ALL ARTICLES

Human Resources

PTO (With No Strings)

Second Wind
6/3/2025


We all need a little break now and then. That is why vacation time is such a popular employment benefit. Through the years, sick and personal days came to be ...

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Oops! There Goes Another Good Employee

Second Wind
2/10/2025

No matter how often it happens in your years as an agency owner, it still comes as a shock to lose someone you thought was vested in the company. But ...

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Setting Agency Social Media Policies

Second Wind
2/26/2024

Agency principals realize we live in a social world, and are trying to help employees participate in social activities in ways that benefit individuals, the agency and their clients. Agencies ...

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PEOs Assume the Burdens of HR Management

Deborah Budd
2/26/2024

One of the biggest headaches for a smaller agency owner is human resources management. Lets face it… most agency principals did not become business owners to become people managers. They ...

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Why Smaller Agencies Should Have Family Leave Policies

Deborah Budd
2/24/2024

Smaller ad agencies, like all small businesses, are figuring out how to manage a multi-generational workforce. But finding talented younger employees is a growing concern. Instituting policies that appeal to ...

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Never Mind Millennials – It’s Still a Multi-Generational Workforce

Deborah Budd
1/27/2024

The ever-changing American workforce is now shifting from predominantly Baby Boomers and Gen X-ers to predominantly Millennials. This change is stirring the human resources pot like nothing since the arrival ...

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You Can Go, But Don’t Take Our Assets

Second Wind
1/27/2024

The question of non-compete clauses for agency employees continues to draw blank stares from many agency principals. The truth is too many agency principals run their businesses without these critical ...

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PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd
9/29/2022

PTO (paid time off) has become the dominant policy among smaller ad agencies, per our latest Annual Agency Survey Report. This merges the earned time off of vacation and sick ...

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Eight Ways to Keep Your Great Agency Employees

Second Wind
9/1/2022

Through years of consulting, we've come to know the signs of an agency with good vibes. There are numerous long-term employees, and there is a culture where the people ...

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To Hire People, You Need to Talk to Candidates

Deborah Budd
5/24/2022

At Second Wind, we assist many agencies seeking job candidates through our Right Fit Recruiting services. But we are encountering a curious problem with some of our agency clients. We ...

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Should Your Employees Freelance?

Second Wind
5/18/2022

Throughout the years, we have had many conversations with our members about allowing employees to do “side work,” or freelancing in addition to their full-time jobs at the agency. Truthfully ...

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Culture Doesn’t Happen According to a Plan

Deborah Budd
5/17/2022

We write often about the importance of a strong agency culture. Culture in an organization is comprised of many elements. It begins with having a vision for what you want ...

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Your Agency, Your People: Making Your Workplace Happy, Healthy and Safe

Second Wind
5/11/2022

Most of us who’ve been in the business world for any number of years have witnessed human resource situations that escalated into the realm of “I’m going to ...

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Ten Things Every Employer Deserves

Second Wind
5/11/2022

The employer-employee relationship is a two-way street. Just as employees know they have certain rights, privileges and benefits, employers also have a right to expect certain things of their employees ...

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Use the Monthly BYOC to Improve Agency Performance

Second Wind
4/6/2022

Many smaller agency owners are so wrapped up in day-to-day operations, new business pursuit, and financial issues, that they tend to place human resources issues on the “I’ll get ...

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How’s Your Leadership Growing?

Second Wind
3/11/2022

It is a well-established fact that agencies with better leadership are more likely to enjoy long-term success. Agencies with highly skilled people are the “norm” these days. Your agency HAS ...

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Put the Employees First

Second Wind
2/22/2022

David Ogilvy once said that all his agency’s assets went down the elevator at 5:00 p.m. We don’t know about the elevator or the hour, but ...

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