strategy and lead with insight, this session is for you.

• Why strong strategy starts with insight and not just intuition.
• The kinds of research that matter most to small agencies.
• How to gather meaningful data without big budgets or timelines.
• Sources of insight: clients, customers, competitors, and culture.
• Crafting research questions that lead to clear, creative answers.
• Quick-win tools: surveys, interviews, social listening, desk research.
• How to spot patterns, not just collect facts.
• Turning research findings into clear strategy points and creative briefs.
• Making research part of your process.
• Showing clients the value of research, even when they “already know their audience”.